Scaling carbon removal through existing supply chains, community-aligned infrastructure, and signing up JPMorgan in the process.
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Barclay Rogers is the founder and CEO of Graphyte, focused on low-cost, permanent carbon removal using biomass burial.
Graphyte converts agricultural waste into dense carbon blocks and stores them underground, targeting sub-$100/ton durable carbon removal with high scalability.
They’re backed by leading climate investors such as Prelude Ventures, Carbon Direct Capital, Breakthrough Energy Ventures, and Overture.
Here’s what we discussed:
Focus on execution, not recognition – Barclay said Graphyte does not chase awards; they focus on building a good business and “the scoreboard takes care of itself.” In his framing, recognition follows disciplined execution, not the other way around.
Use existing systems instead of reinventing everything – Graphyte’s model borrows from agriculture, timber, mining, and landfill engineering rather than trying to invent an entirely new stack from scratch. For CEOs, that is a reminder that practical innovation often comes from recombining proven systems.
Build where supply chains already exist – A key part of the company’s logic is plugging into waste biomass streams that already exist at scale, rather than creating a brand-new supply chain. That lowers cost, complexity, and time to scale.
Community alignment is a strategic advantage – Their approach of turning old quarries into parks or other public-benefit assets is not just goodwill; it helps create local support and makes projects easier to advance. CEOs should hear this as: stakeholder trust can be part of the operating model.
Your unique background can become a moat – Barclay’s mix of engineering and legal experience clearly shaped the company’s design, including permanence and land-use strategy. His point was that category-defining companies often come from founders combining multiple strengths, not just going deep in one lane.
Start with what works now, not only with what sounds futuristic – He made a strong case that many carbon removal solutions delivering today are biomass-based, even if more attention goes to flashier technologies. For CEOs, the broader lesson is to distinguish between what is compelling in theory and what is actually delivering in the market.
Stress management is leadership infrastructure – Barclay’s routine — exercise, cold plunge, family time, meditation, and delaying phone use — reflects a serious view that managing pressure is part of the CEO job. His message was clear: as responsibility grows, personal systems matter more, not less.
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