The WARC Podcast

• Unlocking growth with new consumption occasions

  In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC’s Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.

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  16:37

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  16:37
• The true value of creator marketing

  Not all influencer content is equally valuable in driving revenue. Dan Wilson, Co-Founder/Chief Data Officer of Charlie Oscar, joins WARC's Paul Stringer to discuss keys to creator effectiveness, based on evidence from 30 brands.

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  26:40

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  26:40
• The future of effectiveness

  How can marketers reconcile the need for growth with the need for sustainability? Award-winning brand strategist Benoit Wiesser, Sustainable Marketing Compass' Alexis Eyre, and former Dove CMO Alessandro Manfredi discuss why we need Effectiveness 2.0.

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  39:22

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  39:22
• 2025 trends in creative effectiveness

  What are the big trends in creative effectiveness for 2025? WARC's John Bizzell and Anna Hamill examine the big narratives emerging from this year's Creative Effectiveness Lions.

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  14:20

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  14:20
• Meet the world's most effective creative agency

  Leo India is the world's top ad agency for effectiveness, according to the 2025 WARC Rankings. WARC's Rica Facundo talks to Amitesh Rao (CEO) and Rajdeepak Das (CCO Publicis Groupe South Asia) about embedding effectiveness into agency culture.

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  15:25

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  15:25

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