Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.
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36:36
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36:36
Failing Forward for Experimentation Success | Shiva Manjunath
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.
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45:43
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45:43
The Past, Present, and Future of Experimentation | Bhavik Patel
What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.
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42:41
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42:41
Tapping into Emotional Marketing | Talia Wolf
Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.
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39:48
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39:48
Trial and Error of Building a Culture of Experimentation | Rand Fishkin
Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.
The 1000 Experiments Club is an AB Tasty-produced podcast hosted by John Hughes, Head of Marketing at AB Tasty. Join John as he sits down with experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.
Brasil