The Smart Communications Podcast

What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit’s messaging.

What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.

How you talk to your funders shapes how they understand your work, your community, and your impact. Farra Trompeter, co-director, talks with grant writer and fundraising strategist, Dani Fauklner, about why nonprofits must rethink traditional, jargon-heavy fundraising language. Together, they explore practical ways teams can audit and improve proposals, reports, and messaging. Learn how cross-team communication can help nonprofits secure funding without compromising integrity.

Farra Trompeter, co-director, and Kivi Leroux Miller, founder and chief strategy officer of the Nonprofit Marketing Guide, discuss insights from the 16th annual Nonprofit Communications Trends Report. Together, they explore why communicators are ready for strategy, what AI means for visibility and influence, and where the approach to nonprofit communications is showing real maturity.

Narratives don’t just tell stories; they shape meaning. Farra Trompeter, co-director, and Sadé Dozan, vice president of advancement at Borealis Philanthropy, discuss how nonprofits can use plain language and narrative strategies to build belonging, expand your “we”, and create more inclusive communications. Get practical guidance for anyone working at the intersection of storytelling and social change.