Brooke Shields did it in the ’80s. Sidney Sweeney did it in 2025. We compare the ad playbook then and now—and how American Eagles' “Great Jeans” campaign became a Rorschach test for the American psyche. Hosted on Acast. See acast.com/privacy for more information.
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31:24
The Measurement Wars: Nielsen vs. Everybody
Can anyone topple Nielsen? We break down TV’s biggest (and nerdiest) turf war. For a while in 2021, the longtime ratings king looked vulnerable—inviting challengers like VideoAmp, iSpot, and Comscore to step up. But now, Nielsen is reasserting its dominance. We explore how the measurement landscape is shifting, who’s gaining ground, and why a multi-currency future might be harder than it sounds. Hosted on Acast. See acast.com/privacy for more information.
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The Fall of the Velvet Hammer, the Rise of the Rose
As X pivots to AI and WPP bets on a systems exec, we explore what Linda Yaccarino’s departure and Cindy Rose’s arrival mean for the future of marketing leadership. Hosted on Acast. See acast.com/privacy for more information.
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The War for the Living Room
Can a single deal between streaming frenemies redraw the streaming power map? Roku’s partnership with Amazon could transform connected TV, shaking up rivals like The Trade Desk, Walmart, Google, and LG. It’s a clear win for Amazon—but is Roku gaining scale at the cost of control? Hosted on Acast. See acast.com/privacy for more information.
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What Really Killed The Mill?
Thousands of jobs gone. Decades of prestige, erased. What really killed The Mill? We go inside parent company Technicolor’s mismanagement and hidden debt, and the talent drain behind one of the production and VFX industry’s most shocking implosions. Plus: what it all means for the future of VFX and ad production. Hosted on Acast. See acast.com/privacy for more information.
Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.
Brasil