Creative Juice

Selling out shows isn't just about your music - it's about knowing how to get fans in the door!
 
In this episode of Creative Juice, Jack and Circa break down the nuts and bolts of live show advertising in 2026 from campaign structure to content creation and beyond! Learn about the current best practices from our agency and tech tricks that help artists fill venues, from pixel tracking in ticket sales to making your ad campaigns hit with better creative choices!
 
If you're ready to up your tour marketing game and maximize ticket sales, this episode is packed with tactical insights that artists and bands at all levels need!
 
DISCOVER:
Why Control Over Ticketing Data Is Crucial For Your Tours
How To Use Bridge Pages For Better Tracking And Traffic Quality
What Creative Content Drives Fans To Your Shows
Why Event Response Campaigns Still Boost Ticket Sales
How To Maximize Your Warm Audiences For Tour Marketing
How To Track Sales Without Direct Access To Ticketing Platforms
What Makes Live Show Advertising Different From Selling Merch Online
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

If you feel stuck in your music career, asking the right questions can mean the difference between spinning your wheels and making progress...
In this episode of Creative Juice, Jack and Circa hash out their four eternal rules for music marketing that we use when talking about any strategy with ANY artist! Learn about how to clearly identify what you're offering, understand your audience, craft your messaging, and choose the right channels to maximize your reach!
Whether you're launching new music or rekindling a connection with your fans, let these rules be your north star whenever you have questions about your marketing strategy!
DISCOVER:
Why Identifying What You're Really Offering Is The Key First Step
How To Accurately Pinpoint Your Audience And Know WHO You're Talking To
What To Consider When Crafting The Right Message For Different Fan Segments
How To Choose Which Channels To Communicate On Based On Your Band's Stage
Why Artists Often Ignore Their Own Strengths And How To Capitalize On Your Existing Assets
How To Avoid Getting Overwhelmed With Platform Options And Stay Focused
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Stuck on the social media hamster wheel and wondering how to make your content pop as an artist? You're not alone.
 
In this episode of Creative Juice, Jack and Circa dive into building a systematic approach to level up your social media content. Learn about how to analyze successful content, score your own posts, and create a feedback loop that continuously improves your social media presence.
 
If you're ready to stop throwing spaghetti at the wall with your content and start understanding what makes it stick, this episode is for you!
 
DISCOVER:
How to Identify Successful Creators' Techniques That Align With Your Style
Why You Should Create a Scoring System for Assessing Your Social Media Posts
What Signals From Your Audience Can Teach You About Content Creation
How to Balance Qualitative Feedback With Quantitative Metrics
Why Inspiration Must Be Tailored, Not Generic
How to Use Fan Feedback to Refine Your Content Approach
How to Avoid Making Cringe Content by Knowing Your Preferences
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful?
 
In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street Entertainment and former president of Outerloop Group. With years of experience under his belt, Mike shares his journey from DIY hardcore roots to managing major acts like Ice Nine Kills, TX2, Solence, Charlotte Sands, Scene Queen, Bailey Spinnn, and As December Falls! Learn about the dynamics between artists and managers, the importance of authenticity, and how Mike's unique journey in the music business shapes his approach to building music careers.
 
Whether you're an artist looking to grow your career or a manager aiming to refine your approach, this conversation and Mike's insight and advice will help you navigate the industry landscape!
 
DISCOVER:
How To Identify And Prioritize Revenue Streams For Artists
Why Artist Authenticity And Perseverance Are Key To Success
What Makes a Manager-Artist Relationship Thrive
How To Strategically Plan A Release With Tours, Merch Drops, And Content
Why Embracing AI And New Tools Can Benefit Your Music Career
How To Sustain Motivation And Avoid Burnout In A Fast-paced Industry
What Steps Are Vital In Developing An Artist's Career Trajectory
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
10th Street Entertainment
Follow Mike Mowery on Instagram
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan?
 
In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that's got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an "industry psyop," and dive into whether this strategy is as new or as noteworthy as it seems!
 
Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you're presenting your art to the world!
 
DISCOVER:
Why Marketing Your Music Can Feel Like A Psyop
How The Band Geese Got Into The Spotlight
What Chaotic Good Did To Engineer A Buzzworthy Campaign
How This Approach Ties Into The History Of Music Marketing
What Influencers And UGC Have To Do With Music Virality
Why It's Crucial To Understand The Nuts And Bolts Of Marketing Today
How To Avoid Getting Sucked Into Gimmicks That Won't Last
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!