The Marketing Intelligence Show

In this episode, Daniel Hochuli, Head of Content Solutions for APAC at LinkedIn, unpacks the "crisis in creativity" and reveals how marketers can not only survive but thrive amidst the tidal wave of AI-generated content. Discover how AI will reshape your role as a creative and strategist, and learn practical ways to embrace it for both efficiency and quality in your marketing endeavors.
You'll learn:
Why the volume of AI-driven content is expected to increase by about 13% every year for the next 10 years in the US alone , intensifying the competition for attention.
How 90% of all ads fail to get noticed , and why creative quality is the key to capturing attention.
What B2B ads often get wrong, with 71% of B2B ads scoring just one star or less on their creative score.
How AI agents are revolutionizing strategic tasks like market research, insights, brand positioning, targeting, and go-to-market strategies.
Real-world examples of AI's impact, including an EY study where synthetic AI responses showed around 95% similarity to actual human responses in a double-blind test.
The critical balance between AI-driven speed and human-led creative quality to avoid a "sea of sameness".
How LinkedIn Accelerate acts as your AI copilot to recommend end-to-end campaigns and give automatic optimizations.

Whether you're looking to boost productivity, enhance creative quality, or simply understand the future of marketing, this episode offers a compelling guide to navigating the AI revolution.

Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.
Kat Warboys, Senior Director APAC Marketing, Hubspot
Tan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott Limited
Hayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia

Listen now to discover how they’re connecting the dots between data and results.

Is your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetrics' in-house SEO expert, to dissect the monumental shifts in search, from Google's AI Overviews to the rise of conversational search with tools like ChatGPT and the unexpected emergence of TikTok as a search engine.
Discover why traditional ranking metrics are evolving and how to adapt your approach to maintain visibility and drive real business value. Heini shares practical insights on:
Understanding Google's AI Overviews (AIOs) and AI Model

How user search behavior is changing in the AI era

Leveraging AI tools for more efficient SEO workflows

Dispelling common myths about AI replacing SEO

Key performance indicators (KPIs) for measuring SEO success
Actionable short-term and long-term strategies for an AI-proof SEO approach

Whether you're an SEO expert or new to the game, this episode offers crucial insights to help you thrive in the rapidly evolving search landscape.

In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.
You’ll learn:
Why marketing consolidation is critical and its business impact

How to unify online and offline marketing data efficiently

Common pitfalls to avoid in your data strategy

Local case studies from the APAC region illustrating practical applications

Do your e-commerce reports tell the full story—or just a fraction of it?
In this episode of The Marketing Intelligence Show, host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards.
You’ll learn:
Why so many e-commerce reports fall short

How to organize your dashboard by funnel stage

The metrics that matter at each phase of the customer journey

How to connect marketing and product data for more accurate reporting

Real-life examples from brands like Manscaped and Benefit Cosmetics

Whether you're stuck in data overload or looking to level up your existing reporting strategy, this episode will help you move from data hoarding to actionable insight.

Related resources:
Custom data import: https://supermetrics.com/blog/custom-data-import 
Essential ecommerce metrics for 2025 success: https://supermetrics.com/blog/ecommerce-metrics 
What is ecommerce reporting, and why does it matter?:
https://supermetrics.com/blog/ecommerce-reporting

The 2025 marketing data report: https://discover.supermetrics.com/marketing-data-report-2025/