Wealthy and Well-Known Podcast

Maggie Berghoff built her company around the life she wanted to live. What began as a one-on-one health coaching practice grew into a multi-seven-figure business that now helps health professionals build companies of their own. 

In this conversation, Maggie joins Rory Vaden to explain how she created a high-ticket offer before she had a large audience, why she eventually focused the company around one audience, and how repeating the same proven launch helped her grow without constantly reinventing her marketing. 

They also discuss the shift from organic content to paid advertising, Maggie's decision to invest as much as $180,000 during a launch, and the simple way a new entrepreneur can begin serving people today. 

Learn more about Maggie: https://maggieberghoff.com/

Before a producer books you for television, they may have to convince an entire team that you're the right person for the segment. What can they find that helps them make that case? 

Rory Vaden sits down with Jamie Maglietta, an Emmy-nominated producer and media strategist with experience at CNN, Fox News, and MSNBC, to unpack how experts earn media opportunities. They discuss what makes a pitch relevant, why articles and podcast interviews help establish credibility, and how to build relationships with journalists before you have something to promote. 

Jamie also explains how preparing your message helps you respond naturally on camera—even when a segment gets shorter or the conversation takes an unexpected turn. 

Get Jamie's Camera Ready Checklist: https://www.oncamready.com/

Your personal brand affects more than leads and followers when you're the person leading the company. 

  

In this episode, Rory and AJ Vaden talk about how a CEO's reputation influences recruiting, culture, vision, and the way people understand the organization itself. 

  

AJ also shares the four responsibilities she is prioritizing in her own role as CEO of Brand Builders Group and why storytelling has become one of them. 

  

If you lead a company and have wondered whether building your personal brand is worth the time, this conversation gives you a much broader way to think about the return.

If you're doing everything yourself because hiring feels too expensive, Rory and AJ Vaden want you to reconsider what "expensive" actually means. 

  

In this episode, they unpack the real cost of holding onto work too long, Rory's 30X Rule for delegation, and how fear and perfectionism keep entrepreneurs from building the capacity they need to grow. 

  

They also discuss underperformance, hiring for skill versus culture, when to start with contractors, and the four distinct skill sets behind a strong personal brand marketing team.

If you're good at a lot of things, choosing one audience or specialty can feel like you're closing doors. 

  

But the broader your business becomes, the harder it can be for someone to understand exactly why they should choose you. 

  

In this episode, Rory and AJ Vaden talk about why niching down makes you easier to find, remember, refer, and buy from. They also unpack why specialists can command a premium, what AI means for generalists, and how to choose a lane when you have several things you could genuinely do well.