The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of ...
The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketing too narrowly.
In this episode, Seth sits with Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP, to talk about Antonio’s advice to CEOs and CMOs, what marketing is in service to, the consequences of isolating and not integrating marketing, and pitching an idea to Mark Zuckerberg.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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43:53
The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.
In this episode, Seth sits with Calvin Klein CMO Jonathan Bottomley to talk about lessons learned from—and applied outside—luxury; the important distinction between overthinking and overcomplicating, and the way ideas travel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1:00:15
The one with Chime CMO Vineet Mehra about commercial leadership, capital allocation, and a Biggie versus Tupac marketing metaphor.
In this conversation, Seth and Chime CMO Vineet Mehra talked about the CAC (customer acquisition cost) valley of death, explaining unit economic payback, and how a CFO’s willingness to invest money—especially when they don’t understand the consequences of not investing it—can effect growth for good or ill.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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45:13
The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.
In this episode, Seth talks with Frank Cooper, who has been the CMO at Visa, Blackstone, and Buzzfeed about causation, correlation and dispelling the myth that marketing doesn’t drive commercial outcomes.Here's a link to the article mentioned around 3:40: https://www.forbes.com/sites/sethmatlins/2024/12/16/marketing-that-fails-to-consider-the-human-context-is-out-of-context/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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48:49
The one with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer about the c-suite’s lack of understanding of marketing’s complexity.
For this conversation, Seth sits with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer for a wide-ranging conversation about what can either facilitate or get in the way of marketing’s role in value creation, the false narrative that’s been painted of CMO tenure specifically and the CMO generally, and the relentless pace of change—cultural and otherwise—today’s marketers are supposed to keep up with. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
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