The Art of the Brand

Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split.
This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders can learn from them.
We cover Nike's slide in China while Alo opens a pop-up in Shanghai. We look at what a Quebec duo in alien costumes teaches about standing out, whether Madonna's VMA performance was brand strategy or brand damage, and why Scarlett Johansson's skincare line, The Outside, shut down. We also dig into what's really behind Crystal Head Vodka's troubles and how Gap is turning into a media company.
Plus smart campaigns from Visit Sweden, Jeep, Calvin Klein x Jungkook, and Skims, and a Brand Court verdict on Laughing Cow and Twisted Tea.
We say what other people are scared to say, so your business can thrive and you can understand marketing better.
This episode is supported by Bare Protein, the cleanest beef isolate protein powder. Use code ARTOFTHEBRAND at checkout for a discount.
New episodes every week. Follow the show so you don't miss one.

Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly managed retail experiences.

Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei 
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
👉 http://bit.ly/4krhxgO 
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore 
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_ 
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar dive into PETA’s Fashion Week fallout, the Lola Blankets “luxury” debate, Reformation’s Olivia Jade gamble, and the Bobbi Brown vs. Molly Sims campaign controversy. They unpack how MrBeast, Hilary Duff, Angel Reese, and Kylian Mbappé are reshaping what it means to be a brand ambassador, why KFC is betting big on pickle-core, how Sharpie quietly hijacked the NFL rookie moment, and what the Hyrox “poo incident” reveals about crisis PR when peak performance gets messy. Real messy.Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand

This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to retail halo effects, Bloom’s playbook shows what happens when you stop treating creators like a tactic and start treating them like the core of the business.
In this episode, we explore:
■ The Creator‑First Flip: How Bloom stopped asking “How do we make TikTok Shop work for our brand?” and started asking “How do we make it work for our creators?” — and why that mindset change unlocked exponential growth.
■ From 50 Videos to 1,800 a Day: The systems behind scaling from mid–six figures to seven‑figure TikTok Shop months, including Discord communities, twice‑weekly creator calls, and radical creative freedom.
■ Building a 30,000‑Creator Army: The internal team structure, no‑agency philosophy, and GMV Max strategy that let Bloom empower all tiers of creators, from new affiliates to seven‑figure sellers, while keeping “creator‑first” in the brand’s DNA.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei 
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
👉 http://bit.ly/4krhxgO 
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore 
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_ 
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and influence. From celebrity business moves to luxury’s identity crisis, from tech giants reinventing themselves to the rise of creator‑driven culture, brand strategist Camille Moore and business strategist Phillip Millar break down how we buy, behave, and belong.
It’s the Art of the Brand!
In this episode, we explore:
■ The Influence Collision: Wimbledon’s crackdown on influencers and what happens when digital culture collides with tradition.
■ The Apple Power Shift: How the “Surprise and Shine” keynote doubled as a CEO audition — and what the $1,999 foldable iPhone Duo signals for Apple’s future.
■ The GQ Identity Crisis: How a failed livestream exposed shrinking demand and what happens when a legacy brand forgets its audience.
■ The Betting Boom: How celebrities, athletes, and nostalgia plays like the Entourage reunion are reshaping online gambling culture.
■ The Siren Effect: Sydney Sweeney’s viral Novig ad, the backlash, and the tension between empowerment, sex appeal, and brand authenticity.
■ The Calm Economy: Kendall Jenner’s move into functional beverages — and whether “calm in a can” is the next big trend or another celebrity misfire.
■ Haute Wellness: Dior’s luxury wellness push and what it reveals about lifestyle branding, Gen Z spending, and modern aspiration.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei

📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/

💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand
Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.