Under the Influence with Terry O'Reilly

This week, it’s our annual Bookmarks episode.
We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our regular season.
We’ll talk about the importance of numbers in marketing, and a hilarious tale about expense reports.
And we’ll tell a story about a doctor who was drummed out of the medical establishment all because he insisted doctors wash their hands.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our feed. We're chatting about hospital advertising. And because they rely on fundraising, we discuss how effective hospital advertising is.

We thought you might find this topic interesting.

Enjoy.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

It’s part two of our episode that revisits the very first commercials ever produced for famous products.
From the very first commercial for something called the Big Mac, to the first TV ad for a new doll called Barbie, we take a trip back in time.
Including the very first commercials starring a couple of struggling actors who would go on to win Academy Awards.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

This week, we take a look at marketing firsts.
Specifically, the very first commercials ever produced for famous products and companies.
From the debut of the Jolly Green Giant, to the first AIDS PSAs, to the very first pharmaceutical ad, all the way to the first iPhone commercial, we say hello to these products and issues for the very first time.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

This week, we talk about spectacular landmarks built by visionary entrepreneurs.
These magnificent buildings stand in Toronto, New York and Chicago.
They are all very different in design, built in different eras, but they share one thing in common.
They are all named after famous brands.
And it’s easy to forget that.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.