134. Climate Storytelling for Trust and Transparency
In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education.Nicole highlights the importance of effectively translating scientific data into relatable narratives, especially for younger generations like Gen Z, who are increasingly impacted by climate change. Listen in on emerging climate storytellers and learn the language of trust and transparency to reach your audience.
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27:10
133. From Dua Lipa to Diwali – Welcome to WGSN Events Strategy
In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and celebrations, our guests offer insights into collective effervescence and the cost-of-living impact on consumer sentiment, driving future consumer trends. Tune in to find out how to effectively capture cultural moments and harness engagement opportunities within sports and music events.
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27:46
132. Say Yes to the Vintage Dress
Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market.Join them to learn how important the influence of social media is – especially TikTok, why in-person shopping experiences remain essential and how businesses can adapt to meet the expectations of the modern bride.
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29:58
131. NFL’s Fashion Touchdown
How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representation, and the potential for athletes to transition into fashion careers post-retirement. Join them to learn about the cultural shifts shaking up the sports industry and find out how to score successful partnerships and campaigns that have brought athletes into the fashion spotlight.
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30:23
130. Rolling in Soft Adventure with GrlSwirl
How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment.They champion Soft Adventure – WGSN’s top trend, where many consumers seek less physically demanding outdoor activities that need little prior expertise. Find out how they harnessed social media and grassroots activism to expand their reach from their early days of skating on Venice Beach to growing a global movement.
WGSN is the world's leading consumer trend forecaster.
In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.
Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
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