The Nathan Barry Show

Many creators dream of building an empire, but how many actually pull it off while still making time for family and personal passions?
That's what I wanted to dig into with Ben Greenfield. He’s been podcasting since 2008 and has built a massive personal brand around health and wellness. But what really fascinated me is how he's leveraged that brand to launch not just one, but two other businesses that are scaling to entirely different levels: a supplements company and a revolutionary health tech platform.
I sat down with Ben to break down his entire revenue pie, his strategies for growing multiple companies, and how he keeps his personal brand from becoming the bottleneck in his rapidly expanding empire.
If you've built a creator business and are wondering what it would take to turn it into something much bigger, I think you'll get a lot from this episode.
Timestamps:
00:00 Introduction
01:12 The early days of podcasting
03:00 Early revenue and online ventures
04:15 The lightbulb moment: Scaling IP online
05:59 Mapping out Ben Greenfield Life revenue
06:33 Audience and platform scale
07:31 Podcast revenue breakdown
09:18 Coaching and its growth potential
11:03 Life Network and Life Market
12:16 Total personal brand revenue breakdown
13:19 Integrated ad packages and whitelisting
16:09 Affiliate revenue and long-term partnerships
17:27 Team structure for Ben Greenfield Life
20:29 Lessons for scaling content businesses
22:45 Lifestyle design and work-life balance
23:52 Launching Kion
28:44 Disentangling personal brand from Kion
31:32 Leveraging brand for launch, then scaling independently
35:44 The new venture
39:55 Life OS's rapid growth and scale
42:47 The power of recurring revenue models
44:31 Intentional scaling beyond personal brand
47:47 Building an empire vs. a lifestyle business
49:30 Ben's daily lifestyle and routine
52:16 Wrap-up and where to find Ben
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com
Follow Ben:
YouTube: https://www.youtube.com/@bengreenfieldlife
Instagram: https://www.instagram.com/bengreenfieldfitness
LinkedIn: https://www.linkedin.com/in/bengreenfield
Website: https://bengreenfieldlife.com
Featured in this episode:
Kit: https://www.kit.com
Boundless: https://shopbengreenfieldlife.com/products/boundless-updated-revised
Kion: https://getkion.com
Highlights:
04:15 - The lightbulb moment: Scaling IP online
12:16 - Total personal brand revenue breakdown
20:29 - Lessons for scaling content businesses
31:29 - Don't let your brand be the bottleneck
47:47 - How to build both empire and lifestyle businesses

I recently sat down with Shawn Blanc, a creator I've known for years, to talk about what it takes to keep reinventing yourself and your business over a long career.
Shawn has spent the last 15 years building and evolving his business, from an ebook and sponsorships to his flagship Focus Course, masterminds, retreats, and eventually a completely new direction.
In this episode we discuss what Shawn calls “the burden of opportunity”, how to decide which opportunities are worth pursuing, and what happens when you realize the thing holding your business back might actually be you. Shawn also shares how he knew it was time to move on from the business that had built his career, and how that decision ultimately led to one of the biggest breakthroughs his business has ever had.
If you're building a creator business and thinking about what the next version of it should look like, you'll get a lot out of this conversation.
Timestamps:
01:13 Early Days: From Apple Blogger to Product Creator
04:35 First Product Launch
13:00 The "Bling Ding": $100K in a Week
20:37 The Burden of Opportunity: How to Say No
30:00 Business Stagnation
35:45 The Power of Community
45:40 The Pivot
51:00 The Big Breakthrough
55:10 Biggest Lessons
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Follow Shawn:
Instagram: https://www.instagram.com/shawnblanc
LinkedIn: https://www.linkedin.com/in/shawnblanc
X: https://twitter.com/shawnblanc
Website: https://shawnblanc.net
Featured in this episode:
The Focus Course: https://special.thefocuscourse.com
Highlights:
20:37 The Burden of Opportunity: How to Say No
45:40 The Pivot
51:00 The Big Breakthrough

Are online courses really dead? I recently sat down with attorney-turned-entrepreneur Sam Vander Wielen to discuss her latest course launch that generated over half a million dollars in just four days.
In this episode, Sam shares the exact strategies she uses to consistently achieve massive success with her webinars and online courses, proving that these methods are far from "dead" in today's creator economy.
We also discuss the power of personalized customer interactions, Sam’s genius email list strategy that keeps her audience engaged and growing, and how she tackles the challenges of AI while maintaining an authentic and profitable brand.
If you have a course or are thinking of building one, you need to watch this entire episode.
Timestamps:
00:00 Introduction: Courses, Launches, & AI
01:20 Breaking Down a $500k Launch
02:49 Consistent Revenue Beyond Launches
04:48 Refilming with Kit Studios
06:17 Webinar Sign-ups & Email List Growth
14:00 The Weekly Lead Magnet Newsletter Strategy
20:30 The Unscalable Strategy: Personalized Videos
25:00 Unreasonable Hospitality & Handwritten Notes
31:00 The Impact of Podcasting on Business Growth
35:00 Order Bumps: Adding $100k to a Launch
36:00 AI and the Legal Industry
41:00 Financial Splurges: Cars & Property
44:00 Investing in Your Team
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com
Follow Sam:
Instagram: https://www.instagram.com/samvanderwielen
Website: https://www.samvanderwielen.com
Podcast: https://www.samvanderwielen.com/podcast
LinkedIn: https://www.linkedin.com/in/samvanderwielen
Featured in this episode:
Kit: https://www.kit.com
Typeform: https://www.typeform.com
Sam's book: https://www.samvanderwielen.com/book
Highlights:
01:20 Breaking Down a $500k Launch
14:00 Newsletter Strategy
20:30 The Power of Personalized Videos

What does it take to build a $1.5M business with only a 20,000-person email list and a YouTube channel? I sat down with Layla Pomper, the founder of ProcessDriven, who has done exactly that. Layla built her business to 150,000 YouTube subscribers teaching small business owners how to systemize their operations. What I found particularly insightful was her journey from services to courses, and back to a hybrid model that's now allowed her to triple her income. She shares what she's seeing many creators miss, her unique approach to sales calls, and the "one weird trick" that made all the difference in her business. If you have a course or are thinking of building one, you need to watch this entire episode.
Timestamps:
00:00 Introduction
01:16 Layla's revenue ceiling with courses
02:47 Layla's original course model
04:32 How Layla added services to break through the ceiling
06:45 Pricing model of Layla's services
08:15 Explanation of Layla's pricing structure
11:00 Layla's counterintuitive sales strategy
14:08 Key metrics Layla tracks in her business
17:13 Finding and fixing bottlenecks
20:44 The power of a small, engaged email list
23:19 Revenue per subscriber analysis
25:26 Simplifying complex business models
32:46 The best of products and services combined
40:15 Turning client questions into YouTube content
49:00 The value of customer conversations in services
57:24 The tailored productized service structure
1:01:36 Mistakes when adding services
1:03:07 The critical mistake of undercharging
1:04:09 Layla's lead generation strategy
1:07:08 YouTube content strategy and calls to action
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com
Follow Layla:
Website: https://www.processdriven.co
YouTube: https://www.youtube.com/@LaylaPomper
LinkedIn: https://www.linkedin.com/in/laylapomper
Featured in this episode:
Kit: https://www.kit.com
The Goal: https://www.goodreads.com/book/show/11128.The_Goal
Built to Sell: https://builtosell.com
SCORE: https://www.score.org
Highlights:
01:29 – Breaking through the infamous revenue ceiling
12:07 – The powerful impact of listening in sales
30:30 – The circularity of business growth
43:10 – Creating content by answering real questions
55:18 – Giving customers what they actually want

My conversation with David Perell, host of the "How I Write" podcast and a truly prolific creator, took my understanding to a whole new level. He's one of the few people who has consistently challenged my thinking on how we communicate ideas effectively. In this episode, I dove deep with David into critical questions like: Does writing still hold its weight in today's crowded digital landscape? What specific elements should creators prioritize to make their words resonate? And importantly, how do you stand out when everyone else is shouting? David shares his incredible insights into the craft of writing, the power of observation, and his unique philosophy on identifying and leveraging "currents" to amplify your message. This was easily one of my favorite conversations on the show.

Timestamps:
00:00 Introduction
01:15 Obsessed with the Craft of Writing
02:45 The "Bit" as a Writing Concept
05:10 Why People Struggle with Writing
07:11 From Seeking Attention to Having Something to Say
10:40 The Discipline of Public Writing
13:58 Capturing and Curating Ideas
20:05 Riding Internet Currents
26:50 Identifying and Leveraging Currents
32:10 Tying Timeless Ideas to Timely Moments
39:15 Uncorrelated Sources of Inspiration
45:36 The "How I Write" Podcast
47:20 Production Value and Set Design
1:00:40 YouTube Growth and Packaging
1:04:40 The Guest Maximization Strategy
1:10:00 Creating "The Modern World" Series
1:16:00 The Modern Pollution of Man-Made Environment
1:19:30 Interplay of the Creator Economy and the Modern World
1:22:15 Creating the World You Want to Live In
1:29:26 Using Art and History to Hone Taste
1:34:00 The Soul-Stirring Work
1:35:40 Where to Find David

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://www.kit.com

Follow David:
X: https://twitter.com/david_perell
Website: https://www.perell.com
YouTube: https://www.youtube.com/@DavidPerellChannel
LinkedIn: https://www.linkedin.com/in/davidperell

Featured in this episode:
Kit: https://www.kit.com
Modern World (YouTube Channel): https://www.youtube.com/@TheModernWorld
Building a Second Brain: https://www.buildingasecondbrain.com
The Artist's Way: https://juliacameronlive.com/books/the-artists-way

Highlights:
01:15 – The obsession with writing as a craft.
20:05 – Understanding and leveraging internet "currents" for content.
40:30 – Why consuming uncorrelated content elevates your work.
59:20 – The art of deep communication in interviewing.
1:29:26 – Cultivating taste by actively discerning what you love and hate.