The WARC Podcast

• Most Contagious: Vaseline Verified turns UGC on its head, and more

  How Vaseline Verified tapped creator conversations to fact check product hacks, The Ordinary breaks tired beauty marketing norms, and finding the signal among the DEI noise. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.

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  30:40
• Most Contagious: KitKat's longevity secret, Scambaiter Granny and more

  The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.

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  36:18

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  36:18
• 2026 trends: The creator marketing gamble

  Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill to discuss how marketers can get the most value from their investment, based on data from WARC's Marketer's Toolkit. This episode is sponsored by Criteo - check out criteo.com/warc for more info.

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  38:18

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  38:18
• The Effective CMO: Popeyes' Alexandre Antonello

  Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC's Marketers Toolkit. This episode is sponsored by Criteo - for more info, check out criteo.com/warc

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  42:58

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  42:58
• Lazada's Magnus Ekbom on e-commerce's big mistake

  Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building in a competitive landscape and the potential for homegrown brands to thrive.

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  40:21

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  40:21

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