If/Then

• Culture Still Eats Strategy For Breakfast

  Do you stick to the rules or do you roll through stop signs? Whether you’re “tight” or “loose” — how closely you adhere to social norms — has major implications for your life at home and at work. “To be effective, we want to be ambidextrous,” says Michele Gelfand, the John H. Scully Professor in Cross-Cultural Management and Professor of Organizational Behavior at Stanford Graduate School of Business. “Even if we might lean tight or loose, we want to be able to create a context where we can have both tight and loose elements.”Sophisticated strategies will fail if they don’t account for deeply embedded norms, and Gelfand breaks down why the adage that “culture eats strategy for breakfast” is more than just a management cliché. “From the moment we wake up to the moment we go to sleep, [culture is] affecting everything from our politics to our parenting,” Gelfand says. “But we take it for granted — we don’t even think about it. So it’s kind of invisible. And that’s a pretty profound puzzle.” What’s the biggest cultural adjustment you’ve made? Share your story at [email protected] episode was recorded on January 28, 2025.Related Content:Faculty profilePsst — Wanna Know Why Gossip Has Evolved in Every Human Society?Class Takeaways — The Art of NegotiationWhy the Pandemic Slammed “Loose” Countries Like the U.S.If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• The AI Prescription for Healthcare

  AI has the potential to reshape medicine. But translating its promise into solutions for providers and patients is a high-stakes challenge.“There’s a lot more problems than solutions available,” says Mohsen Bayati, the Carl and Marilynn Thoma Professor of Operations, Information & Technology at Stanford Graduate School of Business. “So it’s ripe for innovation.”From trust and privacy to hallucination and data quality, the complications are significant. Bayati says that safely and effectively integrating AI into an enormous industry that treats people in their most vulnerable moments requires safety guardrails, human oversight, and maybe even a leap of faith. “[We] need to have patience with the benefits of these systems,” he says.Are you ready to interact with artificial intelligence at the doctor’s office? Sound off at [email protected] episode was recorded on March 4, 2025.Related Content:Mohsen Bayati faculty profileA Peek Inside Doctors’ Notes Reveals Symptoms of BurnoutMany Health Care Workers Are Emotionally Exhausted, and Technology May Be to BlameWhy Hospitals Underreport the Number of Patients They InfectIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Designing the AI Organization

  “The way I think about trying to anticipate and shape the AI future requires us to take a step back and ask ourselves first, ‘What does this technology do? What does it enable?’” reflects Amir Goldberg, a professor of organizational behavior at Stanford Graduate School of Business. “That’s very different from asking ourselves, ‘How is the technology implemented?’” From locating the origins of innovation to identifying hidden barriers blocking new ideas, Goldberg presents a framework for harnessing novel technological capabilities like AI — capabilities that are essential for staying ahead of the competition. “The data/AI train is leaving the station,” he says. “The problem is, there are many trains — and some are going off a cliff.” Is your organization exploring how to transform its experience into data? Tell us your story at [email protected] episode was recorded on February 5, 2025.Related Content:Amir Goldberg faculty profileTo Discover Breakthrough Ideas, Look to the OutsidersIs Your Business Ready to Jump Into A.I.? Read This First.Why Investors Throw Money at Eccentric CEOIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Whatever Happened to American Politics?

  Neil Malhotra, the Edith M. Cornell professor of political economy at Stanford Graduate School of Business, aims to identify the nature of our tumultuous political moment in his work. In this episode, Malhotra explores rising distrust, shifting political identities, and what these changes mean for individuals — and businesses. Plus, the billion-dollar question: “Is Trump creating a movement that is separate from himself or is it identified with himself?” Malhotra asks. “It remains to be seen.”Is there a political question you’d like us to explore? Email us at [email protected] episode was recorded on December 18, 2024.Related Content:Neil Malhotra faculty profile: https://www.gsb.stanford.edu/faculty-research/faculty/neil-malhotraA Surprising Discovery About Facebook’s Role in Driving PolarizationPulling Back From Polarization: How Business Leaders Can Step Up10 Tips for Tackling Political Polarization in the Workplace and BeyondHow the Supreme Court’s Abortion Ruling Played in the Court of Public OpinionIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Small Business, Big Impact

  Sridhar Narayanan, a professor of marketing at Stanford Graduate School of Business, studies how small businesses operate and why they’re so important, especially in the developing world. “Modernizing small businesses will have a profound impact on economies worldwide in many ways,” he says. In this episode of If/Then, Narayanan explains why so many retailers still rely on cash, how modernization can boost revenue, and what these patterns reveal about credit access, trust in institutions, and global economic development.Have you modernized a small business or did you choose to stick with what was already working? Tell us your story at [email protected] episode was recorded on November 5, 2024.Related Content:Sridhar Narayanan faculty profileUpgrades Can Help Mom-and-Pop Stores Compete with Big RetailFrom Instinct to Insight: Crafting an Intentional Sales StrategyWith “Retargeted” Advertising, Sooner Is Better Than LaterIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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