Chicken or Egg: Is the Public Misinformed or Are We Miscommunicating?
In this week's episode, we chat with Hinda Mitchell, President of Inspire PR. We dig into how industry messaging shapes public trust, why science-backed information often struggles to break through, and what professionals can do to connect more meaningfully with consumers. Whether you're in academia, research, or production, this episode offers valuable insights into building stronger bridges between science and society.
Legal: The information provided in this episode of Unplucked is for informational and educational purposes only and should not be considered professional advice. While we discuss scientific research, public health, and industry practices, this podcast does not substitute for advice from qualified industry and scientific professionals. The views expressed in this episode are solely those of the host and guests and do not necessarily reflect the official opinions of The Poultry Science Association, their respective affiliates, or employees.
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35:46
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35:46
Egg Prices
In this episode of Unplucked, PSA Executive Director Andy Vance talks with Brian Earnest, Lead Animal Protein Economist at CoBank, to unpack the volatile state of the egg market. From the lasting impacts of high path avian influenza to the ripple effects of corporate cage-free egg commitments, Brian brings clarity to why egg prices spiked and what’s driving continued market pressure. The discussion dives into consumer behavior, protein value comparisons, and the broader protein landscape, including potential turkey shortages and the resilience of beef demand. Brian also explores biosecurity challenges, the impact of cage-free transitions, and the opportunities and risks ahead for poultry and other animal protein sectors. It’s a deep economic dive into the forces reshaping how we produce and price our most essential proteins.
Legal: The information provided in this episode of Unplucked is for informational and educational purposes only and should not be considered professional advice. While we discuss scientific research, public health, and industry practices, this podcast does not substitute for advice from qualified industry and scientific professionals. The views expressed in this episode are solely those of the host and guests and do not necessarily reflect the official opinions of The Poultry Science Association, their respective affiliates, or employees.
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34:24
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34:24
Extension
Today’s guest is Dr. Tony Pescatore, a longtime leader in poultry extension and education. As a freshly retired extension professor and associate chair at the University of Kentucky, Dr. Pescatore has spent decades advancing the mission of land-grant universities by connecting research to real-world impact.
From his first PSA presentation as a student in 1977 to serving as PSA President, his career reflects deep dedication to service, science, and mentorship. We’re thrilled to talk with him today about how extension has evolved and why it remains vital to the poultry industry and beyond.
Legal: The information provided in this episode of Unplucked is for informational and educational purposes only and should not be considered professional advice. While we discuss scientific research, public health, and industry practices, this podcast does not substitute for advice from qualified industry and scientific professionals. The views expressed in this episode are solely those of the host and guests and do not necessarily reflect the official opinions of The Poultry Science Association, their respective affiliates, or employees.
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29:59
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29:59
The Minds Behind the Science: Meet the People Driving Poultry Innovation
In this episode of Unplucked, we sit down with Dr. Marc de Beer, President of Aviagen North America and a poultry scientist at heart. From his early days in South Africa to leading one of the world’s top poultry genetics companies, Dr. de Beer shares how a career rooted in animal nutrition has shaped his approach to leadership, innovation, and global food security. We talk about the evolving role of poultry in feeding the world, the science behind genetics and nutrition, and what it takes to build high-performing teams in a dynamic industry.
Legal: The information provided in this episode of Unplucked is for informational and educational purposes only and should not be considered professional advice. While we discuss scientific research, public health, and industry practices, this podcast does not substitute for advice from qualified industry and scientific professionals. The views expressed in this episode are solely those of the host and guests and do not necessarily reflect the official opinions of The Poultry Science Association, their respective affiliates, or employees.
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26:37
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26:37
Feed the Future: Innovations in Poultry Nutrition
We dive into the future of poultry nutrition with Dr. Martin Zuidhof of the University of Alberta. Known for his groundbreaking work in poultry systems modeling and precision feeding, How has Zuidhof’s patented precision feeding system is reshaping broiler breeder management? We explore how feeding the right bird, the right amount, at the right time is improving uniformity, welfare, and data collection, and what it all means for the next generation of poultry science.
Legal: The information provided in this episode of Unplucked is for informational and educational purposes only and should not be considered professional advice. While we discuss scientific research, public health, and industry practices, this podcast does not substitute for advice from qualified industry and scientific professionals. The views expressed in this episode are solely those of the host and guests and do not necessarily reflect the official opinions of The Poultry Science Association, their respective affiliates, or employees.
Unplucked - Stripped-down, honest discussions about poultry science.
No fluff. No filter. Just real, transparent, and topical conversations about the science, challenges, and breakthroughs shaping the poultry industry. Unplucked goes beyond the headlines and industry jargon to deliver candid discussions with the experts, researchers, and professionals who know poultry best.
Whether it’s debunking myths, tackling tough questions, or exploring the latest innovations, Unplucked brings you the raw, unvarnished truth about poultry science—because the best insights come when we strip things down to what really matters.
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