Business Side of Music

• Breaking Artists in the Algorithm Era with Scott Welch

  In this episode of The Business Side of Music, host Sarah Fleshner sits down with legendary artist manager and music tech investor Scott Welch — the man behind careers for Paula Abdul, Alanis Morissette, Collective Soul, and more. Together, they pull back the curtain on what it really takes to build artists and careers in today's algorithm-driven music industry. Scott shares brutally honest insights on artist development, music management, and the harsh realities of streaming economics — from why artists are spending more time chasing content than mastering their craft, to how social media should be used as bait to draw fans into a world the artist owns and controls. They also dive into how to convert followers into loyal fans, the importance of live performance, and how new music tech startups like Single and Giggs are reshaping the direct-to-fan business model. For managers, indie artists, and anyone serious about the music business, this episode is a masterclass in longevity, authenticity, and surviving the algorithm.   Facebook: @tbsompodcast Instagram: @bsompodcast Tiktok: @bsompodcast www.businesssideofmusicpodcast.com   © 362 Entertainment 2025. All rights reserved.

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• Healing the Music: Inside the Work of Music Health Alliance

  In this episode, we sit down with Shelia Shipley Biddy, CFO and Certified Senior Advisor at Music Health Alliance, to explore how this remarkable organization is helping protect, heal, and support the people behind the music. Shelia shares how Music Health Alliance serves as a vital resource for musicians and industry professionals seeking healthcare — offering free advocacy, access to doctors, insurance guidance, mental health support, and financial assistance when it's needed most. We talk about how anyone can get involved, ways to donate, and the impact of Heal The Music Day on October 17th, a movement that unites artists, managers, and fans to raise funds and awareness for MHA's life-changing work. Whether you're an artist, a music professional, or simply a fan who cares, this conversation is a must-listen. We hope you'll tune in — and share this episode with a friend — as we all do our part to heal the music.   Learn more: https://www.musichealthalliance.com/ © 2025 362 Entertainment. All rights reserved. 

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• The Business Behind NAMM with John Mlynczak

  In this episode of The Business Side of Music Podcast, NAMM President & CEO John Mlynczak shares what it takes to put on the world's largest music trade show. We cover NAMM's year-round opportunities, music industry innovations, and the impact of AI on the future of music. Perfect for artists, managers, and music business professionals looking to stay ahead. Register for NAMM 2026: www.namm.org   Keywords: NAMM Show 2025, National Association of Music Merchants, music business podcast, John Mlynczak interview, NAMM CEO, music industry insights, music trade show, AI in music, music innovation, music industry networking, forward-thinking leadership in music, NAMM opportunities year-round, music managers and artists, music business strategies © 2025 362 Entertainment. All rights reserved.

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• So You Wanna Be In Show Biz? with Nikki Sanz

  In this episode of The Business Side of Music, host Sarah Fleshner sits down with Nikki Sanz, founder and CEO of Giggs, the platform revolutionizing how talent gets hired in the live event industry. Nikki shares her journey from an aspiring tour manager to a tech entrepreneur, opening up about the challenges facing today's live music world — from the hidden costs of touring to the constant demand for staffing. They dig into the myths and misconceptions about music industry roles, the importance of networking and community, and how Giggs is streamlining the hiring process for both artists and crews. Nikki also speaks candidly about the mental health challenges of entrepreneurship, why rest is essential, and how support systems make all the difference in a high-pressure business. Whether you're dreaming of a career on the road or already living life behind the stage, this conversation pulls back the curtain on what it really takes to make live music happen.   Keywords: Nikki Sanz, Giggs, live event industry, entrepreneurship, music business, staffing, community, challenges, technology, hiring   Copywrite © 2025 362 Entertainment, All rights reserved.

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• The Business of Booking with Hamilton Byrd

  On this episode of Business Side of Music, we sit down with Hamilton Byrd, Senior Talent Buyer for Venue in Colorado Springs, CO. Hamilton dives into what makes a show successful from the venue's perspective, how artists can catch a talent buyer's attention, and why routing, budgeting, and building real industry relationships are key to getting booked. If you're an artist, manager, or industry pro, this is your backstage pass to the business of booking.   Key words: music business, live music industry, talent buying, concert promotion, tour routing, music venue operations, artist booking strategy, show budgeting, live event production, booking agents, artist development, venue management, live music strategy, music industry insights, getting booked as an artist, independent artist tips. music, career advice, industry networking, music touring, music marketing   Copyright © 2025 362 Entertainment, LLC, All rights reserved. 

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