Amazon Seller School, How to Sell on Amazon

Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦 Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/ AI Images for Amazon Sellers: Boost Clicks and Conversions https://amazonseller.school/ai-images-for-amazon-sellers-boost-clicks-and-conversions/ A Decade of E-Commerce Volatility Ends https://www.marketplacepulse.com/articles/a-decade-of-e-commerce-volatility-ends The Importance of Fast Shipping on Amazon https://www.linkedin.com/posts/isaac-gross-289818ba_the-importance-of-fast-shipping-on-amazon-activity-7406381522615742464-0OFN/ Household Debt Hits Record $18.6T as Delinquencies Remain Elevated https://thehill.com/business/5592278-household-debt-high-record-delinquencies/ We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant.  Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/ Amazon introduces reserve share of voice for branded search https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/ Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/ Chinese Sellers Are Abandoning Mainland Registration https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration Amazon to End FBA Commingling: What You Need to Know https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/ We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4. Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/ Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3% https://www.retailtouchpoints.com/features/industry-insights/cyber-week-recap-online-sales-climb-5-in-store-shopper-visits-increase-3 Tech Giants Build Synthetic Amazon, Gmail for AI Training https://www.webpronews.com/tech-giants-build-synthetic-amazon-gmail-for-ai-training/ Lawmakers Urge Amazon and FTC for Clearer Product Origin Labeling https://thefederalnewswire.com/stories/676497983-lawmakers-urge-amazon-and-ftc-for-clearer-product-origin-labeling Amazon 2026 FBA Fees: What Sellers Need to Know https://sellerengine.com/amazon-2026-fba-fees/ We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.

Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes coming in 2026, and TikTok Shop’s explosive rise, every headline signals tightening competition and shifting buyer behavior.  Full News: https://amazonseller.school/amazon-news-ai-ads-shake-up-new-fees-tiktok-threats-q4-seller-wins/ Let’s break it all down. Amazon Tests Allowing Multiple Child Variations to Rank on Page One https://www.linkedin.com/posts/h10bradley_is-amazon-allowing-multiple-child-items-to-activity-7397199339317739521-BQ-g/ Amazon Introduces AI-Powered Prompts for Sponsored Products & Sponsored Brands https://www.linkedin.com/posts/mansournorouzi_sponsored-products-sponsored-brands-prompts-ugcPost-7396966285701652482-6Mlq/ 2026 US Referral and FBA Fee Changes: What Sellers Need to Know https://sellercentral.amazon.com/help/hub/reference/G201411300?locale=en-US TikTok Shop Becomes One of the Fastest-Growing Brands in the US https://www.businessinsider.com/tiktok-shop-one-of-the-fastest-growing-brands-this-year-2025-11 We’ll dig into how these shifts affect ranking, ad performance, profitability, and cross-platform competition—and what smart sellers should adjust before these changes reshape Q4 and the start of 2026.

Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just got more complicated—and a lot more interesting.  Full News: https://amazonseller.school/amazon-news-ai-battles-faster-prime-shipping-costly-returns-rip-virtual-bundles/ Let’s dig in. AI isn’t just changing e-commerce—it’s taking Amazon to court. Amazon’s lawsuit against Perplexity reveals a growing war between platforms and AI browsers that bypass ads and traditional storefronts. Sellers should be watching closely—these tools could reshape how customers find and buy products online. https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Data transparency just went global. Starting this quarter, Amazon will begin sharing revenue and identity data for all China-based sellers directly with the Chinese tax bureau. It’s a move that signals rising scrutiny on international sellers—and a future where no marketplace operates outside regulatory reach. https://www.chinadaily.com.cn/a/202510/16/WS68f0999ea310f735438b55e8.html Developers are getting a new bill—and sellers might feel it next. Amazon’s updated SP-API fee structure means tool providers could soon pass rising costs to users. If your business relies on data dashboards, automation, or campaign optimizers, expect subscription prices to climb in 2026. https://developer.amazonservices.com/spp-announcement Convenience always costs someone—and now it’s sellers. With Amazon Doorstep Returns, customers can ship items back from their own homes, making returns frictionless—but at the expense of seller margins. Return fraud, restocking costs, and free shipping expectations are becoming the new battlefield for profitability. https://myamazonguy.com/news/amazon-doorstep-returns/ We’ll break down what these changes mean for sellers who want to stay competitive without getting crushed by new rules, rising costs, and AI-driven chaos.