A Well-Designed Business® | Interior Design Business Podcast

• 1143: LuAnn Featured: LuAnn Joins Carol Cox on the "Speaking Your Brand" Podcast

  Today With LuAnn Nigara on Speaking Your Brand Podcast with Carol Cox: In this panel conversation hosted by Carol Cox, LuAnn joins fellow powerhouse women to talk about what it really means to build a thought leadership platform. From podcasting and speaking to owning your niche and telling your story, this episode is packed with insight for anyone ready to step up and be seen. LuAnn shares her journey from launching A Well-Designed Business to growing it into a multi-million-download platform, and how her focused, niche-driven approach helped her become a sought-after speaker and mentor in the interior design industry. You’ll hear her thoughts on consistency, visibility, and the mindset shifts that separate dabblers from real business leaders. Whether you’ve thought about hosting events, sharing more of your voice, or simply showing up more powerfully in your brand, this episode will inspire you to stop waiting and start leading. What You’ll Hear: How LuAnn built visibility and authority through podcasting and live events Why niche clarity is critical to growth The difference between vulnerability and over-sharing in business What it takes to speak with confidence—and why it’s a skill worth learning Why generosity and collaboration fuel long-term success More About Carol Cox: Carol Morgan Cox is the founder and CEO of Speaking Your Brand®, host of the weekly Speaking Your Brand® podcast, and a sought-after presenter and trainer on public speaking, business storytelling, AI strategy, and women's leadership. Connect with Carol Cox: Website Instagram LinkedIn YouTube Podcast What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Carol Cox's Shows on A Well-Designed Business: Episode 140: Today We Celebrate the 1st Birthday of A Well-Designed Business! Carol Cox of Speaking Your Brand Interviews LuAnn! Episode 307: Carol Cox: How To Be a Great Panelist at an Interior Design Event

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• 1142: BEST OF SHOW: Chanae Richards: An Unconventional Path to an Interior Design Business

  Today with Chanae Richards  Welcome to a Well-Designed Business. The journey to building a well-designed business isn’t always linear. Sometimes designers come from the most unlikely of careers. That’s something we have heard many times on the show. But today Chanae Richards shares the story of how she founded her firm Oloro Interiors. Not only did she come into the space as a second career, but she even built her interior design business in an unusual and unexpected way. She has made some very unique decisions along the way that have led to her success. LuAnn and Chanae Richard’s Ah-Ha moments: “There’s the confidence, and there’s the know-how behind that confidence. It’s not just the showy ‘I know it all,’ but it’s why you know it and how you know it and having them believe that you understand the guts to it.” -Chanae Richards   “What’s interesting about this is that when you think about if somebody hypothetically said, ‘I want to be an interior designer…I have my education and my internships and I have my chops and I’m ready to go, but I don’t have clients yet. Should I start focusing on a rental space while I try to build my design business?’ You could line up ten business coaches and more than 50% of them would say, ‘No, don’t divert your attention.’ But you did it because you didn’t ask anyone’s permission, and that’s sometimes the best thing in the world. And it worked for you.” -LuAnn Nigara “I’m able to do all that I do, simply because I have hired and cultivated great teams, both at the firm and the Center. I have a number of people who are simply brilliant and I mean that. I hire great people and empower them to do great teams both inside and outside the firm.” -Chanae Richards More about Chane Richards: Chanae Richards is the CEO & Principal Designer of ọlọrọ interiors, an interior design firm with offices in Philadelphia and New York. Her curated spaces and design expertise have been featured in ELLE Décor, Business of Home, Philadelphia Magazine, and Apartment Therapy as well as on national syndicates including MSNBC, National Geographic, Vice, CNN, and The Travel Channel. An inaugural Philadelphia Mural Arts Fellow, Chanae also serves as the Managing Director of Philadelphia Housing Authority’s Entrepreneurial Resource Center, a groundbreaking initiative providing residents with free business resources and support for community innovation. Chanae received her BA from Temple University and MA and MPA from Rutgers University. She is also an alumna of Bank of America Women’s Institute at Cornell University and a member of the Black Interior Designer’s Network. Connect with Chanae Richards: Website  Instagram  LinkedIn Pinterest Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: Mydoma Studio: Mydoma is your complete designer toolkit. Mydoma makes it easy to streamline your processes, track projects, communicate with clients, and get organized. It’s created by designers for designers, specifically to address what you need as a business owner. I’ve said countless times that systems and processes are how you reach the next level of profitability. Mydoma Studio makes it easy to do that. You can get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness. Other Shows Mentioned: AWDB #06 Identifying Your Transferrable Skills with Erika Ward   AWDB #711 Christine Platt: The Afrominimalist

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• 1141: Nate Berkus: “Foundations”: His New Book and 30 Years of Interior Design Business Wisdom

  Today With Nate Berkus Today on A Well-Designed Business®, I’m joined once again by one of our most requested guests: Nate Berkus. If you’ve listened to our first conversation (Episode #433⁠), you already know Nate brings a level of clarity and intention that’s rare, not just in design, but in business. This time around, we talk leadership. Team. Vision. What it means to build a business that reflects your values, not just your style. Nate shares how he’s structured his firm for long-term success—what he delegates, how he hires, and the culture he protects. And, exciting news, his newest book Foundations is officially available today. This isn’t just a beautiful book. It’s a deeply personal one, centered on meaning, memory, and what it truly feels like to live in a space that reflects who you are. Grab your copy wherever books are sold. In this episode, you’ll hear: What it means to lead from your strengths and hire to fill the gaps The structure and intention behind a team that thrives How personal values show up in professional design Why restraint can be more powerful than excess What Foundations reveals about Nate’s own evolution Order Foundations today here Listen to Nate’s first appearance in Episode #433 Learn how to hire well with the Dream Team Toolkit at LuAnnUniversity.com Related Episodes: Eileen Hahn on leadership and values-driven hiring More About Nate Berkus NATE BERKUS is one of the world’s most influential interior designers, known for his elevated yet accessible approach to interiors. His thirty-year-and-counting career has included innumerable television shows and home collections, along with designing award-winning interiors. Consistently named to the AD100 and Elle Decor A-List, Nate lives in New York with his husband, Jeremiah Brent, and their children, Poppy and Oskar. Ah Ha Moments with Nate Berkus "If I'm gonna design and sell a bath mat for $12... shouldn't my feet have been on a bath mat for 500 and shouldn't I have also walked on a bath mat for six? ... I feel like it's my responsibility to know." - Nate "Grace goes a long way. You never want to be the person on someone's schedule... where their name shows up on their phone and they think to themselves, 'this is going to be a long day.'" - Nate "I can tell you that regardless of the level of success...there is something different about a certain subset of you guys that I've interviewed where the passion is so deep to that connection to the past, to the source, to the anthropology of it, to the history of it... and it's always... the person that it's important to, their design work is always elevated." -LuAnn Connect with Nate Berkus Website Instagram  Book Rug USA What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resource Mentioned: Nate’s newest book: Foundations: Timeless Design That Feels Personal Other Shows Mentioned Listen to Nate’s first appearance in Episode #433 Related Episodes: Eileen Hahn on leadership and values-driven hiring

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• 1140: Overheard: How to Build a Steady Referral Pipeline with Darci Hether, Rebecca Robinson, and Lacey Michalek

  Today With Darci Hether, Rebecca Robinson, and Lacey Michalek Today on A Well-Designed Business, three seasoned designers share how they transformed their referral marketing by working with expert Stacey Brown Randall. Rebecca Robinson went from 18 to 40 referrals per year, Lacey Michalek turned a mahjong game into multiple projects, and Darci Hether developed systems for building warm relationships with industry professionals. You'll learn the exact referral language that creates psychological responses in past clients, why face-to-face networking beats social media for generating real momentum, and how to turn cold prospects into warm referral sources through strategic events. These aren't theories, they're proven tactics from experienced designers who've seen dramatic results. If you've been hoping referrals will just happen, this episode gives you the actionable roadmap to build relationships that consistently convert into new business. Other Resource Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Stacey Brown Randall’s Newest Book: “The Referable Client Experience” Other Shows Mentioned: AWDB: #69: Power Talk Friday: Stacey Brown Randall – Take Control Of Your Business – Employee Management AWDB: #93: Power Talk Friday- Stacey Brown Randall- How To Create an Awesome Client Experience! AWDB: #558: Rebecca Robinson: Provide Value & Create Relationships with Contractors AWDB: #885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking AWDB #220: Darci Hether: Literally The Things I Learned From A Well-Designed Business

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• 1139: Rebecca Ward: Money, Mindset, Pricing, and Starting Your Interior Design Firm

  Today With Rebecca Ward Mentorship can make all the difference in your design career. Yet many new designers hesitate to take the leap, unsure how to translate their skills into a business or where to find the right support. That’s why Rebecca Ward—CEO and Principal Designer of Rebecca Ward Design in Sacramento—has made mentorship her mission. With over 18 years of experience and an award-winning residential design portfolio, she knows what it takes to step into this industry with confidence and clarity. In this episode, Rebecca and I talk about what it really means to shift from an employee mindset to an entrepreneurial one, how to reshape your money mindset so you can lead clients at any level, and why cultivating a growth mindset is essential for long-term success. Whether you’re a baby designer just starting out or a seasoned business owner, you’ll find Rebecca’s grounded wisdom and practical guidance inspiring—and packed with lessons you can put into action right away. Her artistic skill shines in creating contemporary spaces that fit the dynamic lifestyles of families today. She believes in enhancing lives through interior design, making surroundings more  impactful for productivity and mood. Her goal is to create spaces that reflect clients' needs,  helping them be their best selves in the world. Beyond her design prowess, Rebecca is dedicated to nurturing emerging talents in interior design. In 2021, she launched the "My Design Mentor" program, empowering individuals to succeed in the field. Her commitment extends to elevating the profession as a whole. Following this, Rebecca expanded her reach by hosting the "Design Curious Podcast," sharing insights with a broader audience keen on exploring the world of design.  She values a strong design community, actively investing in local peers through monthly gatherings that foster collaboration and growth. Outside of design, Rebecca finds harmony in music, performing with her attorney husband in their acoustic duo. Cherishing family time, she enjoys moments with her two children and lively labradoodle. Rebecca Ward's journey is defined by her dedication to design excellence, mentorship, and unwavering commitment to both her craft and community. Ah Ha Moments with Rebecca Ward “Being a CEO requires so many more different skills and a whole new mindset." – Rebecca Ward "You cannot save your clients’ money for them. Your role is to design at the level they’ve invited you into, not to hold back because of your own money story." – LuAnn Nigara "I have this saying—I’ve said it a thousand times: Do I want to be right, or do I want to get what I want? Before I get on the phone, I know exactly what I want, what I’m willing to do for it, and what I’m willing to give up if I don’t get it." – LuAnn Nigara Connect with Rebecca Ward Podcast Instagram  Facebook  Pinterest YouTube LinkedIn X What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #1123: Ali Faulkner: What to Do When a Client Says “No”: Lessons from a Lost Design Proposal AWDB #1021: Ann Cariola: Launching an Interior Design Firm at Age 60—It’s Never Too Late AWDB #1100: Best Of Show: Erika Ward: Identifying Your Transferrable Skills with Erika Ward

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