Join Josh Spanier as he goes off the map with the top marketing leaders, pioneers, and provocateurs who are navigating the new frontier of marketing. Launching in early December 2025, Frontier CMO is your essential resource for navigating the next era of marketing. Subscribe now to get notified when the first episode drops.
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Influential’s Chief Growth Officer Kim Iadevaia on building creator connections | Marketing Voices and Perspectives
Kim Iadevaia has been at the forefront of the influencer space for years, helping brands navigate successful partnerships. Now as Chief Growth Officer at Influential, she reveals the secret to building trust, scaling content, and driving real business growth through authentic creator connections. Join us for episode one of Marketing Voices and Perspectives - your own marketing masterclass. If you want to hear from the sharpest minds in marketing about how to stay relevant and consistently see impactful results, this podcast is for you.
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Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers
This week on Modern Marketers, Tombras president Dooley Tombras joins Google’s Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativity, and the partnership with PODS and Google to create an impossible ad campaign using generative AI. Dooley shares a few favorite campaigns from his 20 years at Tombras, how he balances classic marketing metrics with modern approaches, and what the next five years look like for the agency.
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McDonald’s VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers
This week on Modern Marketers, McDonald’s VP of Marketing Elizabeth Campbell joins Google’s Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizabeth shares some of McDonald’s most iconic marketing campaigns and product launches she has worked on over the years, as well as tips for engaging with consumers in a way that feels natural to them and how the brand decides what does and doesn’t need to be tested.
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Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers
This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School of Management, joins Google’s Joshua Spanier and Bethany Poole to talk about Jim’s career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-suite.
There has never been a more exciting - or more demanding - time to be a marketer. The AI era is here, transforming everything and pushing the role of the CMO into a full revolution. With immense pressure to prove value and new tools in our hands, the old playbooks no longer work. Join host Josh Spanier, VP of Marketing at Google, as he goes off the map with the industry's most daring leaders. This isn't about theory, it's about getting into the trenches with the CMOs and pioneers who are navigating this new landscape right now. Together, we'll explore the real-world playbooks they're writing, the challenges they're overcoming, and the opportunities they're seizing. Welcome to the frontier.
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