Ways Into Practice

• How Can Design Education Work Hand-in-Hand with the Industry? With Paula López-Nuño (MBB, Folch Studio)

  In this episode, Jade and Estella sit down with Paula (@paulalopeznuno ) a strategist and Master’s Program Director who simultaneously works at the intersection of design education and industry. From studying at Elisava (@elisava.school ), school of design and engineering to teaching and co-directing the Master’s Beyond Branding (@thisisbeyondbranding ) program collaborating with Folch studio (@folchstudio ). Her multifaceted role is a great example of the possibilities of bridging visual design, strategy and innovation.…Themes discussed in this episode:• Values and critical perspectives in design education• Creating an environment for deep learning• The impact of international diversity• Embracing flexibility• The current role of AI• Challenging clients’ perspectives• Innovation in movement and sensory design…Listen to the full episode now, link in bio.…Ways Into Practice is a podcast about design by @bielkeyangFeaturing in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

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• How Do You Build a Career Around What You’re Actually Good At? With Elliott Panam-Moody (The Brand Identity)

  In this episode, Jade and Estella sit down with Elliott Panam-Moody, founder of The Brand Identity, to explore what it means to build a creative career while still discovering what you’re best at.Elliott shares the story behind The Brand Identity — how it evolved from a meticulously curated Instagram feed into a, if not the, leading platform for the global graphic design community. Launched in 2015, it now serves over 1 million creatives worldwide, showcasing the top 1% of graphic design and offering a rich ecosystem that includes a digital store, job board, and editorial content. Constantly testing, failing, readjusting and learning along the way. This episode offers a candid look at the realities of creative entrepreneurship and what it takes to build something meaningful from the ground up.…Together, they discuss:• Monetisation, how it works and when to capitalise on it?• The power of platforms in shaping design standards• The importance of transparency in the design industry• Navigating criticism and the responsibility that comes with influence…Listen to the full episode now, link in bio.…Ways Into Practice is a podcast about design by @bielkeyangFeaturing in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.Supported by Barne-, ungdoms- og familiedirektoratet (Bufdir).

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• How does cross-disciplinary thinking shape design outcomes? With Kristoffer Eidsnes (ANTI)

  In this episode of Ways into Practice, Kristine and Rasmus sit down with Kristoffer Eidsnes, the Design Director at ANTI, to discuss his unconventional path into design, his work with cultural and commercial clients, and how real-world experience can shape a designer’s perspective on what is good design. Kristoffer shares insights on collaboration, staying original, and how his work in music and festivals continues to inspire his creative process.

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• What Does It Mean to Belong in Today’s Professional World? With Guro Røberg (Telenor)

  In this episode, we dive into the complexities of transitioning from academic life to the professional world with our guest, Guro Røberg. Alongside hosts Rasmus and Kristine, we explore themes of belonging, power dynamics, and the importance of continuous learning in the workplace. Guro shares invaluable insights from her diverse background in music, economics, and design, offering guidance on navigating the early stages of one’s career. Guro is an experienced design leader and executive advisor with an international background. For the past 10 years, she has held leadership roles in four consultancies (ÆRA, EY Doberman, Designit and Netlife) and is currently a Product Coach at Telenor. As an economist from Copenhagen Business School, she specialised in managing creative processes and has driven transformation processes for clients with bold strategic ambitions worldwide. She is a professional facilitator and public speaker who contributes to conferences and podcasts on topics relating to design, innovation, leadership and organisation. She founded an interactive talk show that explores how we can live better lives at work, investigating topics like power, belonging, beauty, language, change, success and consciousness.

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• How Can We Curate Inspiration in the Digital Age? With Richard Baird (BP&O, Logo Archive)

  In this episode, Rasmus and Kristine sit down with Richard Baird, a designer, writer, and publisher who has taken a unique path into the world of graphic design. From his beginnings in furniture design to creating platforms like BP&O and Logo Archive, Richard shares his journey of finding his true calling. We explore the importance of understanding design history, the challenges of maintaining creativity in a trend-driven world, and the value of spontaneity and experimentation in building a fulfilling design career. This conversation offers insight into how designers can find inspiration, learn from the past, and adapt to an ever-changing industry.

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