Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?
04/06/2026 | 9min
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. Today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today. These throwback episodes are intentionally short and to the point because sometimes you don't need a full deep dive. All right, let's dive in. You can listen to the full episode with Monica Sharma-Patnekar of Business with Monica here: http://prooftoproduct.com/283 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
444 | Don't Call It Art with Austin Kleon
02/06/2026 | 32min
Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art. This conversation feels timely because I've been hearing from so many people lately who are just feeling creatively exhausted. They've built businesses around something that they once loved making, but somewhere along the way the creativity started to be replaced by running the business. Those production schedules, the marketing plans, inventory, emails. All the things, right? Austin and I talk about that tension that a lot of people feel in this episode. How easy it is to lose the playfulness and the curiosity that got us into business in the first place. We talk about the pressure to always be professional, the fear of looking stupid or not knowing everything, and why staying curious actually matters so much as we grow our businesses and ourselves as creative leaders. We also talk about creating like children do. Experimenting, playing, making bad art on purpose, working with your hands, getting outside, taking walks, journaling. There's a really interesting conversation here about how creativity doesn't always come from sitting and thinking harder. Sometimes it comes from movement, from changing your environment, from using your hands or stepping away long enough for your brain to reconnect the dots in the background. Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace. GET FREE ACCESS You can view full show notes and more at http://prooftoproduct.com/444 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp This episode contains affiliate links. You can view our affiliate disclaimer here.
Quick Hit: How Do I Differentiate My Products from Everyone Else?
28/05/2026 | 7min
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you. Enjoy this clip! You can listen to the full episode with Biff Ulm of Nice Enough Stickers here: http://prooftoproduct.com/361 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
4 Ways To Increase Your Product Profit Margins with Katie Hunt [Replay]
26/05/2026 | 6min
Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at a solo episode about how to increase your product profit margins. This episode is important now more than ever with inflation and rising prices of practically every good out there. I will walk you through everything that you need to know about profit margins from a micro-level. As a business owner, you'll want to observe the profit margins for many reasons but it can be especially important when it comes to knowing what sells, what should be discontinued and to help fuel your strategic decision-making. You can view full show notes and more at https://www.prooftoproduct.com/podcast-episodes/4-ways-to-increase-your-product-profit-margins-with-katie-hunt Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Quick Hit: Do I Really Need Wholesale Terms & Conditions?
21/05/2026 | 4min
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you. Enjoy this clip! You can listen to the full episode with here: http://prooftoproduct.com/284 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!
Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.
If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.
Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.
Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.
Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.
Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
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