Existential anxiety and digital fatigue are shaking up the experience economy, driving more interest in escapism and 'IRL'. S. Subramanyeswar, Group CEO/CSO APAC at Mullen Lowe Lintas, and WARC's Rica Facundo join Anna Hamill to discuss how this shift requires marketers to adapt, based on insights from WARC's Marketer's Toolkit.
This episode is sponsored by Criteo. To learn more, visit criteo.com/warc
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31:04
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31:04
How Reddit saved marketing for Skoda Octavia
WARC's John Bizzell goes behind the APG Grand Prix-winning campaign for a car that either sends you to sleep OR into raptures: the Skoda Octavia. Joe Crust, Strategy Director at Leo UK, joins to take us behind the scenes. Watch the video version on WARC's Youtube channel.
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32:14
2026 trends: the 'vanishing middle' and shifting milestones
Years of economic uncertainty is impacting not only how consumers spend, but also their life milestones. WARC's Adi Kishore and Cathy Taylor, with Rival's Cecelia Parrish, join Anna Hamill to discuss how these trends will impact brands in 2026, based on insights from the WARC Marketer's Toolkit. This episode is sponsored by Criteo. For more info, check out criteo.com/WARC
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31:43
Tackling the customer experience gap
Shoppers won't wait to switch brands after a poor customer experience. WARC's Anna Hamill and Rica Facundo discuss how marketers can close the customer experience gap, based on insights from the recent WARC Guide.
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15:45
AI can be a rocket ship for mid-market brands
Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Caroline Giegerich, VP - AI & Marketing Innovation at IAB; and Jillian Ryan, Senior Manager, Content Marketing Strategy at Intuit Mailchimp about a new report from Mailchimp and WARC. This episode is sponsored by Mailchimp.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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