Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter
#281 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions.Matt and Haley cover:Why CRO isn’t just A/B testing, and how research should guide every optimization effortHow to approach CRO when you don’t have massive website traffic, including scrappy testing methods and toolsThe role of messaging, value props, and social proof in driving higher conversions (and where B2B often lags behind DTC)By the end, you’ll have a clearer picture of how to approach CRO as a system, not just a set of tests.Timestamps(00:00) - – Intro
(02:09) - – Who is Haley Carpenter
(03:09) - – What CRO really means
(06:09) - – Research vs. testing explained
(10:09) - – Where to start CRO on a website
(13:09) - – Testing with limited traffic
(17:09) - – Using data for smarter decisions
(20:09) - – Building a culture of testing
(24:09) - – How to report CRO results
(29:09) - – Scrappy tools: Clarity & Hotjar
(34:54) - – What B2B can learn from DTC
(38:54) - – Why messaging matters more than features
(42:54) - – The power of social proof
(48:54) - – Common blockers to CRO success
(50:54) - – A surprising test result (+7% sales)
(52:54) - – Vanity metrics vs. real business outcomes
(56:54) - – Closing thoughts
Send guest pitches and ideas to
[email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That’s where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5
Brasil