Adspeak

In this episode of Adspeak by ADWEEK, host Alison Weisbrott, Executive Editor at ADWEEK, speaks with Sarah Choi, Chief Marketing and Commercial Officer at CorePower Yoga. Sarah shares how CorePower Yoga is redefining modern wellness, and how the brand reframes yoga as a physically intensive, results-driven workout grounded in mindfulness, while scaling community through 5,000+ teacher ambassadors. The conversation explores blending digital tools with in-studio experiences, using science-backed mental health research to strengthen brand credibility, and building loyalty through inclusive, Gen Z-focused strategies. It’s a practical look at turning a fitness brand into a community-led movement that extends far beyond the mat.

What You'll Learn:
How to drive conversion through free trial funneling
Why teacher spotlighting outperforms traditional influencer partnerships
The dual-role technology strategy that strengthens the in-studio community
How to ground wellness claims in Harvard-backed research for competitive positioning
The Gen Z wellness opportunity beyond the fitness category
How to balance product expansion while maintaining brand clarity

About the Guest:
Sarah Choi is Chief Marketing and Commercial Officer at CorePower Yoga, where she leads the brand's strategic initiatives in wellness marketing and consumer engagement. With expertise in omnichannel marketing, brand accessibility, and community-driven loyalty programs, Choi has pioneered CorePower's evolution from traditional yoga positioning to an intensively physical, science-backed wellness experience.

Guest Resources:
Sarah Choi on LinkedIn
CorePower Yoga Website

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In this episode of Adspeak by ADWEEK, Mina Park, CEO and co-founder of Crispy Chicken Social Media Agency, and Alyson Stoner, Founder and CEO at Movement Genius, explore how celebrities can balance authenticity with strategy on social media. They discuss calculated transparency, using trends without losing originality, and building values-driven narratives that outlast algorithms. The conversation also highlights team-based content creation, thoughtful brand partnerships, and structuring content to deepen audience connection. Together, they reveal how intentional storytelling, not constant virality, is key to creating sustainable, meaningful personal brands in today's fast-moving digital landscape and culture shifts.

What You'll Learn:
How to reframe "authenticity" as calculated transparency
The anti-marketing marketing approach.
How to inject originality into viral trends without sacrificing reach
The grid management strategy for audience development
Why celebrity social media requires a team-based infrastructure, not solo management
The vetting framework for brand partnerships

About the Guests:
Mina Park is the CEO of Crispy Chicken Social Media Agency, a social-first agency specializing in organic content creation for brands, entertainment studios, and talent accounts. With over five years of experience managing high-profile celebrity social media presence, including clients like Chelsea Handler and Awkwafina, Mina brings strategic expertise in building authentic digital narratives.
Alyson Stoner is a certified mental health practitioner and author who brings 25 years of entertainment industry experience to her work at the intersection of child safety, mental health, and media. As a New York Times bestselling author and long-term collaborator with Crispy Chicken, Alyson provides insights into navigating brand collaborations with integrity while maintaining an authentic public presence.

Guest Resources:
Mina Park on LinkedIn
Crispy Chicken Social Media Agency Website
Alyson Stoner on LinkedIn
Movement Genius Website

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In this episode of Adspeak by ADWEEK, host Alison Weissbrot speaks with Tim Clark, EVP and Chief Brand Officer at NASCAR, and Jimmie Johnson, seven-time champion, about how NASCAR is reinventing itself for a fragmented media landscape. They explore staging races in unconventional venues, expanding through gaming and digital platforms, and turning motorsport into a broader lifestyle brand. The conversation highlights how legacy organizations can evolve culturally, reshape audience perception, and stay authentic while engaging new generations of fans.

What You'll Learn:
How to overcome the "barrier to entry" problem in motorsports
The critical difference between brand awareness and brand perception
Why authentic brand integration generates 10x more loyalty than logo placement
How to use gaming and simulation as legitimate talent pipelines
The Formula 1 brand playbook lesson for legacy sports
How to build athlete-driven brands that transcend competition

About the Guests
Tim Clark is the Chief Brand Officer at NASCAR, leading the organization's strategic positioning and modernization efforts. With expertise in brand perception management and legacy brand transformation, Clark oversees NASCAR's expansion into new markets, digital platforms, and lifestyle categories.

Jimmie Johnson is a seven-time NASCAR champion and owner of Legacy Motor Club, bringing both competitive racing expertise and entrepreneurial business acumen to the motorsports industry. With a career spanning two decades as a professional driver and recent expansion into team ownership and brand building, Johnson represents the modern athlete-entrepreneur model.

Guest Resources:
Tim Clark on LinkedIn
Jimmie Johnson on LinkedIn
NASCAR Website

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This week on Adspeak by ADWEEK, host Will Lee speaks with Jeff Greenspoon, CEO of The Americas at Kantar, on the sidelines of BrandWeek, about why brand tension fuels growth. From meaningfulness versus differentiation to short-term performance versus long-term investment, Jeff shares Kantar’s framework for predicting brand success. With examples like Nespresso and Barbie, he explains how CMOs protect their North Star while experimenting boldly, and why sustained brand investment drives stronger ROI, resilience, and lasting enterprise value.

What You'll Learn:
The "Meaningful and Different" Framework
How to Protect Your Brand's North Star While Experimenting
Why Cutting Brand Spend During Budget Constraints Sacrifices 3-5 Years of Growth
The Four-to-One ROI Ratio of Brand Salience
Nespresso and Barbie as Case Studies in Navigating Competing Tensions)
How to Translate Brand Metrics into CFO Language in B2B Organizations

About the Guest and Host:
Jeff Greenspoon is CEO of The Americas at Kantar, a global leader in brand measurement and marketing effectiveness backed by 50 years of proprietary research. Previously with Dentsu, he brings deep expertise in brand strategy and marketing transformation. Jeff partners with organisations to navigate the tensions between consistency and innovation, and short-term performance and long-term growth, helping brands unlock sustainable, measurable impact.

Will Lee is CEO of ADWEEK, the leading media platform serving the marketing and advertising industry. Previously, he was Chief Operating Officer of NPR, where he oversaw strategy, transformation, and growth across its national network of member stations. He has also led digital businesses for PEOPLE, Entertainment Weekly, Sports Illustrated, and The Hollywood Reporter. With two decades in content, audience growth, and brand development, Will is based in New York City with his family.

Guest Resources:
Jeff Greenspoon on LinkedIn
Kantar Website

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In this episode of Adspeak by ADWEEK, recorded live at Brandweek, Dr. Sanjay Gupta sits down with Brianna Burtman to explore how trusted communication becomes a competitive advantage. Gupta reflects on 25 years at CNN, sharing how to translate complex medical information into accessible, actionable knowledge. The conversation examines authentic storytelling, combating misinformation without amplifying it, and using multi-platform formats intentionally to deepen audience trust and create lasting cultural impact in a fragmented media landscape.

What You'll Learn:
How to distill complex medical information into actionable insights
Why isolation is your audience's biggest health threat, and how to make it relatable
The difference between information and knowledge in health storytelling
How to maintain trust when audiences already know the story before you report it
The strategic approach to combating misinformation without playing whack-a-mole
Why multi-platform storytelling requires intentional format selection

About the Guests:
Dr. Sanjay Gupta is Chief Medical Correspondent at CNN and a practicing neurosurgeon, bringing 25 years of experience translating complex health and medical stories for public audiences. With a unique background spanning both clinical medicine and broadcast journalism, Dr. Gupta has covered major global health crises, conflicts, and natural disasters while simultaneously practicing medicine in crisis zones, including Haiti, Iraq, and beyond.
Brianna Burtman is currently the VP of CNN Digital Strategy and Network Partnerships at CNN, where she has worked since August 2008. Brianna holds a Bachelor's degree in Public Policy Studies, Economics, and Women's Studies from Hobart and William Smith Colleges, and a Master's degree in Public Administration from Baruch College.

Guest Resources:
Dr. Sanjay Gupta at CNN
Brianna Burtman on LinkedIn
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