In the new episode of Beyond The Article, we discuss a topic that is becoming increasingly relevant for those leading or starting out in product and technology: how the division of leadership (CPO vs. CTO) influences practical training and the development of product teams.
The episode starts from the understanding that, in many companies, product development and technology operate as a single unit —with the shared goal of delivering the best possible product, aligned with the company’s strategic objectives and solving real user problems. But a key question emerges: when does it make sense to have shared leadership (CPO + CTO) instead of single leadership, especially as the team grows?
Topics covered:
➡️ The differences between the CPO and CTO roles, and why both are essential to deliver business value and technological value.
➡️ Why single leadership works well for smaller teams —and when growing complexity requires splitting responsibilities.
➡️ The risks and challenges of shared leadership: silos, misalignment, coordination overhead —and how to mitigate them.
➡️ How to ensure effective collaboration among product, UX, engineering, data, etc., while maintaining a unified vision and focus on value delivery.
➡️ The importance of structure, processes, and product culture so that both leaders and junior professionals grow with autonomy and responsibility —not just executing operational tasks, but contributing to strategic vision.
Discover how to rethink the way product/technology teams and leadership are structured —and why preparing professionals early to understand both product and technical context is essential for building stronger, aligned, autonomous teams ready to grow alongside the business.
Brasil