OT Potential Podcast | Occupational Therapy CEUs

Fixing healthcare is simple: More people need preventative, conservative care earlier.
But getting to this fix is a massively complex web of structural policy choices. The reality is that our modern healthcare system often misaligns incentives, rewarding the management of chronic sickness over the investment in wellness. We've seen a shift toward market consolidation, where vertically integrated monopolies-both in insurance and hospital systems-drive up prices while limiting choice.
It's this playbook-which includes a lack of site-neutrality, high specialist payments, and insufficient transparency-that has allowed consolidated systems to post record revenues, even as:
Medicaid is cut
Insurance premiums are up
Rural hospitals close
Frontline workers experience burnout and higher suicide rates.
The US pays the most in the world for healthcare, without the leading outcomes to show for it.
As therapy providers, we have watched as our common-sense bills collect dust. Our care is denied, our expenses are skyrocketing, and our reimbursement is stagnant because Medicare budgets are squeezed and commercial rates are failing to close the gap. We're fighting red tape to provide simple telehealth, while "AI Therapist" expands with a fraction of our professional oversight.
That's why I wanted to have U.S. Senate Candidate Dan Osborn on the podcast. I wanted to talk about therapy in the Senate. Why aren't we making true progress? How do we move our bills forward? And what does it take to tackle these structural failures 

See full course details here:
https://otpotential.com/ceu-podcast-courses/healthcare-therapy-and-the-senate 
See our blog post "SEO for Therapists" here:
https://otpotential.com/blog/seo-for-therapists-guide
See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge
Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus
Support the show

SEO has long been the absolute best way to maintain a consistent therapy client caseload for outpatient therapists. But, for therapists in all settings really, understanding and optimizing your digital real estate is often a secret sauce for career growth.
In today's course, we want to help you:
Recognize how important your digital real estate is to your practice.
Optimize your presence with the right keywords.
Understand the technical details needed for effective local SEO.
Get the leads or contacts you actually want!
This task has gone from important to urgent with the onslaught of vertical integration happening in therapy in 2026. Platforms like GrowTherapy, Amazon, Headway, and Talkspace want to own your digital real estate and make you reliant on them. We want to teach you how to own your own professional identity-and give yourself professional flexibility whether you temporarily use a service like this or not.
Joining us is Saroosh Kahn, CTO of Allia. I met Saroosh over a shared sense of helping keep therapists independent, and I can't wait for him to help us navigate this.
See full course details here:
https://otpotential.com/ceu-podcast-courses/seo-for-therapists
See our blog post "SEO for Therapists" here:
https://otpotential.com/blog/seo-for-therapists-guide
See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge
Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus
Support the show

For years, "Occupational Therapy in Primary Care" has felt like a professional aspiration-a "gold standard" we discussed in classrooms but rarely saw in job postings. Today, that reality is shifting. Following the 2020 statutory mandates in Norway and Sweden that solidified OT as a required primary care service, the global tide is turning.
In the United States, we are moving past the era of mere "co-location" toward true interprofessional integration. Driven by the rise of Alternative Payment Models (APMs) and the 2026 Medicare updates to Advanced Primary Care Management, the door is finally opening for OTs to lead in chronic disease management, mental health, and aging-in-place.
On today's episode, we sit down with Dr. Ashley Halle, a leading voice in this movement and co-author of the foundational AJOT research on the topic, to discuss how clinicians can finally step out of the "hypothetical" and onto the primary care team.
See full course details here:
https://otpotential.com/ceu-podcast-courses/ot-in-primary-care
See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge
Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus
Support the show

Thumb osteoarthritis is a common condition in older adults. By age 50, the prevalence is about 8% in men and 25% in women-and it increases with age, with meta-analysis data suggesting that by age 80, approximately 39% of women have radiographic signs of thumb base OA.
Conservative treatment is widely acknowledged as first-line care for thumb CMC OA, including occupational and physical therapy, particularly to help initiate splinting and exercise programs.
With conservative treatment roughly 4 out of 5 cases can be managed successfully without surgery.
Given the relatively high prevalence and importance of conservative intervention, it is critical that even generalist OTs be aware of its presentation and the basics of assessment and treatment.
This course intends to do just that: equip the generalist therapist to watch for, assess, and treat thumb OA-and perhaps most importantly, know when to refer on. We'll be joined by hand therapist Preston Lockwood.
See full course details here:
https://otpotential.com/ceu-podcast-courses/osteoarthritis-of-the-thumb
See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge
Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus
Support the show

The landscape of healthcare has been changed forever with the introduction of AI.
Already, 1 in 3 adults are turning to chatbots to ask health related questions. For younger adults under age 30, the shift is even faster-nearly 30% now use AI specifically for mental health and emotional support.
Amid these broad changes is a specific question for us as therapists: 
What happens when the chatbot starts to play the role of therapist?
This service is already being offered by tools - like Abby - "Your AI Therapist."
This raises so many questions for us-and at the heart of the questions is a moral and ethical one of turning our trust from individual humans to LLMs. Today, we'll walk through the broad ethical considerations with Megan Cornish is a licensed clinical social worker turned strategist who builds and scales ethical mental health brands.
We'll discuss the ethics of this shift-and what our ethical duty is to respond, particularly in our day to day sessions with clients, who are likely beginning to use AI.
Not to be dramatic: but this is the conversation of our generation. 
This course was designed to help you meet your ethics requirements for your CE.

See full course details here:
https://otpotential.com/ceu-podcast-courses/the-ethics-of-ai-as-therapists
See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge
Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus
Support the show