The Chiropractic WHY podcast

In this episode of The Chiropractic WHY, I sit down with Keith Wassung, a man who has spent over four decades educating the public and chiropractors about the principles behind health, function, and chiropractic.
Keith’s story begins with a life-changing experience. A chance encounter with a chiropractor completely changed the direction of his life. That moment sparked a lifelong mission to understand how the body truly works and to help chiropractors communicate chiropractic in a way the public can actually understand.

Over the past 40+ years, Keith has delivered hundreds of lectures around the world, spoken to medical audiences, and helped chiropractors improve the way they communicate health, healing, and the value of chiropractic care.

In this conversation we explore why healing is a process, not an event, why chiropractors often struggle with communication, and how focusing on function rather than symptoms can transform both patient understanding and practice success.
Keith also shares insights on retention, referrals, philosophy, and how chiropractors can communicate chiropractic in a way that inspires people to value their health for the long term.
If you're a chiropractor looking to communicate more clearly, build better retention, and reconnect with the principles of chiropractic, this episode will challenge the way you think about practice and patient education.

What We Cover in This Episode
• Keith Wassung’s personal story and how chiropractic changed his life• Why healing is a process rather than a single event• The biggest communication mistakes chiropractors make• Why chiropractors should start with physiology, not chiropractic• The importance of engaging before informing• How retention begins before a patient even walks into the office• Why focusing on function instead of symptoms changes patient behaviour• The role of philosophy in creating certainty for chiropractors• Why chiropractic communication needs better translation for the public• Practical insights for young chiropractors entering the profession

n this episode, we sit down with Dr. Steven Hume, DC, a chiropractor based in Oxford who has recently transitioned from associate to clinic owner. Over the last year, Steven has built a practice that not only delivers clear, principled chiropractic care but also gives him the freedom and lifestyle he set out to create.

This conversation is an honest look at what it really takes to move from being an associate to opening your own office. We explore the internal shifts, philosophy, communication skills, and practical decisions that allowed Steven to build a steady, growing practice without unnecessary stress or high overheads.

We discuss the difference between being “half in” chiropractic and fully committing to it, why certainty changes everything in practice, and how retention, table talk, and philosophy underpin long-term success. Steven also shares openly about the doubts, frustrations, and lessons he experienced early in his career—and what finally helped things click.
If you’re an associate considering opening your own practice, or a chiropractor wanting more clarity, retention, and confidence in what you do, this episode will give you both encouragement and direction.

In this episode, we cover:
The transition from associate to clinic owner
Why philosophy creates certainty in practice
The power of chiropractic in, chiropractic out
How reading and education improve table talk
Why communication is just as important as adjusting skill
Building a practice with low overhead and simple systems
The maths behind knowing when you’re ready to open
Retention as a stress-reducer in business
The role of Google reviews in growing a practice
Why chiropractic isn’t the problem—application is
Steven also shares advice for chiropractors who are struggling early in their career, reminding us that growth takes time, skill, and patience—but the reward is a practice that is both fulfilling and sustainable.

In this episode, we sit down with Dr. Ana Echeveste DC, one of the kindest and passionate chiropractors in Europe.
Ana runs a powerhouse practice in San Sebastián, a beautiful office that truly changes lives and delivers upper cx chiropractic with precision. This conversation is raw, honest, and full of insights that will change the way you think about retention, communication, and what it means to truly lead a vitalistic practice.This episode we explore how retention really works, why discomfort is essential for growth (for you and your practice members), and how to communicate chiropractic in a way that is simple, powerful, and true to Chiropractic. Whether you're early in your career or refining your craft, this conversation will remind you why principled chiropractic matters—and how to translate that into a practice that grows with ease.In this episode, we cover:

• Why discomfort is the foundation of retention—and how to train it in yourself and your practice members

• The moment Ana threw out her PowerPoint on stage and chose full congruence

• How to communicate chiropractic without talking about pain

• Why society struggles with discomfort and how this affects care plans

• What it means to adjust from a place of “wonder” and how it transforms retention

• The role of table talk in building trust, certainty, and long-term care plans

• How chiropractors accidentally burn out—and why retention reverses everything
• Why you should stop giving lifestyle tips your practice members aren’t ready for

• The power of saying “I don’t know” in a way that builds authority and connection

• One simple thing every chiropractor can implement TODAY to improve retention

Our What is that Chiro technique series continues with KCUCS. Knee chest upper cervical specific technique is under the microscope in this episode and what a please it is to have Zachary Sedivy shedding some light on it. 

On this episode we go over the history of the technique, what’s is it like in daily practice and Everything in between. If you have ever wondered what an upper Cx chiropractor does, then this is the episode for you. 

What do we cover:

What does KCUCS stand for?

How did upper cx techniques develop.

Are any techniques new?

Are new techniques just old techniques. 

Resting practice members after an adjustment.

What do you say when you don’t adjust?

And much much more…

We are back and we are bring you our new series “What’s that Chiro technique?”

Ever wondered what a technique is about, what is the draw of it, WHY do they adjust the way they do, or just intrigued?

Then this is the series for you. 

We start out series with the amazing Dr Harriet Walking from Australia who chats about her experience and passion for ABC Chiropractic. 

Don’t know what ABC stands for?

Well this is the perfect podcast for you :P!

Harriet brings the fire, and opens up about what brought her to the technique (remember to listen to your mum), why she loves it, and a lot more. 

Get this in your ears soon and don’t forget to leave us a great review on whatever platform your listen to your podcast.

Oh and if you click follow you won’t miss out on more episodes as we go through a load of Chiro techniques and bring you everything you ever wanted to know on them.