Glow Journal

In episode 141 of the Glow Journal podcast, host Gemma Dimond talks to the co founder of Outside Beauty & Skincare, Maddison Brown. Outside Beauty & Skincare is not your average celebrity beauty brand. I already knew this, but it just becomes more and more clear the longer you speak to Maddison for. Given how impressive her career has been thus far (acting opposite Nicole Kidman when she was still a teenager, then spending 4 seasons in the role of Kirby Anders in Dynasty on The CW), you’d be forgiven for assuming this is another private label brand- an existing product with a celebrity endorsement attached. But this is so far from the case here.Outside Beauty & Skincare, which launched in January of this year, is just Maddison and her sister, Allyson. They’ve self-funded, they spent the 12 months prior to launch working through every single stage of starting a business themselves, and in just under a year they’ve brought four (five if we include the Kabuki brush) really, really beautiful sun protection products to market (with plenty more in the pipeline). In this conversation, Maddison shares the surprising differences in the response to Dynasty across Europe and Australia compared to the show’s home in the US, her refreshingly level-headed approach to social media (and the media in general), and why she thinks Australia’s famously strict regulations around sunscreen are a really, really positive thing.Read more at glowjournal.comFollow Outside Beauty & Skincare on Instagram @outsidebeautyskincareStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 140 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Airyday, Frances van der Velden. I knew this was going to be a great storytelling episode, because I was already reasonably versed in the Airyday backstory, but what blew me away in this conversation was how much actual tangible business advice Frances so openly shared. Frances was diagnosed with a Basal Cell Carcinoma, which led to her trying more or less every sunscreen on the market to find a formula she loved and would be happy to wear every day. When she couldn’t find one that ticked every box, she set to work on developing Airyday- an SPF wardrobe that launched in 2022 with four sunscreens. Beauty retail giant Sephora reached out to Frances a mere six weeks post-launch, and today, two years in, Airyday is stocked in Sephora stores nationally and through a whopping 600 clinic stockists. Frances explains that this was largely thanks to a high risk ad spend strategy that she explains far better than I can. In this conversation, Frances shares the realities of such major growth in such a short timeframe, how her marketing investment allowed Airyday to cut through the noise in a saturated market, and her advice on getting your brand seen by the decision makers at the country’s biggest retailers. Read more at glowjournal.comFollow Airyday on Instagram @airyday.officialStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

Six years in and it’s time for my first solo episode. The botox bit is clickbait. Hi! Gem here. This is probably the most honest and open I’ve been about a bunch of things on the internet. This was cathartic! We're talking my studies, how I got into the beauty industry, my career prior to leaving my job and going out on my own 8 years ago, career advice... you understand. Thank you to everyone who submitted such thoughtful questions. If you enjoyed this and would like me to do another solo ep somewhere down the line, please let me know. If you didn’t enjoy it, don’t tell me. Thanks!Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 138 of the Glow Journal podcast, host Gemma Dimond talks to the co founder of Augustinus Bader, Professor Augustinus Bader. The Augustinus Bader brand turned over $7 million USD in 2018, the year it launched. Within 2 years that figure had grown to $70 million, and this year it’s reported that sales will have topped $130 million. That is the power of Augustinus Bader, both the man and the brand, the latter having won over 120 beauty industry awards since launch, including being named The Greatest Skincare of All Time by WWD. Professor Bader, however, never intended to enter the beauty industry. Following over 3 decades of work in medicine and garnering global acclaim for his work with burns victims, it was in 2013 that he met French financier Charles Rosier who saw his work and began the two year process of convincing the Professor to start a skincare brand with him. The term “cult brand” gets thrown around a little loosely in beauty, but that truly is the status Augustinus Bader has reached. This is a man who said “yes” to developing skincare almost entirely so he could self-fund future medical innovations, but whose products have become so, so popular that he is now a frequent collaborator of Victoria Beckham and has grown the product line from 2 face creams to somewhere between 30 and 40 SKUs.In this conversation, Professor Bader shares how he took a hospital grade burn cream and made it into a shelf stable luxury beauty brand, how his collaborations with both Victoria Beckham and Sofia Coppola came to fruition, and what exactly his patented TCF8 technology can actually do for the skin. Read more at glowjournal.comFollow Augustinus Bader on Instagram @augustinusbader.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.