Do Good Work

• Building Profitable Agencies, Financial Freedom & The Tricycle Lifestyle With Eli Rubel

  In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks about the importance of profit goals, the intricacies of running multiple companies, and strategies for achieving high profit margins in the agency world. Learn about the agency cycle of sadness, the significance of clear financial metrics, and Eli's playbook for growing agencies successfully. Stick around for insights into managing work-life balance, setting non-negotiables, and navigating the challenges of scaling a business. Connect with Eli on LinkedIn and subscribe to his newsletter 'The Profit Forecast' for more actionable strategies.00:47 Eli's Motivation and the 'Tricycle Lifestyle'03:35 Building and Growing Agencies06:07 Challenges and Lessons Learned09:06 Non-Negotiables and Personal Milestones13:37 Financial Strategies and Profitability25:33 Growth Playbook and Marketing StrategiesConnect with Eli: • Folks can connect with me on Linkedin: Eli Rubel and subscribe to my free newsletter where I send actionable nuggets for agency owners every week. Profit Labs: www.profit-labs.co - bookkeeping, accounting, and strategic finance for agency owners.SurveyGate: www.surveygate.co collect client feedback automatically to reduce churn and increase retention. Matter Made: www.mattermade.co paid media and performance marketing for B2B SaaS technology companies. NoBoringDesign: www.noboringdesign.com marketing design subscriptions, web design, and brand for businesses who want to stand out.Agency Resource https://docs.google.com/spreadsheets/d/1gQ303hecl1VjNAjJdTxI-WNTfECvEHUSBzJOfw87lPg/edit?gid=1651481327#gid=1651481327Eli’s newsletter: https://www.newsletter-signup.com/the-profit-forecast/Connect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

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• The Referable Client Experience With Stacey Brown Randall

  In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client experience in business growth. Stacy shares strategies on how to create a referable client experience, including understanding hot zones, identifying referral moments, and maintaining a balance between work output and relationship building. They also delve into Stacy's growth strategies and her plans for future books. Tune in to gain valuable insights on building a strong referral-based business.00:35 Discussing the New Book01:38 Foundational Strategies for Referrals04:04 Client Experience and Relationship Building08:05 Mapping Client Experience for Referrals10:59 Practical Tips for Building Referrals19:20 Growth Strategies and Future PlansConnect with Stacey: https://staceybrownrandall.com/Grab her new book here: https://referableclientexperience.com/Podcast: https://staceybrownrandall.com/podcast/Connect with Raul: • Work with Raul: https://dogoodwork.io• Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

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• The Alignment Advantage: From Marine Corps to CEO Clarity with Robert Heath Sr.

  In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses the true definition of success, emphasizing the importance of aligning one's actions, thoughts, attitudes, and daily activities with their innate purpose. Through enlightening examples and practical advice, Robert sheds light on the crucial role of identity and mindset in achieving and maintaining true success. He also shares insights from his experiences in the Marine Corps and how these principles can be applied to both personal and professional life. For those looking to refine their life’s purpose and foster alignment, Robert offers a special self-reflection and self-discovery tool at the end of the episode.00:27 Defining Success: What Does It Mean?02:31 Aligning Actions with Identity03:20 The Power of Mindset and Alignment07:03 Practical Steps for Achieving Alignment14:36 Setting Priorities and Mastering Time17:05 Navigating Life's Path: Lessons from Pilots and Marines18:02 The Importance of Alignment and Deep Knowing20:29 The Role of Subconscious and Conscious Mind24:15 Practical Exercises for Mindfulness and Awareness28:25 Leadership Lessons from the Marine Corps29:44 Thriving in Chaos and Making Decisions34:29 Aligning Productivity with Purpose36:53 Final Thoughts and ResourcesConnect with Robert: Linkedin: https://www.linkedin.com/in/robertheathsr007/Email: [email protected] Resources for Podcast Listeners!Loved what you heard from Robert Heath, Sr. on today’s episode? Take your leadership to the next level with two free tools designed to help you lead with greater clarity, confidence, and purpose.Click here to access your free resources (https://forms.gle/8gJaUX9cxdyRBUhM6)Connect with Raul: • Work with Raul: https://dogoodwork.io• Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

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• The Four Paths of Market Expansion (and How to Pick the Right One) with Anastassia Laskey

  In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate and expand market offerings, and the use of interviews and research to validate business decisions. Ana emphasizes the importance of self-insight along with market insights and provides a practical framework for companies looking to expand strategically. Tune in to learn how to achieve market expansion while mitigating risks and ensuring strategic alignment.00:17 Ana's Journey and Passion for Challenger Brands00:51 Deciphering Marketing Strategies for Brands02:07 Strategic Market Expansion and Offerings03:47 The Importance of Foundational Market Understanding05:55 Effective Use of Insights and Research08:57 Practical Applications and Case Studies14:14 Tools and Methodologies for Market Research22:43 The Role of Self-Insight in Business SuccessConnect with Anastassia: •https://ana.bio/Connect with Raul: • Work with Raul: https://dogoodwork.io• Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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• How to "Niche" Your Business For Resilience with Jason Brewer

  Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with long-term growth, and how to create focused yet versatile business offers.00:28 The Importance of Niching Down01:30 Generalist vs. Specialist Debate03:02 Business Positioning Strategies07:30 Balancing Risk and Growth13:49 Adapting to Market Changes and AI17:25 Future Vision for BrolikConnect with Jason: • LinkedIn: https://www.linkedin.com/in/jasonbrewerbrolik/Website: http://brolik.comConnect with Raul: • Work with Raul: https://dogoodwork.io• Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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