App Marketing by App Masters

Join the App Founders Community:
https://appfounders.co/
If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?
In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR).
Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make smarter decisions that increase revenue without adding more users.
In this video, I'll show you exactly which RevenueCat charts I check every week, how I analyze subscription performance, and the metrics that determine whether an app is ready to scale with paid acquisition.
Whether you're building your first subscription app or already generating recurring revenue, this tutorial will help you get more value out of RevenueCat.
You'll Learn
✅ How to navigate RevenueCat's most important dashboards
✅ The revenue reports and charts I monitor every week
✅ Understanding Customer Lifetime Value (LTV) and Revenue Per Install (RPI)
✅ Running A/B tests on paywalls using RevenueCat Experiments
✅ Using RevenueCat with Apple Search Ads attribution
✅ Tips for optimizing subscriptions and increasing recurring revenue
If you found this tutorial helpful, leave a comment with your favorite RevenueCat feature or let me know what you'd like to see in Part 2.
🚀 Need help growing your app?
App Masters: https://www.appmasters.com
You can also watch this video here: https://youtu.be/2oq2OlqfTro
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
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Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?
In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention.
Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads.
We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch.
Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately.
You will discover:
✅ How BPM reached $140K MRR in only 6 months
✅ Why launching in one country first accelerated growth
✅ Gabriel's UI and product design philosophy
✅ How they optimized onboarding and paywalls
✅ Their Meta Ads campaign structure and creative strategy
Learn More:
Check out BPM:
https://www.bpm.so/
You can also watch this video here: https://youtube.com/live/JywSxxABu-0
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
*********************************************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/
Most app developers fail before they even write their first line of code.
Why?
Because they start with an idea instead of validating the market.
In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts.
You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue from day one.
This is the same strategy we've used to build multiple profitable apps, including apps generating over $550,000 annually with primarily organic App Store traffic.
If you're building an AI app, SaaS, subscription app, or indie mobile startup, this video will completely change how you think about app ideas.
You'll learn:
✅ The "Tentacle Strategy" for finding profitable app ideas
✅ How to identify high Revenue Per Install (RPI) app categories
✅ How to uncover hidden ASO keyword opportunities
✅ The exact process we use before writing a single line of code
✅ How to validate an app idea before investing months of development
✅ Why organic App Store traffic is still one of the highest-converting acquisition channels
✅ Real examples from our own apps generating thousands of dollars every month
🚀 Work with us:
https://appmasters.com
You can also watch this video here: https://youtu.be/cq6KhOH6GAw
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:https://www.appcharge.com/
*********************************************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​
​Get Tickets: https://luma.com/qcmhcnf3
How do you build AI apps that go viral without spending a dollar on ads?
In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding.
Her latest app, currently in stealth, generates 300–400 million monthly social media views.
We'll dive into the strategies behind building successful consumer AI apps, from validating ideas and designing onboarding flows to pricing, paywalls, retention, and creating viral growth loops that drive sustainable user acquisition.
Whether you're launching your first app or looking to scale your next AI product, you'll leave with actionable insights from one of the fastest-growing founders in the space.
You will discover:
✅ How Nicole discovered and validated her app ideas
✅ The story behind GlamUp and Sprout
✅ How she built three viral apps without paid ads
✅ The viral product design principles behind millions of users
✅ Onboarding strategies that increased conversions
✅ Paywall and pricing experiments that boosted revenue
✅ Retention tactics that kept users engaged
Learn More:
60-page free growth playbook: https://tally.so/r/BzZpA4
Connect with Nicole: https://x.com/madebycol
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here: https://youtube.com/live/SdqUZGJM384
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:https://www.appcharge.com/
*********************************************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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Be a part of the $1K MRR Challenge inside the App Founders Community:
https://appfounders.co/
Can a simple speaker cleaning app really make over $400,000 per month?
In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy.
You'll discover how niche apps can become highly profitable businesses, why distribution matters more than ever in the AI era, and how a single keyword can drive meaningful revenue.
You'll learn:
✅ How Clear Wave App generates an estimated $400K/month
✅ The power of niche keywords like "Water Eject."
✅ Why distribution is more important than app development in 2026
✅ App Store Optimization (ASO) opportunities most founders overlook
✅ Simple onboarding and paywall strategies that convert
✅ The Mobile App Distribution First framework for building profitable apps
👇 What niche app should I break down next? Leave a comment below.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
You can also watch this video here: https://youtu.be/5-V1GBcCv7M
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more
*********************************************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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