MARKETING

The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately.
STUDY CITATIONS
Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579.
Buell, R. W., Kim, T., & Tsay, C. J. (2017). Creating reciprocal value through operational transparency. Management Science, 63(6), 1673–1695.

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MARKETING Podcast Website
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This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories.
ChatGPT just changed how product ads work on its platform. 
Google killed a search feature that's been live since 2019. 
And a study by Ahrefs tracking nearly 6,000 web pages just contradicted one of the most repeated recommendations in AI search optimization.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

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Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few years, with no outside investors, no retail stores, and no celebrity endorsements. 
We break down how they positioned their product to stand out why that repositioning unlocked a distribution strategy their competitors couldn't copy, what the research says about why what they did works, and finish with a 3 step marketing playbook you can apply to your own product or service’s marketing strategy starting today.
STUDY CITATIONS: 
Les Binet and Peter Field, "The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies." Institute of Practitioners in Advertising (IPA), 2013. Analysis of over 1,400 advertising effectiveness case studies spanning 30 years.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

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The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com

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This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the state of search just got updated by hard data. 
Bing posted a number this week that changes how you think about your media plan. 
The biggest search platform on earth reported its quarter and the number that matters most is not the revenue headline. 
And a study tracking two billion data points just flipped the narrative on AI Overviews and organic traffic. Let's dive in.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

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Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first try. 
We walk through each component of the prompt framework with a short marketing example so you can hear exactly how it works and start using it for your marketing as soon as you finish this episode.
STUDY CITATIONS
Chen, B., Zhang, Z., Langrené, N., & Zhu, S. (2023). Unleashing the potential of prompt engineering for large language models. arXiv:2310.14735.
SurveyMonkey. (2025). AI in Marketing Statistics: How Marketers Use AI in 2025. SurveyMonkey. 

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK
PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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