Creatives Rule the World

What would happen if you set a big, unreasonable sales goal for May and actually brought your customers along for the ride? In this episode, I am breaking down the stretch goal mindset that has helped hundreds of jewelry designers hit $10K months and beyond, even when it felt completely impossible.
I share the real story of Lindsay, a student mentor inside the DBE Sales Accelerator, who had never crossed $8,000 in a month before setting a $10K goal and ending May with $12,000 in sales. I also share the story of Twyla Dill, a multiple six-figure jewelry designer who enrolled her audience in a five-week $100,000 challenge and made it one of the most fun seasons of her business.
This episode is packed with practical strategy: how to shift from desperation energy to invitation energy, how to share your goal without it feeling cringe, and the three revenue-generating activities that drive real results. Plus, I am talking about the 10K in May Challenge and how Desire AI can help you execute all of it without spending hours staring at a blank screen.
In This Episode, You Will Learn:
[00:00] How spending too much time on marketing (instead of making jewelry) is costing you , and what Desire AI was built to fix
[04:59] Why playing it safe with your goals is actually doing your customers a disservice
[06:30] The stretch goal mindset: why realistic goals don't motivate and what to do instead
[09:48] Lindsay's story: from $30 in sales on day three to $12,000 by the end of May
[12:10] Twyla's story: how she enrolled her audience in a $100K challenge and made it feel like a celebration
[14:48] Why keeping your goals private is the biggest mistake most creatives make

Here are the Resources Mentioned in the Show:
Join the 10K in May Challenge
Desire AI
The Wealthy Creative Society

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xo, Tracy Matthews

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Have you ever said you want to be seen, that you want to sell more, that you're ready to show up, and then found yourself hiding again without even knowing why? That's the question at the center of this episode, and my guest Anna Holtzman has the answer. It's not a discipline problem. It's not laziness. It's your nervous system.
Anna is a therapist-turned-coach who helps sensitive creatives move through the fear of visibility and finally launch the work that feels most true to them. After 15 years in TV and publishing, including a decade editing reality TV for MTV, and her own battle with chronic pain and burnout, Anna discovered the nervous system tools that helped her unlock her voice. Now she helps others do the same.
In this conversation, we get into why going blank, losing interest, or suddenly feeling 'meh' about your big idea is actually your nervous system in disguise. Anna breaks down her journaling method for dialoguing with fear, what co-regulation is and how to use it, and the exact moment she realized that one anonymous blog review had made her unconsciously abandon her own film. If you keep ghosting your own business, this episode is your wake-up call.
In this episode, you’ll learn:
[01:15] The question that opens everything: why do creatives keep ghosting their own audiences?
[02:30] Tracy on the reticular activating system, subconscious fear, and what true wealth actually means
[04:57] Anna Holtzman: therapist, coach, MTV editor, and nervous system expert
[05:50] Anna's journey from architecture to publishing to reality TV (yes, including MTV's MADE)
[08:01] The documentary, the David Lee Roth interview, and the anonymous blog review that changed everything
[12:24] How one pebble to the heart made Anna unconsciously disappear from her own work, and why it became a pattern

Here are the resources mentioned in the show:
Anna's free visibility workshop
Follow @anna_holtzman on Instagram
Anna's podcast: How to Trust Yourself
Desire AI
The Wealthy Creative Society

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
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xo, Tracy Matthews

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Let's just say it: the AI conversation is getting loud, and a lot of what you are hearing is flat-out wrong. Is AI destroying creativity? Is it stealing jobs? Is it guzzling all the water? My dear friend and AI powerhouse Callan Faulkner is back on the show to cut through the noise and give it to you straight.
Callan is the founder of The Uncommon Business, where she runs a multi-million dollar company with a team of seven, a 48% profit margin, and zero sales staff. Her secret is not hustle. It is how she orchestrates AI. In this episode, she breaks down the real difference between someone who uses AI and someone who architects it, and why that gap is the competitive edge creative entrepreneurs cannot afford to ignore.
We also get into the truth about AI and the environment, why Callan thinks an MBA is one of the worst investments you can make right now, and what the future of work actually looks like for humans who are paying attention.
In this episode, you will learn:
00:01 Why the AI conversation has reached a new level of urgency in 2026
06:22 Callan's background and how she built a multi-million dollar company with no sales team
08:13 The real role of humans in an AI-powered business world
14:49 Why Callan believes an MBA is one of the worst investments right now
18:16 The $5M job offer she turned down and what it revealed about purpose
21:53 The actual data behind AI's environmental impact
26:56 What happens to people who get AI training after a layoff
30:18 What a fully AI-powered business actually feels like day to day

Resources Mentioned:
Follow @callanfaulkner on Instagram!
Callan Faulkner's AI Bootcamp (April 21)
Superhuman Work recorded course
Desire AI
The Wealthy Creative Society

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews

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For generations, we've been fed a lie: that real artists starve, that creatives are bad at business, that making good money means you're selling out. I call this the createriarchy, and I am done letting it have power over you, over me, or over the next generation of creative entrepreneurs.
In this episode, I'm breaking down exactly why this war is happening, how AI is reshaping the creative landscape, and most importantly, what it means for the founder who's ready to lean into their human-first brand and win.
Because here's what I know: AI cannot manufacture your creativity. It cannot replicate your voice, your founder lore, your unique point of view. And the creatives who understand this right now are going to be leap years ahead of everyone else.
We also dig into the 4V Founder Frequency, why consistency is not about volume but identity, and how the Wealthy Creative Society is a completely new model of coaching designed to move you every single day.
In this episode, you’ll learn:
00:00 What true wealth really means for a creative entrepreneur
02:15 Welcome and the war on creative people
04:30 What the createriarchy is and where it comes from
08:43 Tara Silverberg, the Clay Pot, and why buyers always want the artist
12:50 Why AI makes human connection more valuable, not less
18:36 The one thing AI cannot outsource: your creative genius
21:00 The algorithm economy, comparison trap, and consistency problem
25:10 The 4V Founder Frequency breakdown
27:20 What the Wealthy Creative Society is and how it works

Here are the resources mentioned in the show:
Join The Wealthy Creative Society (formerly The Launchpad)
Desire AI (For Jewelry Designers)
OBSESSED 21-Day Sales Challenge
Story Selling Workshop, New York City

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews

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What if the reason you're stuck has nothing to do with your strategy and everything to do with what you actually believe?
In this episode of Creatives Rule the World, I sit down with Danielle Amos, one of Bob Proctor's top-certified experts and a teacher of 22 universal laws, to dig into the inner work that actually changes results. Danielle shares her personal journey from six-figure debt, crying on her kitchen floor, to tripling her income within six months of doing this work. Her story is raw, practical, and genuinely transformative.
We talk about the law of opposites, the law of vibration (the word The Secret quietly removed from its second edition), radical responsibility, and the self-image work that Danielle calls "writing her and becoming her." If you've ever wondered why you're doing all the right things and still not seeing the results you want, this episode is going to crack something open for you.
In this episode, you'll learn:
[11:19] What radical responsibility actually means and why it's the non-negotiable first step to changing your results
[13:15] How Danielle defines victim energy, and why even positive results can pull you into the trap
[16:34] The law of opposites: why contrast and challenge showing up is actually a sign you're on the right path
[22:29] The laws most people have never heard of, including the law of rhythm and why it explains your slow seasons
[26:05] Why Danielle keeps earmuffs on her desk and what it has to do with protecting your subconscious mind
[31:04] Your highest self-image is the truth of who you actually are as an extension of source
[37:15] Danielle's final takeaway: expect abundance, because you always get what you expect

Here are the resources mentioned in the show:
Follow @thedanielleamos on Instagram
Join The Wealthy Creative Society (formerly The Launchpad)
Desire AI (For Jewelry Designers)

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
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Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews

Follow on Social:
Follow @Flourish_Thrive on Instagram
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