PodcastsArteA Well-Designed Business® | Interior Design Business Podcast

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara
A Well-Designed Business® | Interior Design  Business Podcast
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1173 episódios

  • A Well-Designed Business® | Interior Design  Business Podcast

    1172: BEST OF SHOW: Jessica Matteson: The Client Experience Is #1 in Design

    06/03/2026 | 1h 13min
    Today with Jessica Matteson:

    Welcome to A Well-Designed Business. Jessica Matteson started her business with lots of experience but little time and money to invest in getting Jessica Matteson Landscape Architecture off the ground. Jessica shares her journey from starting with just $35 in advertising postcards to running a successful luxury landscape architecture business.

    Pick it apart:

    [14:28] Jessica shares her onboarding process in detail

    [18:12] Jessica gives a tip on how to handle a client introducing new wants in the middle of a project

    [22:78] Jessica shares how she broadens the scope of projects to include additional products

    [26:20] Jessica shares how she used to do her discovery process and the benefits of conducting it with her new method

    [34:28] Jessica tells the story about how she invented her one-day service concept

    [41:20] Jessica shares her simple marketing strategy she’s used since day one

    [52:30] Jessica tells about her early years and the mantra that got her through

    LuAnn and Jessica Matteson’s Ah-Ha moments:

    “I’ve stopped converting people. I just look for people who are open to the message.” – Jessica Matteson

    “Just do one thing. Don’t ever let yourself do nothing. Because the difference between something and nothing is everything.” – Jessica Matteson

    “Just get ready for when the opportunity is fully available.” – Jessica Matteson

    “You can’t work out hard enough in one day to achieve the body you want.” -LuAnn (paraphrasing Jessica’s statement)

    More About Jessica Matteson:
    Jessica Matteson is a landscape architect that believes in the great joys of life. She works with residential and select commercial clients to design landscapes and distinctive outdoor experiences. Using her signature discovery process, she identifies the special magic of each property and combines it with each clients’ unique identity to create something one-of-a-kind and exceptional. By harnessing the nuances of light, sound, air movement, and perspective, as well as the subconscious psychology of plantings and materials, she tells an original story of a place and its inhabitants.

    Jessica’s work is influenced by travel to more than 20 countries to study all genre of landscapes and wild places. She has a Masters of Landscape Architecture and a Bachelor of science in horticulture, both from Cornell University. Before opening MLA, she worked for highly respected firms in both the south and northeast as well as an organic design-build company in New York State.

    Connect with Jessica Matteson:

    Website

    Instagram

    LinkedIn

    Pinterest

    What’s new with LuAnn Nigara

    luannuniversity.com

    https://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
  • A Well-Designed Business® | Interior Design  Business Podcast

    1171: Jenna Gaidusek: AI Ethics for Interior Designers: Protecting Your Clients and Brand

    03/03/2026 | 52min
    Today With Jenna Gaidusek:

    AI is not going anywhere.

    But how you use it inside your design firm? That’s a leadership decision.

    In this follow-up conversation with Jenna Gaidusek, we move beyond what AI can do and dig into what it should do inside your business.

    Because here’s the thing:

    Ignoring AI is not leadership.But using it without standards? That’s not leadership either.

    In this episode, we talk about:


    What is absolutely off-limits when using AI


    Why uploading other people’s intellectual property is a hard no


    How to protect client financial and project data


    Why “Chat said so” is not a strategy


    How to create internal SOPs and guardrails for your team

    AI is a tool. It is not exercising judgment for you. It is not leading your business for you.

    If you are the principal of your firm, you are responsible for how this technology is used.

    This episode will help you think like a CEO in the age of AI and put boundaries in place before problems arise.

    Because systems create freedom. And standards protect integrity.

    More About Jenna Gaidusek:

    Meet Jenna Gaidusek, a visionary entrepreneur, interior designer, and

    one of the most trusted voices in the world of design technology. As

    the founder of AI for Interior Designers ™, Jenna has dedicated her

    career to helping creative professionals navigate the fast-changing

    landscape of artificial intelligence with confidence, clarity, and a

    healthy dose of curiosity.

    Jenna’s approach is refreshingly practical and deeply human. She

    understands that, for many designers, AI can seem intimidating or

    out of reach. That’s why she’s made it her mission to break down

    complex concepts into real-world strategies that anyone can

    understand and apply—no tech background required. Through her

    on-demand learning platform, The DAIly, as well as live workshops, in-

    person events, and personalized advisory, Jenna empowers designers

    to use AI not just as a buzzword, but as a genuine tool for creativity,

    efficiency, and business growth.

    A longtime advocate for ethical technology, Jenna partners with

    leading industry groups and publications to ensure that AI is used

    responsibly and transparently in the design world. Her insights are

    grounded in real experience: before becoming a tech educator, Jenna

    built a thriving design firm and launched platforms like eDesign Tribe

    and eDesign U, both acquired by Mydoma Studio in 2022.

    Connect with Jenna Gaidusek:

    Website

    Instagram 

    Youtube

    LinkedIn

    What’s new with LuAnn Nigara:

    The Power Talk Friday Tour

    Watch the Docuseries!

    https://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠

    Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠

    Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠

    Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara:

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    AWDB EP.618: Jenna Gaidusek: How to Build an Online Business in Interior Design

    AWDB EP.911: Power Talk Friday: Jenna Gaidusek: Introducing Virtual Assistant Certification by Mydoma Studio

    AWDB EP. 1110: Jenna Gaidusek: Mastering AI Tools for a Streamlined Design Business
  • A Well-Designed Business® | Interior Design  Business Podcast

    1170: BEST OF SHOW: Meryl Santopietro: How to Re-Invent, Re Vitalize Your Firm, Even After 20 Years

    27/02/2026 | 54min
    Today with Meryl Santopietro:

    Welcome to A Well-Designed Business®. Today, I’m thrilled to have Meryl Santopietro. She is going to be sharing with us about her career and her decision to move her business to Manhattan. Meryl’s business was based in Rhode Island until she moved her business to Manhattan. She also has the pleasure of working with her two daughters every day.

    More About Meryl Santopietro:

    SANTOPIETRO INTERIORS is a family design firm based in New York City and Rhode Island, that is highly sought after for their diverse, expertly executed style, careful attention to detail and unparalleled project management expertise on the grandest scale. This A.S.I.D. (American Society of Interior Designers) Award winning design firm specializes in residential and commercial interior design servicing the most prominent figures in the worlds of media, fashion and finance. The varied backgrounds and expertise of the firm’s members provide clients with an unprecedented, comprehensive approach to design and careful attention to detail. Meryl, the founder and creative director, brings to the team a fine arts background with degrees from the University of California at Berkeley and Rhode Island School of Design and more than 30 years experience spearheading all levels of design projects. Alessandra, senior designer, has an apparel design degree from Rhode Island School of Design and experience working for some of the most notable fashion houses, including Ralph Lauren. Joy, director of marketing and development, brings a legal background with a law degree from Suffolk University and concentration in Intellectual Property law. Together, their ability to listen to their clients and transform spaces into oasis, tailored to each individual and their lifestyle is what makes them so unique and so beloved by their clients. 

    Connect with Meryl Santopietro:

    ⁠Website⁠

    What’s new with LuAnn Nigara:

    ⁠luannuniversity.com⁠

    ⁠https://www.luannnigara.com/cob⁠

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠.

    Purchase LuAnn’s Books Here:

    Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

    Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠

    Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

    Connect with LuAnn Nigara

    LuAnn’s ⁠Website⁠

    LuAnn’s ⁠Blog⁠

    ⁠Power Talk Friday⁠

    Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠
  • A Well-Designed Business® | Interior Design  Business Podcast

    1169: What Would Lu Do?: Now That It Works, Lead It

    24/02/2026 | 24min
    Today With LuAnn Nigara:

    A Well-Designed Business® 10-Year Anniversary Series, Part 5

    What happens when your business finally works?

    The referrals are steady.The revenue is consistent.The team exists.

    For many entrepreneurs, this is where survival ends.

    But it’s also where drift can begin.

    In Part 5 of the 10-Year Anniversary Series, LuAnn shares the leadership shift that happens after stability. Through a pivotal story from her early years at Window Works and a transparent look at her recent recalibration of the podcast itself, she unpacks what it really means to lead what you’ve built.

    This episode is about:

    • Recognizing where your real value lives• Avoiding drift when things feel comfortable• Recalibrating your business to serve both your mission and your life• Designing the next decade intentionally

    If your business works… this episode is your mirror.

    Because once it works, your job changes.

    Now you must lead it.

    Connect with LuAnn Nigara:

    LuAnn’s ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠

    LuAnn’s ⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠

    Like Us: ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠

    What’s new with LuAnn Nigara:

    ⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: ⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠

    Audiobook: ⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠

    Book 2: ⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠

    Book 3: ⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2
  • A Well-Designed Business® | Interior Design  Business Podcast

    1168: Christa O'Leary: How Psychology Transforms Client Communication and Satisfaction

    20/02/2026 | 59min
    Today With Christa O’Leary:

    Today with Christa O'Leary, we explore how her background in psychology and marriage and family therapy completely transformed the way she approaches design. Christa shows us that great design isn't just about aesthetics, it's about creating environments that support wellness, help clients thrive, and make them feel how they want to feel when they walk through the door.

    Ever feel like your design work would be even better if you truly understood the people you're designing for, not just their style preferences, but how they really live, what they struggle with, and how they want to feel in their spaces? Christa talks about learning to speak your client's language (not designer language), assessing spaces in ways design school never taught, and why understanding personality types can be your greatest tool for client communication.

    Your design work can go deeper. It can change lives.

    More About Christa O’Leary:

    Founder and CEO of Home in Harmony Designs, Christa O’ Leary leads a distinguished design firm renowned for crafting exquisite interiors that elevate both aesthetic beauty and the well-being of her clients. With a rare combination of expertise— holding dual degrees in psychology and human development— O'Leary’ s foundation in marriage and family therapy uniquely informs her philosophy of “Design Inspired Living,” where interiors not only reflect personal style but also foster emotional and physical wellness.

    A celebrated figure in the world of interior design, O’ Leary has been recognized as one of the Top 50 Design Firms by Designer’s Today magazine and hailed as the “One to Watch” by Modern Luxury Magazine. Her insights and innovative approach have positioned her as a thought leader in the industry. She has shared her expertise as a keynote speaker at the prestigious High Point Market and participated as a Market Pro, further solidifying her influence in the design community. Additionally, she has been a featured speaker on the Traditional Home panel at HPMKT, offering her unique perspective on creating spaces that nurture and inspire. A celebrated author and advocate for sustainable living, Christa’ s work has captured the attention of national media, with appearances on CBS, NBC, and The Hallmark Channel. As a sought-after motivational speaker, she has inspired audiences worldwide, appearing on renowned radio shows and podcasts. Her signature designs, regularly featured in prestigious publications such as Modern Luxury, Designer's Today, New England Home, Luxury Interiors, and by the acclaimed international fabric house Kravet, encourage a life of elegance, harmony, and vitality. Most recently, O’Leary’s work was highlighted in the 2025 Hamptons Cottages & Gardens showhouse with her spectacular dining room space that was an overwhelming Instagram favorite.

    Through her visionary leadership at Home in Harmony Designs, Christa continues to push the boundaries of traditional interior design, blending her deep understanding of aesthetics and human psychology to create spaces that are not only beautiful but also deeply enriching those who inhabit them.

    Connect with Christa O’Leary:

    Website

    Instagram 

    Facebook 

    Book: Home in Harmony: Designing an Inspired Life

    Clutter Clearing Challenge

    Other Resources Mentioned:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    Other Shows Mentioned:

    #892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes

    #1081: Tracee Murphy: The Psychology of Luxury Sales in Interior Design

Mais podcasts de Arte

Sobre A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
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