Locafy Limited (NASDAQ: LCFY): Focus on Location-based Digital Marketing
My guest on the show today is Gavin Burnett, CEO of Locafy (NASDAQ: LCFY). Locafy is a software-as-a-service technology company specializing in local search engine marketing. Founded in 2009, Locafy's mission is to revolutionize the US$700 billion SEO sector.
SEO, also known as Search Engine Optimization, is phrase you have probably heard a million times, and you probably couldn't define exactly what it is. You're not alone. And the main reason being is that it's a sector that is evolving so quickly that it's difficult to keep up. I invited on Gavin today because, since I last interviewed him back in February 2023, the company has had it's own evolution in tackling this both simple and complex problem every company must figure out: how do people find our business on the internet. We discuss this, and:
Locafy's suite of solutions
The company's business strategy
What the competitive landscape looks like
Progress towards profitability; balancing growth vs. focus on profitability, and
their 3-5 year vision for the company
For more information about Locafy, please visit: https://locafy.com/
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