Mintel Little Conversation

In this episode, Andrew McDougall sits down with Tati Lindenberg, who at the time was Chief Brand Officer for Unilever's Dirt Is Good brand. Since this conversation was first aired, Tati has been promoted to Chief Marketing Officer for Unilever Home Care, further underscoring the strategic leadership and brand-building expertise she shares throughout this discussion.
Together with Mintel Consultant, David Jago, Tati explores what it takes to build brands that endure—from balancing global brand consistency with local consumer needs to navigating changing expectations around purpose, sustainability and growth. The conversation also examines the future of fabric care, the role of innovation in driving relevance and why storytelling remains one of the most powerful tools in a marketer's arsenal.
Whether you're listening for the first time or revisiting this conversation, Tati's perspectives offer valuable guidance for CPG decision-makers seeking to build brands that drive growth, relevance and long-term consumer trust.
Join the conversation on Mintel's LinkedIn and share your perspective.
Host
Andrew McDougall, Principal Strategist, Mintel
Guests
Tati Lindenberg, Chief Marketing Officer, Unilever Home Care (Chief Brand Officer, Dirt Is Good, Unilever at the time of recording)
David Jago, Principal Consultant, Mintel

Marketers have more consumer data than ever before but are they losing sight of the people behind it? In this episode, Andrew Davidson speaks with Paul Jankowski, Founder and CEO of New Heartland Group, about why brands have become over-reliant on data and under-invested in understanding consumers' lived experiences. They explore the New Heartland—a cultural segment representing 60% of Americans and $7–8 trillion in buying power—and discuss why values like family, community and faith often shape purchasing decisions more than traditional demographics. The conversation also examines how brands can move beyond targeting to build genuine cultural relevance in an increasingly AI-driven world.

What did you think of the conversation? Join us on Mintel's LinkedIn to continue the discussion about understanding what data misses, and visit Mintel.com to become a member of our free Spotlight community.

To gain a clearer view of how trust, community, relationships, and lived experience shape brand perception, shopper behavior, and customer loyalty among this consumer group, download the free The Visibility Gap™ report from Mintel today.

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Host:
Andrew Davidson, Principal Strategist, Comperemedia

Guest:
Paul Jankowski, CEO and Founder of New Heartland Group

In this episode, host Andrew Davidson speaks with Brian Jones, President of Merrick Bank, about how to grow a business while staying true to its mission. Brian shares his career journey, with over three decades of experience at the intersection of law and banking. The conversation looks at how the bank's sub-prime customers are navigating economic and geopolitical uncertainty, and what that means for financial services today.

They also discuss key moments in the bank’s growth, including acquisitions and rebrands, and how Merrick is thinking about its future. Brian also offers his perspective on what’s ahead for financial services, and the critical shifts he believes will define the next five years.

Head over to Mintel’s LinkedIn to share your thoughts on the conversation, and visit mintel.com to become a member of our free Spotlight community.

Host:
Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guest:
Brian Jones, President, Merrick Bank .

In this episode, Mintel explores the 2026 Global Beauty and Personal Care Predictions, unpacking how the industry is evolving beyond traditional definitions of beauty into a space where health, emotion, and authenticity take center stage. We dive into three key trends shaping the future:
Metabolic Beauty: where beauty meets health at a cellular level, and products evolve into personalized, preventative tools powered by biomarker testing and bio-intelligent technology.
Sensorial Synergy: where beauty shifts from results-driven to experience-led, using sensory innovation to influence mood, emotional wellbeing, and daily rituals.
Beyond the Algorithm: The Human Touch Revolution: where consumers move away from hyper-polished perfection and toward beauty that feels real, expressive, and authentically human.

Together, these trends highlight a fundamental change: beauty is no longer just about appearance; it's becoming a tool for wellness, emotional connection, and self-expression. From diagnostic skincare to immersive sensory experiences and a renewed focus on human creativity, brands will need to rethink how they deliver value and connect with consumers.

Download the 2026 Global Beauty and Personal Care Predictions and get in touch with Mintel Consulting to apply these predictive insights to your specific growth goals.

Head over to Mintel’s LinkedIn to let us know what you think of the future of beauty, and visit mintel.com to become a member of our free Spotlight community.

Host:
Andrew McDougall, Director of Insights, Beauty & Personal Care.

Guests:
Clare Hennigan, Principal Analyst, Beauty & Personal Care, Mintel.
Rosalia Di Gesu, Associate Principal Analyst, Beauty & Personal Care, Mintel.

In this episode, host Andrew Davidson speaks with Melissa Stevens, Chief Marketing Officer at Fifth Third Bank, about the strategic acquisition of Comerica and what it means for brand integration in today’s competitive banking landscape. Melissa shares how the bank is balancing scale with authenticity—leveraging customer experience, community engagement, and AI-driven insights to build trust and drive growth. The conversation explores the challenges and opportunities of merging brands, and how a clear, customer-centric strategy can turn acquisition into long-term value.
Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.

Head over to Mintel’s LinkedIn to let us know what you think of this discussion about Fifth Third Bank's acquisition of Comerica, and visit mintel.com to become a member of our free Spotlight community.

Host:
Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guests:
Melissa Stephens, Chief Marketing Officer, Fifth Third Bank.