The Sales Transformation Podcast

We’re marking a major anniversary this week on The Sales Transformation Podcast as Consalia’s Academy Director, Dr Louise Sutton, celebrates 10 years at the company this month. 
 
Phil caught up with Louise earlier this week to discuss her history at Consalia, from right back in the early days all the way up to the present successes of our Sales Business School programmes. 
 
Thank you, Louise, for all your amazing work over the past decade!  
 
Highlights include: 
[00:32] How Louise first came across Consalia 
[23:54] Building an apprenticeship pathway for early-career salespeople 
[38:25] The amazing Consalia team 
 
Connect with Philip Squire on LinkedIn 
Connect with Louise Sutton on LinkedIn 
 
 
Join the discussion in our Sales Transformation Forum group. 
 
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on the Sales Transformation Podcast we have three doctors of sales in the building, as Phil is joined once again Dr Beth Rogers and Dr Jeremy Noad to discuss their new The Sales Professional’s Handbook series of books. 
 
These books broaden the scope of their previous work, Selling Professionally, to go beyond an apprenticeship curriculum and offer a practical guides, examples, glossaries and coaching questions that salespeople can use every day. 
 
 
Highlights include: 
[14:32] AI is just another part of a salesperson’s toolkit 
[21:59] Are your activities actually moving the customer journey? 
[25:53] Salespeople are too often expected to “sink or swim” with no training 
 
 
The first two volumes in The Sales Professional’s Handbook series, Building the Foundations for Professional Selling and Selling with Control, are available now: 
https://www.amazon.co.uk/dp/B0H9F481W2?binding=paperback&ref=dbs_dp_rwt_sb_pc_tpbk  
 
 
Connect with Philip Squire on LinkedIn 
Connect with Beth Rogers on LinkedIn
Connect with Jeremy Noad on LinkedIn 
 
 
Join the discussion in our Sales Transformation Forum group. 
 
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on the Sales Transformation Podcast Editor George makes his debut on the show, stepping in for Will as Phil and Jesus sit down again to continue their discussion about the year so far. 
 
Could sales soon be being taught in schools? Are salespeople having to demonstrate value faster than ever? And what have been some of the highlights for Consalia in 2026 so far? Tune in to find out! 
 
 
Highlights include: 
[01:54] Will sales feature in Andy Burnham’s education plans? 
[12:39] Do buyers really want a rep-free experience? 
[40:58] Predictions for H2 
 
Connect with Philip Squire on LinkedIn  
Connect with Jesus Llamazares on LinkedIn 
Connect with George Ferguson on LinkedIn 
 
 
Join the discussion in our Sales Transformation Forum group. 
 
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation Podcast we have the second part of our Mastercast with Jonathan Scripps. 
 
If you haven’t listened to Part 1 please go and do so before settling in to this one! 
 
We rejoin Phil and Jonathan as the discussion turns to different methods of learning and education, and how getting this right can unlock the talent of neurodiverse individuals whether it’s at school or in the workplace. 
 
 
Highlights include: 
[04:12] We should design systems around people, not the other way around 
[10:58] “Hidden load” leads to burnout 
[28:55] Psychological safety has to come from the top 
 
 
Connect with Philip Squire on LinkedIn  
Connect with Jonathan Scripps on LinkedIn 
 
 
Join the discussion in our Sales Transformation Forum group. 
 
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

We have a Mastercast episode for you this week on The Sales Transformation Podcast as Phil sat down with recent MSc. Graduate Jonathan Scripps to discuss his research. 
 
After learning he had ADHD during his studies, Jonathan’s chose to focus his master’s research on neurodiversity. That led him to ask if companies are missing out on talent by not taking the time to understand how their neurodivergent employees work best.  
 
There was a lot to discuss, so we’ve split this Mastercast in half. Part 2 will be out next week! 
 
 
Highlights include: 
[05:21] Discovering you have ADHD during an apprenticeship 
[20:26] Disability barriers are often created by systems, not individuals 
[29:30] How Oxford University unlocked one autistic man’s hidden skill 
 
 
Connect with Philip Squire on LinkedIn  
Connect with Jonathan Scripps on LinkedIn 
 
 
Join the discussion in our Sales Transformation Forum group. 
 
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.