Amazon Seller School, How to Sell on Amazon

• Amazon News: Prime Day Slump, Ad Taxes, Refund Shifts & Fees

  Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins shrink. Full News: https://amazonseller.school/amazon-news-prime-day-disappoints-ad-taxes-rise-returns-tighten-q4-challenges-ahead/ Join me today as we cut through the noise and focus on what actually hits your bottom line.  Amazon Sellers, October’s Prime Day fell flat. Shoppers bought basics, not splurges—signaling Q4 demand will be harder to capture. Washington State just expanded taxes on digital ads and tech services. This adds costs for campaigns, development, and staffing, with lawsuits already underway. Amazon’s new “Add to Delivery” feature lets shoppers bundle items into existing orders. That means bigger baskets for Prime-eligible products. Critics say Amazon has gone “past its prime.” Sellers face higher fees, mandatory programs, and search results cluttered with ads—while Amazon keeps more of every dollar. And sellers now get more control with partial refunds on FBA returns. This change cuts return costs and gives sellers more flexibility across six major markets. Here’s what we’ll cover today: Amazon’s October Prime Day Underwhelms Shoppers, Signaling Caution For Holiday 2025 https://bitcoinethereumnews.com/finance/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/ Washington to Tax Digital Ads and Tech Services https://www.avalara.com/blog/en/north-america/2025/07/washington-digital-ad-tech-tax.html Washington’s Digital Advertising Tax – An Assault on Innovation https://www.washingtonpolicy.org/publications/detail/washingtons-digital-advertising-tax-an-assault-on-innovation Amazon Now Lets Prime Members Add Items to Completed Orders https://www.theverge.com/news/790703/amazon-prime-add-to-deliver-mobile-app-online-store Way past its prime: how did Amazon get so rubbish? https://www.theguardian.com/technology/2025/oct/05/way-past-its-prime-how-did-amazon-get-so-rubbish Manage FBA Returns with Partial Refunds https://sellercentral.amazon.com/seller-forums/discussions/t/5935f007-115c-47f2-8ea9-49d8d8c441c4

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• Amazon News: AI Wars, Etsy Checkout, China’s Lead & $5 Groceries

  Amazon Sellers — the battlefield just shifted again. Full News: https://amazonseller.school/amazon-news-ai-shakeups-payout-controversy-holiday-sales-wars/ AI isn’t just talking about your products, it’s now selling them. Walmart, Etsy, and Shopify are catching a wave of AI-driven traffic while Amazon tightens its walls with Rufus. Meanwhile, China-based sellers now make up more than half of Amazon’s seller base, and Amazon itself is pushing a new grocery brand where almost everything is under $5. That’s not all—ChatGPT’s new instant checkout is already moving stock for Etsy and soon Shopify. Deals, traffic, and competition are changing fast, and sellers need to keep pace. Join me as we break it all down. News We’ll Cover: ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents https://www.modernretail.co/technology/chatgpt-is-now-20-of-walmarts-referral-traffic-while-amazon-wards-off-ai-shopping-agents/ AI Effect: Etsy Pops 16% as OpenAI Launches ChatGPT Instant Checkout https://www.cnbc.com/2025/09/29/chatgpt-instant-checkout-etsy-shopify.html ChatGPT Checkout Isn’t for Every Purchase https://www.linkedin.com/posts/juozas_chatgpt-checkout-is-for-boring-and-expensive-activity-7379504585335459840-DcDu/ China Reaches Global Majority on Amazon https://www.marketplacepulse.com/articles/china-reaches-global-majority-on-amazon Amazon Debuts New Grocery Brand With Nearly Everything Under $5 https://www.fastcompany.com/91414414/amazon-debuts-new-grocery-brand-with-nearly-everything-under-5

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• Amazon News: Accelerate Takeaways, FTC Fallout & Walmart Mess

  Amazon Sellers  — this week’s headlines are packed with platform shifts, regulatory pressure, and rising competition. From Amazon’s Accelerate 2025 announcements to Alibaba courting brands, the landscape is moving fast. Full News: https://amazonseller.school/amazon-news-ftc-settlement-ai-seller-tools-new-fees-walmart-counterfeits/ I’ll break it down today so you know what matters before Q4 heats up. 🎯📦 Amazon’s Accelerate pitch was loaded with AI demos, but the biggest cheer came when they killed commingling. For sellers, that means less liability, fewer counterfeits, and $600M in potential savings. There’s also a new FBA Business fee discount. Multi-unit orders now bring better margins if you apply volume pricing. Meanwhile, Amazon just agreed to a $2.5B FTC settlement. Prime’s “hard to cancel” tactics are being scrapped, and sellers should take note: regulatory pressure is ramping up. Alibaba is luring Amazon brands with cheaper fees and shipping. Europe and LATAM are in their sights, and that could tempt sellers looking beyond Amazon. And Walmart’s marketplace growth is under fire. A CNBC report shows fake storefronts, stolen IDs, and counterfeit goods are slipping through—something Amazon sellers can use to highlight compliance as a competitive edge. Here’s what we’re covering today: Takeaways from Amazon’s pitch at its annual conference for third-party sellers https://www.modernretail.co/operations/what-amazon-pitched-at-its-annual-conference-for-third-party-sellers/ Amazon Introduces FBA Multi-Unit Fee Discount for Business Orders https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazon-fba-amazonfba-activity-7377090701043429376-WQVu/ Amazon to pay $2.5B in FTC settlement over ‘deceptive’ Prime tactics https://techcrunch.com/2025/09/25/amazon-to-pay-2-5b-in-ftc-settlement-over-deceptive-prime-tactics/ How Alibaba (BABA) Is Trying to Win Over Well-Known Amazon Sellers https://www.msn.com/en-us/money/topstocks/how-alibaba-baba-is-trying-to-win-over-well-known-amazon-sellers/ar-AA1N53Sv Walmart Marketplace Growth Tied to Lax Vetting, Counterfeits, and Stolen Seller Identities https://www.cnbc.com/2025/09/19/walmart-marketplace-fakes-scams-investigation.html Sharp, direct, and focused on seller impact—not headlines that don’t matter.

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• Amazon News: Agentic AI, End of Commingling & Netflix Ads

  Amazon Sellers, this week’s updates are reshaping how we sell, advertise, and fulfill. From Amazon’s push into agentic AI to the long-awaited death of commingling, the landscape is shifting fast. Add in a Netflix ad partnership and FBA powering Walmart orders, and you’ve got a recipe for disruption. Full News: https://amazonseller.school/amazon-news-ai-tools-no-more-commingling-netflix-ads-holiday-prep/ Join me today for the details and strategies that matter. The age of agentic AI is here. Amazon’s new Bedrock-powered assistant goes beyond automation—taking on pricing, ads, and even account health. Commingling is finally dead. Your inventory stays yours, counterfeit risk drops, and sellers save an estimated $600M in relabeling. Then there’s Netflix teaming with Amazon Ads. Programmatic access to Netflix inventory could be your new storytelling channel. And Amazon’s Multi-Channel Fulfillment just leveled up. Now it covers Walmart, Shopify, and SHEIN—one inventory pool fueling multiple sales channels. Here’s what we’re covering live today: AI Takes the Helm: Agentic AI Transforms the Amazon Seller Experience https://markets.financialcontent.com/wral/article/marketminute-2025-9-18-ai-takes-the-helm-agentic-ai-transforms-the-amazon-seller-experience

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• Amazon News: Deals Surge, AI Traffic Grows & Virtual Multipacks

  Amazon sellers 🚨 — the platform is shifting fast. Deals are outperforming coupons, AI is sending more traffic than ever, and new product discovery tools are redefining how customers shop. Full News: https://amazonseller.school/amazon-news-deals-beat-coupons-virtual-multipacks-launch-and-usps-shake-up/ I'm diving into this week's most critical updates so you're not left behind in Q4 prep. Tune in — we'll break it down together, data and all. Amazon Shoppers Like Deals Better Than Coupons https://www.newsbreak.com/coupons-in-the-news-2337435/4222970197595-it-s-official-amazon-shoppers-like-deals-better-than-coupons Gen AI drives a 4,700% surge in traffic to shopping sites in the US: Adobe https://www.retailbrew.com/stories/2025/08/25/gen-ai-drives-a-4-700-surge-in-traffic-to-shopping-sites-in-the-us-adobe Amazon Rolls Out Virtual Multipacks. How Will Your Business Adapt? https://myamazonguy.com/news/amazon-rolls-out-virtual-multipacks/ Introducing Amazon Lens Live: Instant scanning, real-time product matches, and insights from Amazon’s AI Shopping Assistant https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus

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