Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes
Connect With:
Chris Schmicker: Website // LinkedIn
Scott Harkey: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how such initiatives can drive brand loyalty and elevate the retail experience for both businesses and consumers. Show Notes
Connect With:
Chris Schmicker: Website // LinkedIn
Scott Harkey: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes
Connect With:
April Augustine: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show Notes
Connect With:
April Augustine: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns. Show Notes
Connect With:
Dan Levi: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.