Creative Juice

For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful?
 
In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street Entertainment and former president of Outerloop Group. With years of experience under his belt, Mike shares his journey from DIY hardcore roots to managing major acts like Ice Nine Kills, TX2, Solence, Charlotte Sands, Scene Queen, Bailey Spinnn, and As December Falls! Learn about the dynamics between artists and managers, the importance of authenticity, and how Mike's unique journey in the music business shapes his approach to building music careers.
 
Whether you're an artist looking to grow your career or a manager aiming to refine your approach, this conversation and Mike's insight and advice will help you navigate the industry landscape!
 
DISCOVER:
How To Identify And Prioritize Revenue Streams For Artists
Why Artist Authenticity And Perseverance Are Key To Success
What Makes a Manager-Artist Relationship Thrive
How To Strategically Plan A Release With Tours, Merch Drops, And Content
Why Embracing AI And New Tools Can Benefit Your Music Career
How To Sustain Motivation And Avoid Burnout In A Fast-paced Industry
What Steps Are Vital In Developing An Artist's Career Trajectory
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
10th Street Entertainment
Follow Mike Mowery on Instagram
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan?
 
In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that's got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an "industry psyop," and dive into whether this strategy is as new or as noteworthy as it seems!
 
Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you're presenting your art to the world!
 
DISCOVER:
Why Marketing Your Music Can Feel Like A Psyop
How The Band Geese Got Into The Spotlight
What Chaotic Good Did To Engineer A Buzzworthy Campaign
How This Approach Ties Into The History Of Music Marketing
What Influencers And UGC Have To Do With Music Virality
Why It's Crucial To Understand The Nuts And Bolts Of Marketing Today
How To Avoid Getting Sucked Into Gimmicks That Won't Last
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available...
 
In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies.
 
If you're unsure about where to build your fanbase online, you won't want to miss this episode's breakdown of the social media landscape!
 
DISCOVER:
Why Short Form Video Content Is Essential Across Platforms
How To Figure Out Which Platforms Align With What You Enjoy
Why You Should Consider Where Similar Artists Are Succeeding
What The Benefits Are Of Choosing A Platform You Actually Like
How Experimenting And Using Social Media As A User Can Guide Your Decisions
When To Go Deeper Than Just The Mainstream Social Platforms
What To Avoid When Choosing A Platform Just Because It's Popular
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

When your music marketing systems start falling apart, how do you come up with a game plan?
 
In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about identifying points of failure in your music marketing strategy, tweaking your process to better fit your life and career, and the importance of being prepared for changes!
 
If you've ever felt like your marketing efforts hit a roadblock right when you need them most, this episode is packed with insights to keep your momentum going even when life throws you curveballs!
 
DISCOVER:
Why Being Underprepared Will Derail Your Music Marketing Systems
How to Identify and Fix Points of Failure in Your Content Strategy
What It Means to Build Resilience in Your Marketing Systems
How to Adjust Your Plans for Unexpected Life Changes
Why There's No "One-Size-Fits-All" Solution in Music Marketing
How Honest Reflection on Your Priorities Drives Success
What Your Beliefs About Burnout Teach You About Sustainability
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Are artists just traveling t-shirt salesmen? Let's actually unpack that concept...
 
In this episode of Creative Juice, Jack and Circa discuss monetization in the music industry and what business artists are really in! Learn about the core of your music career by examining if you're truly in the business of creating music or something else entirely and understand how different artist business types have different focuses!
 
If you're trying to understand where your efforts should be going for maximum impact and profitability, this episode is your go-to guide!
 
DISCOVER:
Why Your Music Isn't Just The Product And What Actually Might Be
How Understanding Your Business Type Can Lead To Better Decisions
What Separates Successful Artists From The Struggling With Business Focus
Why Focusing On What Already Works Can Catapult Your Career Forward
What Questions You Should Be Asking To Define Your Artist Business
How To Avoid The Trap Of Outdated Music Industry Gatekeeping
Why Recognizing Your Business Type Changes Your Approach Entirely
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!