FP&A Today is the podcast for Financial Planning and Analysis. The weekly show dives into the challenges and opportunities within the world of FP&A, interviewin...
The perfect formula for FP&A and Beer – Pavels Cvetkovs at Carlsberg
Grab a beer and listen to this special episode. We are joined by Pavels Cvetkovs FP&A director at Carlsberg Group who reveals the formula of FP&A at the famous brand. Carlsberg was founded in 1847, has 140 brands, and 30,000 employees – and FP&A is core to their success, says Cvetkovs.
In this episode:
How my career in the Big Four (and audit) served as “finance military school”
Moving from business controller to FP&A
The essence of Carlsberg – innovation in brewing and sustainability
Distinct shareholder structure at Carlsberg run by Carlsberg foundation
What’s so special about the beer and beverage industry and our FP&A practices
Power of inventory management, sales seasonality, and supply chain and cost planning in brewing
Forecasting and planning and achieving highest levels of collaboration
FP&A set up and management of 10-20 KPIs at Carlsberg
Business partnering as a mindset at Carlsberg
Visiting sites in operations at Carlsberg
Biggest challenges overcome in budget season
Refining my financial modeling skills
Follow and connect with Pavels on Linkedin:
https://www.linkedin.com/in/pavels-cvetkovs-471b231a
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37:36
Lies, Bias, and ESG in the finance function – Prof Alex Edmans
Alex Edmans is a professor of Finance, non-executive director, author, and TED speaker. He is regularly interviewed and writes for WSJ, Bloomberg, BBC, CNBC, CNN, ESPN, Fox, ITV, NPR, Reuters, Sky News, and Sky Sports. He was previously a tenured professor at Wharton and an investment banker at Morgan Stanley.
In this episode we talk to Alex about his new book “May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases – And What We Can Do About. He is also a co-author of the classic text book, “Principles of Corporate Finance” and top business book (his first book) Grow the Pie, How Great Companies Deliver both purpose and Profit. His Ted Talk on what to trust in a post truth world has alone been viewed nearly 2m time.
So many thought-provoking takeaways for anyone in FP&A!
Leaving Morgan Stanley to become a professor of finance
Why I give Ted Talks rather than just publishing research
How CFOs and FP&A leaders can think about purpose
Is ESG a tick-box exercise for finance?
How FP&A and finance leaders can check their biases
How you can control your addiction to bias
Silicon Valley Bank and why financial models were affected by bias
Follow Alex on LinkedIn: https://www.linkedin.com/in/aedmans/
Links to Alex’s new book:
May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases―And What We Can Do about
TED: What to trust in a “post-truth” world
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33:57
From Philadelphia Eagles to Sports FP&A
Over the last 12 years, Jason Hershman led financial planning & analysis at successful, hyper-growth companies in the sports arena.
But his career started as a ballboy at the Philadelphia Eagles. It was a job he spent months pursuing at 14 years old. This experience taught Jason a key lesson. He says: “things that seem out of touch, out of reach are not, it just takes a little hustle, a little effort.”
This attitude has stayed with him as he has led multiple finance teams and embarked on everything from redesigning the chart of accounts, owning the month-end close, building financial models from scratch, raising millions in equity, renegotiated debt, to IPOs.
Finance highlights included leading the $400 million sale of Appetize, a B2B SaaS business in the sports industry (Appetize is the software provider for all of the MLB, NFL, NBA, NHL stadiums as well as theme parks such as Six Flags, Disney, and SeaWorld). After this, Jason launched his own fractional CFO business, Point FP&A, providing FP&A to some of the most exciting companies in the sports industry. He has the luxury of turning down clients who are not in the sports world.
In this episode:
The Philadelphia Eagles as a ballboy for 5 years – things that are out of touch are not
Learning accounting and FP&A on the job in my first online retail startup in New York – which eventually became public
Getting hired at sports startup Appetize (B2B SaaS)- combining my passions for sports and finance + getting to exits
The power of rebuilding a financial model as central to my career
Going to market as a sports FP&A fractional CFO at Point The ideal balance and differences between accountancy and FP&A
Secrets to rebuilding the financial model
Being honest on my journey with AI and FP&A
Connect with Jason on LinkedIn
Check out Point at www.pointfpa.com
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48:47
Finance and passion always in fashion for 175-year old company
Evgenia Elezova, Head of Regional Finance, Lindström joins us to talk about FP&A and finance transformation at the 175-year old textile giant. Helsinki-based Lindström is one of Europe’s leading textile service companies employing over 5000 people in Europe and in Asia with turnover of 496€ million in 2022. Elezova herself has transformed the finance function during 14 years, during which time she’s driven M&A initiatives, to leading finance projects. Highlights include a two year development program for business controllers at Lindström, designed to move finance from back office roles to strategic co-pilots for management.
In this episode:
Being responsible for M&A Due diligence and integration
Experience in successful M&A
Business Partnering at Lindstrom
Focusing on future scenarios
HowControl assists strategy at Lindstrom
Our two-year long finance training Lindstrom Finance Business Development Program
Moving from back office in finance to having impact on business
Lindstrom’s approach to budgeting/target setting
Core KPIs in a global textile company
Seeing change in controller work
Coaching finance leaders
Connect with Evgenia at https://www.linkedin.com/in/evgenia-elezova-513ba12/
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49:33
FP&A as Fuel for Innovation – Lessons from Apple, Facebook Google and JFrog
Jarad Backlund is VP of FP&A at JFrog, a DevOps platform streamlining software development and delivery. In this episode Jarad provides frank insights and lessons from over 18 years of experience in FP&A spanning Apple, Google, and Facebook (as well as at bootstrapped startups). From overseeing multi-billion dollar capital projects to leading finance at cutting edge startups, he reveals his secrets to building top quality FP&A teams, bringing strategic insights and creating a builder mentality.
In this episode:
My journey from failing as an architectural major to FANG FP&A
Canned reports vs the ability to create new processes and systems
Facing an “impossible” project at Facebook/Meta
The skill needed to win an interview for FP&A at a FANG company
From Bootstrapped FP&A to billion dollar companies
Raising the cap on Apple Care Products helping it become a $2billion+ business
Clean data and analytics
LLMs contextual awareness and FP&A
Skills and education in the age of AI
Becoming a builder in finance
How VLookUp almost cost me a job
Connect with Jarad Backlund: https://www.linkedin.com/in/jaradbacklund/
FP&A Today is the podcast for Financial Planning and Analysis. The weekly show dives into the challenges and opportunities within the world of FP&A, interviewing FP&A leaders, CFOs and other finance pros in order to give you the freshest insights and takeaways. Each week our top guests provide actionable advice about financial planning and analysis – from career goals to navigating challenges, and powerful Excel tips.
Our weekly show provides unrivalled insights for navigating FP&A.
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