First Things THRST

• E114 - Muscle Expert: You Need To Know This To Get Bigger & Stronger (FAST)

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain.While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much.00:00 Introduction01:40 Gym as a daily ritual and gateway to health04:15 Why muscle should be central to the health conversation08:25 Cardio versus weights and why both matter11:51 Muscle mass and erections linking fitness to performance17:42 Fat marbling inside muscle and hidden metabolic issues21:22 Dr Lyon's weekly training schedule and barf sessions24:44 Maintenance versus gaining and smart training while travelling28:59 Why beginners should start with machines over free weights32:58 Men vs women in training and where the differences lie36:08 Core strength, injury prevention, and the foundational five41:10 National Muscle Health Month and starting a movement46:40 Forget weight loss goals, focus on preserving lean mass48:20 Muscle activates mindset shifts and builds mental strength50:45 Building standards, not goals for lasting consistency54:45 Growth through friction, pressure, and controlled adversity56:52 Too much pressure and the cost of overpushing01:00:25 Cold plunges, cortisol, and creating capacity for stress01:05:35 This decade’s hopeful shift toward personal responsibility01:10:10 Anchoring your mindset to stay strong into your 50s» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Dr Lyon«Instagram: https://www.instagram.com/drgabriellelyon/?hl=enWebsite: https://drgabriellelyon.com/PRE-ORDER The Playbook: https://drgabriellelyon.com/playbook/

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• E113 - Lessons & Stories From the Most Successful Male Model Ever | David Gandy

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.00:00 Introduction01:30 Getting scouted late and breaking into male modelling03:52 Early modelling stigma and the shift toward aspiration07:44 Struggles with sample sizes and building a unique fit11:36 Gym injuries, competitive edge, and learning to scale back15:28 Training, longevity, and dedication through every era19:20 Campaign prep, appearance tricks, and dietary tweaks23:12 Behind launching a clothing line and early business lessons27:04 Why fashion’s a brutal industry for newcomers30:56 Collaborating without conflict and owning your brand image34:48 Exiting M&S, brand evolution, and staying relevant38:40 Modelling’s unpredictability and carving your own path42:32 AI models, declining rates, and the future of modelling46:24 Debunking modelling myths and why few succeed50:16 Moments of doubt and surviving early rejection57:59 Embracing discomfort, training consistency, and hard truths01:01:51 Crafting a personal brand by staying selective01:05:43 Designing legacy beyond his own image01:09:35 Mentorship, new faces, and passing the torch01:13:27 Aging, grey hairs, and why 30s are underrated01:17:19 Escaping social media and the battle for attention» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow David«Instagram: https://www.instagram.com/davidgandy_official/?hl=enWebsite: https://www.davidgandywellwear.com/

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• E113 - Lessons & Stories From the Most Successful Male Model Ever | David Gandy

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.00:00 Introduction01:30 Getting scouted late and breaking into male modelling03:52 Early modelling stigma and the shift toward aspiration07:44 Struggles with sample sizes and building a unique fit11:36 Gym injuries, competitive edge, and learning to scale back15:28 Training, longevity, and dedication through every era19:20 Campaign prep, appearance tricks, and dietary tweaks23:12 Behind launching a clothing line and early business lessons27:04 Why fashion’s a brutal industry for newcomers30:56 Collaborating without conflict and owning your brand image34:48 Exiting M&S, brand evolution, and staying relevant38:40 Modelling’s unpredictability and carving your own path42:32 AI models, declining rates, and the future of modelling46:24 Debunking modelling myths and why few succeed50:16 Moments of doubt and surviving early rejection57:59 Embracing discomfort, training consistency, and hard truths01:01:51 Crafting a personal brand by staying selective01:05:43 Designing legacy beyond his own image01:09:35 Mentorship, new faces, and passing the torch01:13:27 Aging, grey hairs, and why 30s are underrated01:17:19 Escaping social media and the battle for attention» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow David«Instagram: https://www.instagram.com/davidgandy_official/?hl=enWebsite: https://www.davidgandywellwear.com/

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• E112 - Become Mentally Strong & Train Your Mind To Overcome Anything | Cory Richards

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14.You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits.00:00 Introduction01:30 Why Cory left the mountains to start over in Venice04:17 Contrasting freedom in LA with safety in Dubai10:20 Reducing news and social media to protect happiness13:00 Changing your life starts with changing your story15:06 The Everest Snapchat that sparked public vulnerability17:02 What bipolar disorder actually is and why labels matter20:19 Learning to manage depressive waves with self-compassion23:20 Social isolation vs pushing yourself into connections27:15 Confronting mortality while climbing Everest30:53 Consciousness, nature, and the idea of energy34:20 Psychedelics as a hard reset and mental health tool41:02 Finding purpose and fulfilment through service49:24 Why compassion, not performance, is Cory’s core value54:05 Money as freedom units, not status signifiers55:32 Replacing risky climbs with entrepreneurial adventure58:49 Navigating authority, expectations and independence01:00:42 Generational tension between safety and freedom01:04:09 Online role models, influence, and bad advice01:11:06 Cultivating a strong heart and filtering your circle01:14:15 Heartbreak, resilience, and learning from pain01:19:54 Is love self-sourced or something we find?01:28:41 Cory’s career with NatGeo and letting it all go01:33:02 Capturing moments vs being trapped in the shot01:35:48 Tech, suicide rates, and the illusion of connection» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Cory«Instagram: https://www.instagram.com/coryrichards/?hl=enWebsite: https://www.coryrichards.com/

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• E111 - 18 Years of Marketing & Sales Advice That Will Make You Rich | Sabri Suby

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Sabri Suby, founder of King Kong agency and Shark Tank investor, went from making 600 cold calls daily selling Sky TV to building a marketing empire by applying one principle: take what works face-to-face and scale it to the masses.After burning through multiple businesses and hitting rock bottom with $600 in his bank account following his wedding, Sabri rebuilt by cold-calling 150 business owners daily from his bedroom. Tune in for his specific framework for transitioning from selling one-to-one to selling one-to-many.00:00 Introduction01:20 Starting in LA, the energy and entrepreneurial spirit04:36 Why Australian culture can stall ambitious people08:26 Having three daughters and choosing to travel anyway11:27 Cold calling ink cartridges at 16 in a shipping container16:06 The moment of desperation that rewired his sales script19:17 Sales lessons that can’t be taught in books or videos24:01 Moving to London and becoming Sky’s top salesperson29:00 How rejection taught him to embrace hard things34:53 Dropping out of uni after building a profitable agency39:15 Broke after his wedding, back to cold calling with $5045:34 Building King Kong from his bedroom into a real office51:41 Scaling with a lean team and long-time staff56:38 From individual sales to direct response ad mastery01:00:35 What makes his YouTube ads stand out and convert01:05:12 Copywriting inspiration from legendary advertisers01:10:13 Rolex sent a cease and desist over one of his videos01:12:22 How luxury brands engineer desire and loyalty01:14:03 Tactics he's borrowed from high-end retail brands01:17:57 Keeping it focused: agency, SaaS, Shark Tank investments01:19:31 Shark Tank versus YouTube for personal brand growth» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Sabri«YouTube: @SabriSubyOfficialInstagram: https://www.instagram.com/sabrisuby/?hl=enWebsite: https://selllikecrazybook.com/

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