Build Your Tribe | Grow Your Business with Social Media

In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered the choice, how he thought about identity when the business carried his name, and what the mechanics of handing off a company that size look like in practice. Brock and Pat also cover what he's building now, why he moved toward smaller and more focused projects, and how his thinking on audience, income streams, and creative energy has changed. If you've ever wondered what happens after you build the thing you set out to build, this conversation gets into it.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

🚨 Learn More About Pat

Smart Passive Income 👉 https://www.smartpassiveincome.com/

Deep pocket Monster 👉 https://www.youtube.com/@deeppocketmonster/videos

Card Party Live 👉 https://www.card.party/

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@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

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The Biggest Dangers of Using AI For Your Personal Brand

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson breaks down how to beat the new Instagram Reels Jail and why skip rate is the baseline metric you need to understand first. He covers why likes aren't something to obsess over, since they mostly come from followers, most accounts have a relatively low follower count, and every non-follower viewing your content is technically a stranger, plus higher views usually bring more likes anyway. The real focus is shares, which represent views from non-followers and show up as sends per reach. He gives the basic tip of directly asking for the share, but pairing that ask with a clear reason why or a specific person to send it to.

Brock also walks through the SHARE method, simple, hook, authentic, relatable, entertaining, as a framework for building shareable content, and the TRIBE framework for what actually makes something shareworthy: timely content tied to breaking news or trends, relatable content that makes people feel seen, inspiring content that motivates, beckoning content that calls on the community to act, and edgy content built around hot takes or unpopular opinions.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🚨 Get FREE Hook Ideas!! 👉 InstaClubHub.com/25-viral-hooks/

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, they're the most identity-affirming. He breaks down principles like why no one is paying attention to your mistakes, why posting more and saying things again matters more than perfecting a single post, why simplicity wins, and why audiences can smell inauthenticity immediately.

Brock also gets into the say-do-need gap, the difference between what people say they want, what they actually want, and what they need, and how understanding that gap shapes what you post, what you sell, and what you actually deliver. He covers negativity bias and why content framed around a mistake or a myth outperforms neutral or purely positive versions of the same idea, plus the mindset side: discipline over motivation, systems over bold moves, and the delusional optimism required to keep believing everything is figure-out-able.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

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How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm

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25 Psychology Tricks for Viral Reels

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics like most-liked comment contests and scavenger hunts, identity callout hooks ("keep watching if...", generational comparisons), and challenge-based content like the 1-mile-per-follower format and 20-minute daily workouts. He also walks through immediate action prompts, transformation reveals (before/after, Day 1 vs. Day 100, time-lapse builds), and teaching formats using whiteboards, projectors, and slideshows.

Brock rounds out the list with lighter formats: the "who I do it for" joke angle, caveman talk delivery, and the bad/better/best structure for showing progression. Each of these ideas is built around a proven engagement mechanic, and he explains why they work from a psychology standpoint so you can adapt the format rather than just copy the trend.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

🚨 Help Brock reach 1,000,000 followers! Follow @Brock11Johnson

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram

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💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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TikTock: @brock11johnnson

In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI version of that specific task. Writing code passes that test. Writing hooks doesn't.

What Claude does own is everything mechanical and repetitive that never needed a human in the first place — this is what he means by "lazy," and it has nothing to do with motivation. Brock walks through the full backend stack: Claude organizing shot lists by location and complexity, Claude Cowork driving Remotion to cut and caption footage he has already scripted and recorded, automatic file organization straight off the SD card, scheduling and format-spacing through Metricool, a repost engine that resurfaces top performers every 60–90 days, DM and comment triage sorted by urgency (not answered), true sales attribution instead of vanity metrics, and a live follower/metrics wall. None of it creates anything — it just clears the mechanical work off his plate so the only thing he's spending time on is the part only Brock can do.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

🚨 Get All 9 Prompts, written out (FREE): stan.store/Brock11Johnson/p/claude-prompts-free

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson