The ONE Thing

• 525. The Art of Spending Money (And Why Most of Us Get It Wrong) with Morgan Housel

  Morgan Housel is back on the show to talk about his newest book, The Art of Spending Money. You know him from The Psychology of Money and Same As Ever. This time, we dive into what happens after you’ve earned the money—how to actually use it well. Morgan makes the case that money can buy comfort and independence, but not love, health, or meaning. Because it’s easy to measure, many of us fall into chasing money as a proxy for progress and end up stuck in comparison games. His antidote: spend for utility, not status. Think high-end Toyota over entry-level BMW—the value you feel, not the logo others see. We also explore parenting and money. Kids pick up on our financial habits more than our lectures. Modeling empathy, consistency, and healthy values goes further than rules or restrictions. And we connect this back to The ONE Thing: clarity. When you’re clear on what really matters, you can spend money to buy back time, deepen relationships, and build freedom—like Morgan’s “reverse obituary” exercise that helps align spending with what you want your life to stand for. Challenge of the Week: Ask yourself (and your partner): What are we spending money on that doesn’t bring us joy—but we think we’re supposed to enjoy? Pick one and experiment with reducing or replacing it. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to swap status spending for utility spending Why kids learn money values from what we model, not what we say A simple “reverse obituary” exercise to align money with what matters Links & Tools from This Episode: Read The Art of Spending Money by Morgan Housel Read The Psychology of Money by Morgan Housel Read Same As Ever by Morgan Housel Read Die With Zero by Bill Perkins Read 30 Lessons for Living by Karl Pillemer Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 524. How Winners Quit: The 3-Step Strategic Quitting Framework

  In this solo episode, Jay revisits a formative moment from middle school that turned “never quit” into his lifelong badge of honor—and how that same belief later became an Achilles heel. Perseverance helped him finish books, build businesses, and do hard things. But persistence misapplied can steal time from our future selves. Jay unpacks why winners actually quit—on purpose—and how sunk costs, loss aversion, and commitment bias (hello, Concorde fallacy) keep us stuck doing what no longer serves us. He explains why not quitting isn’t automatically about integrity, how to avoid giving up too soon, and how to distinguish “throwing in the towel” from informed, strategic quitting. Jay draws on stories—from Seth Godin’s “winners quit” insight to Stuart Butterfield shutting down a game to create Slack, to Steve Jobs cutting Apple’s 350 products down to four—that illustrate how saying no to good (and average) frees you to say yes to great. Jay also shares a simple, repeatable framework: 1) set “pre-mortem” rules before you start (clear criteria for when you’ll continue or quit—think Everest’s 1 p.m. turnaround), 2) run regular Stop/Stay/Start reviews to reclaim calendar space, and 3) bring in outside perspective (data, your team, or a coach) to neutralize bias. Start small—quit one thing, even a 30-minute weekly time drain—and use the energy you regain to invest in your ONE Thing. Challenge of the Week: Quit one thing today. Choose a commitment you’re keeping for the wrong reasons—habit, expectation, or sunk costs—and bow out gracefully. Send the email, make the call, or hit “unsubscribe.” Use the reclaimed time for your ONE Thing this week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The difference between giving up and strategic quitting A three-step framework to decide what to stop, what to keep, and what to start Real-world examples—from Slack to Apple—of quitting your way to better results Links & Tools from This Episode: Read Quit: The Power of Knowing When to Walk Away by Annie Duke Read The Dip by Seth Godin Listen to Episode 521. Build a Business That Won’t Burn You Out with Chris Ducker Read the Twentypercenter newsletter story on sunk costs and bad movies Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 523. Create Your Village (Even in a “Me” Culture) with Liz Bohannon

  If you’ve ever chased big goals and felt oddly alone while doing it, this one’s for you. Liz Bohannon—founder of Sseko Designs (now part of Noonday Collection) and author of Beginner’s Pluck—makes a compelling case that the connection we crave lives on the far side of our fear of rejection. She shares her RICH framework for social health: Initiative, Rhythms, Communication and Conflict, and Help. It’s simple, not always easy—and it works. From putting one recurring gathering on the calendar to operationalizing connection at work with small rituals and tools, Liz shows how consistent habits compound into real belonging. We also dig into why belonging can’t stop at the nuclear family, how conflict handled well strengthens relationships, and why letting others help you may be the biggest gift you can give. If you’re ready to stop waiting for the “cool table” and start your own, this episode gives you the mindset and moves to build your village right where you are. Challenge of the Week: Pick one rhythm and protect it for 30 days. Choose a weekly walk, a standing coffee, or a monthly mastermind, and make it a recurring event on your calendar today. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How small, consistent rhythms create real belonging Why conflict and repair deepen trust instead of destroying it How asking for help builds stronger communities Links & Tools from This Episode: Learn more at lizbohannon.co Read Beginner’s Pluck by Liz Bohannon Follow Liz on Instagram: @lizbohannon Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 522. From Burnout to Joy: Sarah Reynolds on Health, Family, and Leadership

  What if the path out of overwhelm starts with a glass of water? In this conversation, Sarah Reynolds—co-founder of Empower Home—shares how building one small keystone habit led her to lose 110 pounds and rebuild her energy. She explains how focusing on hydration, then adding practices like intermittent fasting, helped her replace perfectionism with progress and even shift the culture of health on her team. We also explore how she and her husband used The ONE Thing’s goal-setting framework to stay unified in a two-entrepreneur household with three kids. Simple rhythms like a Sunday family huddle and nightly couple time kept them aligned while honoring each other’s core values. Finally, Sarah describes how stepping out of the executive “ivory tower” and back into agent leadership reignited both company growth and her own joy. Her message for leaders: your mission needs you in your joy zone—replacing yourself in the wrong jobs is not abdication, it’s alignment. Challenge of the Week: Have the courage to run after your ONE Thing—especially if it’s your joy zone. Pick one habit or role change that moves you toward it and take the first concrete step this week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How a single keystone habit can catalyze lasting health change Simple family rhythms that keep two entrepreneurs aligned at home Replacing yourself so you can lead from strengths and reclaim joy Links & Tools from This Episode: Listen to the Empire Building Podcast Her Best Life Empire Circle CliftonStrengths The ONE Thing Goal-Setting Retreat Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 521. Build a Business That Won’t Burn You Out with Chris Ducker

  Hustle can help you finish a launch, but it can’t be your lifestyle. In this episode, Jay and Chris dig into what it really means to lead for the long haul: trading glorified exhaustion for intentional sustainability. Chris shares his 2021 brush with burnout—and the hard reset that followed—making the case that energy, not time, is a leader’s most valuable asset. Together, they explore where to start: sleep as a keystone habit, self-care as a leadership strategy, and putting constraints on work (think four-day weeks and planned sabbaticals) so impact—not busyness—wins your calendar. Chris walks Jay through his three-column Stop–Stay–Start audit to eliminate what isn’t working, amplify what is via 1% “micro moves,” and finally add in what’s missing. They also talk about making “hustle” a season with a clear end, why hobbies supercharge productivity and creativity, and how designing a business around your life creates better results at work and at home. If you’ve felt the warning signs of burnout—or you’re simply ready to work smarter for longer—this conversation will help you realign fast. Challenge of the Week: Do the Stop–Stay–Start audit—but only complete the STOP column. Write down everything in your work and life that isn’t working or bringing value right now. Circle three items you’ll stop this week and remove them from your calendar. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why hustle should be a season, not a lifestyle How to run a Stop–Stay–Start audit to make space for what matters Shifting from managing time to managing energy Links & Tools from This Episode: Read The Long-Haul Leader by Chris Ducker Read Virtual Freedom by Chris Ducker Read Flow by Mihaly Csikszentmihalyi Watch: Why Smart People Stay Stuck in ‘Getting Ready’ Mode with Pat Flynn (Ep. 514) Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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