The Future of Media, Explained - from Press Gazette

The Guardian is currently investing heavily in video and creator-led journalism. Head of Guardian Studios Leah Green explains what creator content means for The Guardian and why it is investing so much effort in developing new video formats. Head of media at Q5 Graham Page explains what all this means in the context of the wider UK journalism landscape.
This episode was sponsored by Q5.
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US local news publisher Advance Local has gone from zero to 250,000 paid digital subscribers in the last eight years.

SVP for digital consumer revenue Ann Poe explained how the group evolved from a simple premium content mode to having a dynamic paywall which makes decisions on whether to gate content based on individual users.

VP for sales at Mather Ariel Burkett explained how Mather's Sophi platform ingests user data to present individuals with an offer most likely to maximise revenue for the publisher.

This episode is sponsored by Mather.
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Online entrepreneur Brian Alvey has been building publisher websites pretty much since the world wide web began in the mid 1990s.

Having lived and worked through every wave of dramatic digital disruption since then, the Wordpress VIP chief technology officer knows what he is saying when he says about AI “This wave is up there with fire, steam engines, electricity and refrigeration.”

He explains why the AI revolution is fundamentally different to previous changes in online publishing and shares how publishers should react.

They must embrace AI, he says, to automate workflows and speed the pace of development whilst avoiding both AI and human slop.

And above all publishers must cherish and promote their direct and owned relationships with their audience (via websites and email).(This episode was sponsored by Wordpress VIP)
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Hello! magazine was one of many publishers that saw website referrals from Google Discover plummet last year.

Chief content officer Sophie Vokes-Dudgeon talked Press Gazette UK editor Charlotte Tobitt through the "year of transformation" that has followed.

Hello! has fought back by making the most out of syndication channels while building its own community for the future.
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Dominic Ponsford asks magazine industry titan Mike Soutar how to tackle modern publishing industry challenges looking at the lessons of history.
The Shortlist Media founder and former IPC Media director is something of a history buff. And he has just launched a new eight-part podcast series with Immediate Media’s History Extra called History’s Greatest Leaders.
How would Genghis Khan or Elizabeth I go about tackling an unequal struggle with tech titans, or deal with the decline of a magazine publishing empire?
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