On this episode of the Business of Betting Podcast, Jeff Edelstein sits down with Scott Savin, COO of World Jai Alai League, to discuss the revival of one of the fastest and most dangerous sports in the world through modern betting and media.
Hear them discuss:
The strategy behind reviving Jai Alai as a modern betting product, shifting from pari-mutuel wagering to fixed-odds formats on platforms like DraftKings and FanDuel
Reinventing the sport for today’s audience, including format changes, faster gameplay, and structuring matches like tennis for better betting engagement
Building a league from scratch by recruiting and training athletes rather than relying solely on traditional jai alai players
The role of distribution, including streaming on ESPN+ and the importance of landing a major streaming deal to scale a niche sport
Betting performance and early traction, with growing wager volume and increasing engagement across sportsbooks
Overcoming the sport’s past challenges around integrity, scandals, and perception through strict regulation and monitoring
The vision for expansion, including team-based leagues in Miami and Las Vegas and long-term international growth
The intersection of sports, entertainment, and betting and why niche sports need gambling and media to survive and thrive
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