Amazon Seller School, How to Sell on Amazon

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters. 

Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/

I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up.

Let’s dig in live at 12PM Eastern.

Interactive Video Ads Outperform Standard Formats Across the Funnel
https://www.beet.tv/2026/01/interactive-video-ads-outperform-standard-formats-across-the-funnel-amazons-maggie-zhang.html

Walmart Is Rapidly Closing the Online Sales Gap With Amazon
https://www.pymnts.com/walmart/2026/walmarts-closing-the-amazon-online-sales-gap/

Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mix
https://www.ecommercebytes.com/2026/01/14/amazon-removes-safeguard-for-sellers-of-high-value-items/

Drive More Valentine’s Day Sales With These Tips
https://sellercentral.amazon.com/seller-forums/discussions/t/6926fe7b-ef70-45db-9e8e-8a00d19208e6

We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.

Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year. 

Full News: https://amazonseller.school/amazon-news-ai-backlash-fba-visibility-issues-big-tariff-shifts-hitting-sellers/

Let’s break it all down.

Amazon’s “Buy For Me” AI Sparks Backlash as Small Businesses Say Listings Are Being Hijacked
https://www.valueaddedresource.net/amazon-buy-for-me-small-business-backlash/

Amazon’s Agentic Commerce Crossroads: Block the Bots or Partner With Them?
https://www.techbuzz.ai/articles/amazon-s-agent-dilemma-block-ai-bots-or-join-them

TikTok Shop Surges to Nearly 20% of All Social Commerce in 2025
https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/

Chinese Online Retailers Warn New Tax Rules Could Be Devastating
https://www.rswebsols.com/news/chinese-online-retailers-claim-new-tax-will-be-devastating/

The Vine Pricing Strategy Most Sellers Overlook
https://www.linkedin.com/feed/update/urn:li:activity:7414324193506504704/

We’ll dig into how AI hijacking risks affect your brand, why bot-driven shopping is reshaping traffic, how TikTok is stealing the discovery funnel, how China’s tax overhaul could level the field, and the Vine strategy that can make or break your next product launch.

Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦

Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/

AI Images for Amazon Sellers: Boost Clicks and Conversions
https://amazonseller.school/ai-images-for-amazon-sellers-boost-clicks-and-conversions/

A Decade of E-Commerce Volatility Ends
https://www.marketplacepulse.com/articles/a-decade-of-e-commerce-volatility-ends

The Importance of Fast Shipping on Amazon
https://www.linkedin.com/posts/isaac-gross-289818ba_the-importance-of-fast-shipping-on-amazon-activity-7406381522615742464-0OFN/

Household Debt Hits Record $18.6T as Delinquencies Remain Elevated
https://thehill.com/business/5592278-household-debt-high-record-delinquencies/

We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant. 

Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/

Amazon introduces reserve share of voice for branded search

https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/

Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War

https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/

Chinese Sellers Are Abandoning Mainland Registration

https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration

Amazon to End FBA Commingling: What You Need to Know

https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/

We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4.

Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/

Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3%
https://www.retailtouchpoints.com/features/industry-insights/cyber-week-recap-online-sales-climb-5-in-store-shopper-visits-increase-3

Tech Giants Build Synthetic Amazon, Gmail for AI Training
https://www.webpronews.com/tech-giants-build-synthetic-amazon-gmail-for-ai-training/

Lawmakers Urge Amazon and FTC for Clearer Product Origin Labeling
https://thefederalnewswire.com/stories/676497983-lawmakers-urge-amazon-and-ftc-for-clearer-product-origin-labeling

Amazon 2026 FBA Fees: What Sellers Need to Know
https://sellerengine.com/amazon-2026-fba-fees/

We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.