REWORK

No prep, no filters, just questions. Host Kimberly Rhodes puts Jason Fried and David Heinemeier Hansson on the spot with a fresh round of rapid fire questions covering everything from recent reads and AI discoveries to memorable customer service moments and what they've started or stopped doing to make work better.
Key Takeaways
00:10 – Recent books worth reading
02:13 – Something surprisingly good about AI right now
08:36 – A standout customer service experience
12:36 – Something started or stopped that made work or life better
14:21 – A favorite part of a typical work week
Links and Resources
Something Deeply Hidden by Sean Carroll
The Fourth Turning by William Strauss and Neil Howe
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Watch The REWORK podcast on YouTube
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Books by 37signals
Jason Fried on X
David Heinemeier Hansson on X

Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fried and David Heinemeier Hansson walk through why 37signals has been hosting live demos and Q&A sessions since the Basecamp 5 launch, what makes the format work, and why being accessible and unafraid of your customers is underrated.
Key Takeaways
00:10 – How (and why) 37signals is embracing live sessions with customers
07:47 – Why showing beats telling when it comes to your own product
13:47 – Being open about what you don't know
16:16 – Showing work in progress without fear
17:42 – Learning to show off what you built with confidence
19:56 – People choose who they do business with
Links and Resources
Record a video question for the podcast
Watch The REWORK podcast on YouTube
Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
Books by 37signals
Jason Fried on X
David Heinemeier Hansson on X

Many entrepreneurs spend more time worrying about what could go wrong than actually finding out. In this episode, Jason Fried and David Heinemeier Hansson detail how 37signals approaches experimentation, why lowering the stakes on most decisions leads to better ones, and how letting go of outcomes is both a mental discipline and a business strategy.
Key Takeaways
00:10 – Where the willingness to just try things comes from
02:40 – The freedom that comes with not having to cover your bases before every decision
08:51 – Nobody can predict how customers will react
13:04 – How long do you give something before moving on?
18:01 – Things don't always pan out
21:29 – Anything you build can roll forward into the next product idea
Links and Resources
Jeff Bezos explains one-way door decisions and two-way door decisions
Record a video question for the podcast
Watch The REWORK podcast on YouTube
Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
Books by 37signals
Jason Fried on X
David Heinemeier Hansson on X

Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals redesigned the onboarding experience with their latest version of Basecamp, why onboarding is one of the easiest things to overlook, and what it looks like when founders stay personally connected to that first impression.
Key Takeaways
00:09 – What Basecamp's onboarding looked like before, and what changed with Basecamp 5
04:01 – Why onboarding is one of the hardest things to get right
08:33 – Why the people who built it are best suited to showcase it to customers
11:07 – Using onboarding to introduce who you are, not just what you built
Links and Resources
Record a video question for the podcast
Watch The REWORK podcast on YouTube
Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
Books by 37signals
Jason Fried on X
David Heinemeier Hansson on X

Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals filters feedback, why roadmaps can do more harm than good, and what happens when companies let fear drive their product decisions.
Key Takeaways
00:40 – Why writing down every customer request can work against you
03:08 – Handling feedback on the technical and open source side
07:37 – Why 37signals doesn't really use time specific roadmaps
09:54 – How vague promises set customers up for disappointment
13:33 – Avoiding promised feature regret
16:10 – Don't let the fear of losing customers steer your decisions
19:29 – Resisting the pressure to just "do something”
Links and Resources
Record a video question for the podcast
Watch The REWORK podcast on YouTube
Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
Books by 37signals
Jason Fried on X
David Heinemeier Hansson on X