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TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Technology Business Research, Inc.
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
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  • Revisiting TBR’s 2025 Predictions: What We Got Right (and Wrong) About Cloud and Telecom Markets
    How accurate were TBR’s 2025 predictions for cloud and telecom markets? In this episode of “TBR Talks,” Principal Analyst and Host Patrick Heffernan reviews TBR’s 2025 telecom and cloud predictions against the year’s actual market developments as well as what these developments mean for our 2026 predictions in an age of AI-enabled research and analysis.  Last year Principal Analyst Chris Antlitz predicted major communication service providers would not realize ROI from 5G investments, which they did not, while Principal Analyst Allan Krans predicted Microsoft Azure would close the gap with Amazon Web Services in the IaaS market, which it did. Patrick walks listeners through each leading analyst’s process for making predictions and discusses with them how AI has and has not changed the way they go about making their market predictions. Listen and learn with TBR Talks! 2025 Cloud Predictions: https://landing.tbri.com/2025-cloud-market-share-predictions2025 Telecom Predictions: https://landing.tbri.com/6g-predictions-for-2025Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠Connect with Chris on LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/christopher-antlitz-a1541312/⁠⁠⁠⁠⁠⁠Connect with Allan on LinkedIn⁠: ⁠⁠⁠⁠https://www.linkedin.com/in/allan-krans/⁠⁠TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy
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  • Managing Strategic Alliances & Ecosystem Partners: How Top Alliance and Enabling Technology Practice Teams Use TBR Data
    In this episode of “TBR Talks,” TBR Senior Vice President, Sales & Marketing, Dan Demers interviews host Patrick on how the globe’s top global systems integrators, ISVs, hyperscalers and OEMs use TBR’s proprietary data and analysis to make validated and data-backed decisions. From strategy planning based on partners’ annualized revenue or headcount growth to allocation of training budgets and schedules to align engineering resources, TBR’s unique data and analysis within the ecosystem give leaders a meaningful and independent set of data to make partnership investment decisions. Listen and learn with TBR Talks!Watch the webinar replay here: https://youtu.be/qNj4Aoc45DQExplore TBR’s ecosystem intelligence research with a free trial of TBR Insight Center™: ⁠https://tinyurl.com/ye23x7xxSubmit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠Connect with Dan on LinkedIn⁠: ⁠https://www.linkedin.com/in/dan-demers-959a541/⁠TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy
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  • AI: A Generational Perspective
    Eric Müller of Work & Co meets with “TBR Talks” host Patrick Heffernan to discuss security in the AI age, the importance of curiosity and creativity, and advice for the upcoming generation of talent from his perspective as a seasoned industry professional.  Eric Müller is an Associate Director of Product Engineering at Work & Co, part of Accenture Song. With over 20 years of experience spanning banking, social media, B2B, retail, fashion, and online gaming, he brings deep expertise in both engineering and digital security. Before joining Work & Co, Eric served as VP of Engineering and CISO at Presence, and held key roles at Wells Fargo, Charles Schwab, Razorfish, and Mekanism. He has led award-winning digital initiatives for major brands including Microsoft, Samsung, eBay, and DKNY. Eric is known for his empathetic leadership style and transparent communication, which foster resilient, high-performing teams that deliver without burnout. He also champions strong agency–client collaboration, involving partners early and often to build trust and create better outcomes. Outside of work, Eric is an amateur photographer, baking enthusiast, and passionate advocate for digital security. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmullersf/TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy
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  • AI Tools for Knowledge Management, Featuring Kelly See, Knowledge Analyst for BI/CI at Ericsson
    Kelly See, knowledge analyst for BI/CI at Ericsson, joins “TBR Talks” host Patrick Heffernan to discuss the state of AI tools for knowledge management inside one of the world’s leading telecom vendors. Kelly also shares how the demands of global knowledge management are being served with artificial intelligence tools across a diverse global workforce. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellysee/TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy
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  • AI Delivery to Enterprise via Technology Alliances: Which Vendors Own Each Piece of the Transformation
    TBR Principal Analyst Boz Hristov joins “TBR Talks” to share his insights into how global systems integrators and management consultancies are partnering with ISVs, hyperscalers, model makers and OEMs to deliver solutions to enterprise. Additionally, Patrick talks through industry specialization, permission to play, data management and transformation orchestration within the rapidly evolving AI marketplace.  Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠⁠⁠⁠⁠⁠⁠⁠TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy
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Sobre TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.
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