Amazon Seller School, How to Sell on Amazon

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈

Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/

Let’s break down what this means for operators.

Amazon may launch a marketplace where media sites can sell their content to AI companies
https://techcrunch.com/2026/02/10/amazon-may-launch-a-marketplace-where-media-sites-can-sell-their-content-to-ai-companies/

E-commerce Operator Tests an AI Agent as a Chief of Staff
https://www.linkedin.com/feed/update/urn:li:activity:7424996817148248064/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7424996817148248064%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

Top Amazon Third-Party Sellers – February 2026
https://www.ecomcrew.com/top-amazon-third-party-sellers-february-2026/

Amazon Ad Revenue Tops $68 Billion as Full Funnel Strategy Expands
https://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/

We will dissect how AI is reshaping labor, discovery, and media economics, and why Amazon’s ad engine may matter more to your future than retail ever did.

Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever. 
This isn’t theory — it’s how traffic, ads, and competition are being restructured right now.

Full News: https://amazonseller.school/ai-native-amazon-fees-fast-delivery-and-return-badges-reshaping-2026-seller-profitability/

How Brands Manipulate ChatGPT to Dominate AI Search Results
https://ppc.land/how-brands-manipulate-chatgpt-to-dominate-ai-search-results/

Amazon Ads Opens a Beta Test for Its New MCP Server
https://www.adexchanger.com/marketers/amazon-ads-opens-a-beta-test-for-its-new-mcp-server/

Chinese Seller Tax Pressure May Push More Off-Amazon Expansion
https://www.linkedin.com/feed/update/urn:li:activity:7422315084645064704/

The Top-Clicked Product in Amazon Search Drives ~18–19% of Sales
https://www.linkedin.com/posts/scott-needham-a8b39813_the-top-clicked-product-in-any-amazon-search-activity-7419592957869142016--OLP/

We’ll break down what this means for AI visibility, ad structure, and why winning the click is becoming the real battleground before conversion even starts.

Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore.

Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/

I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover:

→ TikTok Shop’s in-house logistics push and what it really means for 3PLs and your ops
→ How the latest TikTok Shop clarification changes fulfillment options for sellers
→ ChatGPT ads launching at “prime time TV” prices and where AI traffic actually makes sense
→ Why Amazon leads AI commerce traffic—and how its own AI blocks could help or quietly box sellers in
→ The $35 price point that unlocks more Amazon conversions
→ How to use Spring Sales Events to turn seasonal traffic into durable revenue, not one-off spikes

I’ll connect the dots between logistics control, AI discovery, pricing psychology, and why Amazon’s fulfillment advantage is quietly becoming cross‑platform insurance.

Links to topics we’ll cover:
TikTok Shop Mandates In-House Logistics, Shaking Up 3PL and Seller Operations
https://ppc.land/tiktok-shop-forces-sellers-into-logistics-ultimatum-that-could-destroy-3pl-businesses/

TikTok Shop Logistics Update Clarifies Fulfillment Options for Sellers
https://www.linkedin.com/feed/update/urn:li:activity:7420201029004226560/

ChatGPT Ads Launch at Premium Prices
https://www.thekeyword.co/news/openai-sets-early-chatgpt-ad-pricing-at-about-60-cpm

Amazon Leads AI Commerce Traffic, But Its Own AI Blocks Could Backfire
https://www.linkedin.com/feed/update/urn:li:activity:7421846979518820352/

The $35 Price Point That Can Unlock More Amazon Conversions
https://www.linkedin.com/feed/update/urn:li:activity:7419417890304577536/

Spring Sales Events Playbook: How Sellers Can Turn Seasonal Traffic Into Revenue
https://sellercentral.amazon.com/seller-forums/discussions/t/77a1de6f-31c2-4368-b2b6-7ced7ddd9d88

Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026. 

If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next.

Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/

Here's what were covering today:

Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Ever
https://www.marketplacepulse.com/articles/amazon-seller-registrations-hit-decade-low-in-2025?utm_source=substack&utm_medium=email

U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impact
https://cirpamazon.substack.com/p/us-amazon-prime-membership-keeps?utm_source=post-email-title&publication_id=1011181&post_id=185116195&utm_campaign=email-post-title&isFreemail=true&r=pi2v&triedRedirect=true&utm_medium=email

Google Unveils AI Shopping Protocol That Could Reshape Product Discovery
https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/?utm_source=substack&utm_medium=email

Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Begin
https://www.reuters.com/business/retail-consumer/amazon-pushes-suppliers-cuts-ahead-supreme-court-tariff-ruling-ft-reports-2026-01-13/?utm_source=substack&utm_medium=email

Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Ticking
https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2026/1/1768832692.html

Stop Treating Agentic AI Like a Helper — Give It the Job
https://www.adweek.com/sponsored/stop-treating-agentic-ai-like-an-assistant/

We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters. 

Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/

I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up.

Let’s dig in live at 12PM Eastern.

Interactive Video Ads Outperform Standard Formats Across the Funnel
https://www.beet.tv/2026/01/interactive-video-ads-outperform-standard-formats-across-the-funnel-amazons-maggie-zhang.html

Walmart Is Rapidly Closing the Online Sales Gap With Amazon
https://www.pymnts.com/walmart/2026/walmarts-closing-the-amazon-online-sales-gap/

Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mix
https://www.ecommercebytes.com/2026/01/14/amazon-removes-safeguard-for-sellers-of-high-value-items/

Drive More Valentine’s Day Sales With These Tips
https://sellercentral.amazon.com/seller-forums/discussions/t/6926fe7b-ef70-45db-9e8e-8a00d19208e6

We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.