Beyond Interior Design Podcast: The Business of High-End Design

Send us a textWORLD PREMIERE ALERT! 🌍 For the first time ever, IKEA steps into the podcasting world—and it’s happening right here on the Beyond Interior Design Podcast!What if there’s no difference between high-end luxury design and the accessible, affordable creations of IKEA? In this eye-opening episode, Marc sits down with Patrik Gustafsson, Global Home Furnishing and Retail Design Manager at IKEA, to uncover the secrets behind IKEA’s revolutionary approach to design. With over 20 years of experience shaping homes around the world, Patrik offers a rare behind-the-scenes look at how IKEA seamlessly combines beauty, function, affordability, and sustainability—and why these principles work just as well for luxury interiors as they do for mass-market solutions.Key highlights from this episode:🔑 How IKEA uses activities and human needs as the foundation for every design decision.🌱 The role of democratic design in creating products that are affordable, functional, and sustainable.🏡 Why designing for real life—not just aesthetics—is the secret to long-lasting, impactful interiors.🛠️ Lessons luxury designers can learn from IKEA’s simple, yet genius, approach to problem-solving through design.🌍 How IKEA is shaping a more sustainable future with innovative materials, circularity, and bold design decisions.Whether you’re an interior designer seeking inspiration, a homeowner looking to transform your space, or simply a design enthusiast curious about what makes IKEA so iconic, this episode is packed with actionable insights and fresh perspectives.💡 Why listen?Patrik shares not just the story of IKEA, but how their design ethos can inspire anyone—from global brands to boutique luxury studios. Discover how understanding your client’s needs, focusing on functionality, and thinking sustainably can elevate your work, no matter your budget or scale.Get ready to challenge the way you think about design—because whether it’s a high-end project or IKEA, great design is all about creating solutions that truly work. 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout

Send us a textBOOM! We’re back with part 2 of our FAQ series, and this time Marc Müskens is answering even MORE of your biggest questions. From avoiding burnout to streamlining your design process, this episode is packed with actionable insights to help you take your interior design business to the next level! 🚀Ready to build a standout brand, attract the right clients, and avoid those endless revisions? Grab your notebook and get ready for a game-changing session. 💥🔑 In this episode, you’ll learn:•How to stay focused and avoid burnout as your business grows•How to position yourself as a go-to interior designer•The “7 Times Why” method to uncover your clients’ true needs•How to systematize and delegate effectively for business growthDon’t miss it—your business breakthrough is just one listen away! 🎧 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout

Send us a textBOOM! Here we are, with an extra special episode of the Beyond Interior Design Podcast! This time, no guest—it’s just Marc himself in the spotlight. And trust me, this is one you do NOT want to miss. We’re diving deep into the burning questions we’ve been getting for years from interior designers like you: how to level up, how to attract the perfect clients, and how to maximize your value. 🚀Grab your notebook and pen because what I’m about to share could completely change your business! We’re about to drop some serious insights, tips, and tricks to help your design firm grow and attract the right clients. Sound good? Let’s do this! 💥🔥 What’s in store?How to attract the right clients.Focus! How do you make sure you’re attracting the right people instead of trying to serve everyone? Spoiler: you don’t need to do everything for everyone!Who is your ideal client?It’s not just about the budget—it’s about who you really want to help and why. Your client needs to feel you’re the perfect fit.Packages over hourly rates.How to flip the conversation and focus on selling solutions and results, not just hours.Do what you’re great at and let the rest go.Want to grow without getting bogged down by day-to-day tasks? Discover the power of delegation and staying in your zone of genius.Social media without the stress!Smart strategies to stay visible online without spending all day on it. Learn how Marc’s ‘11 Design Principles’ can level up your social media game!🔑 Conclusion: This episode is PACKED with powerful insights to help you grow your interior design business, streamline your processes, and most importantly: attract the right clients. This is your chance to be a true gamechanger in the design world! 💥Stay tuned for episode 42, where we’ll dive even deeper into more of your burning questions. I’m here to help you take your business to a whole new level. 🚀 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout

Send us a text🎨 Are you ready to transform your approach to interior design? In this episode of The Beyond Interior Design Podcast, we sit down with Marie-Gon, a leading expert in colour and interior design. With over 20 years of experience, Marie-Gon has revitalized countless spaces and empowered designers worldwide through her masterclasses and coaching.Marie-Gon dives into the latest trends in interior design, the critical role of colour, and strategies to stay ahead in a rapidly changing industry. She shares her expertise on using colour to create impactful designs and discusses the integration of AI and technology in modern interior design, providing practical advice for enhancing your workflow.What You Will Learn:🌟 The latest interior design trends and how to master or ignore them.🎨 The science behind colour and its impact on design.🤖 How to use AI and technology to boost your design process.💡 Practical tips for staying creative and innovative.🏠 Marie-Gon's unique approach to transforming spaces.About Marie-Gon: Marie-Gon is a colour and interior design expert with a passion for teaching and empowering designers. Her masterclasses and coaching sessions help designers refine their skills and elevate their professional identity. Combining scientific methods with creative intuition, she crafts beautiful and functional designs.Marie-Gon addresses the common challenges that designers face and offers solutions grounded in years of practical experience and scientific research. Her holistic approach ensures that every aspect of a design project, from the big picture to the smallest details, is carefully considered and expertly executed.Don't miss this opportunity to learn from one of the foremost experts in design and colour theory. Whether you're an experienced designer or just starting out, Marie-Gon's insights will inspire you to rethink your approach and push the boundaries of what's possible in interior design.Key Takeaways:🌈 The importance of colour in design and how to use it effectively.📈 How to incorporate the latest trends into your projects or choose to ignore them strategically.🤯 Leveraging AI and technology to enhance creativity and efficiency.🚀 Staying innovative and inspired in a competitive industry.✨ Marie-Gon's strategies for transforming ordinary spaces into extraordinary experiences.Tune in to hear from one of the leading voices in interior design and gain insights that will elevate your work to the next level. Don't forget to subscribe to The Beyond Interior Design Podcast for more inspiring conversations and expert advice. 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout