Amazon Seller School, How to Sell on Amazon

Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ago, that data gap is already costing you.

This week covers Amazon's full logistics infrastructure opening to businesses of all sizes and what that means for FBA economics, the new Auto Buy feature and how it could reshape your pricing strategy, expanding price history transparency putting pressure on inconsistent pricing, the 1P unit share shift squeezing third-party sellers, Amazon's $70 billion ad revenue milestone and what rising ad competition means for margins, the AI audio Q&A feature now live on product pages, a legal update on Amazon liability in electronics cases, TikTok Shop's projected path to 10% retail market share, and practical tips on low-inventory fees, DD plus 7 payout changes, and review shadowbanning.

If you sell on Amazon and you are not watching these structural shifts in fulfillment, advertising, and AI-driven discovery, you are making decisions with incomplete information. Subscribe so you never miss a week.

Read the full news breakdown: https://amazonseller.school/rufus-ai-surges-amazon-supply-chain-services-launch-auto-buy-and-tiktok-shops-10-market-share-target/

Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate operational changes you need to make and cover Amazon's delay of SP API fees, the 20% surge in container shipping rates hitting $2,279 per 40-footer, and new AI shopping prompt billing that could impact your PPC costs. Plus, we analyze Amazon's test of Prime shipping on external websites without login requirements and what it means for your off-Amazon sales channels.

Get actionable insights on the latest policy changes, rising logistics costs, and platform shifts affecting your Amazon business. Read the full news breakdown: https://amazonseller.school/fba-fee-hikes-ai-prompts-now-billable-and-commingling-officially-dead/

Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations: Amazon's new 1-hour delivery challenge to Walmart, potential two-thirds cut in USPS shipping volume, and new multi-box shipping label features.

We'll break down the new returns dashboard insights Amazon just rolled out, why UPS is reducing Amazon deliveries, and what a system-wide FBA outage revealed about platform dependencies. Plus tactical wins: how one seller jumped from 9th to 3rd in ChatGPT product rankings and proven strategies for breaking Amazon support ticket loops.

Read the full news breakdown: [BLOG_LINK]

Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could disrupt your cashflow, why Amazon's new Creative Agent AI tool might change your ad game, and what the USPS contract breakdown means for your shipping costs. Plus, the Big Spring Sale opportunity to clear excess inventory, website outages from AI problems, and advanced scaling strategies using pod structures. This week's news directly impacts your Q2 planning and operational decisions.

Whether you're managing inventory timing for the moved Prime Day or preparing for payment schedule changes, these stories affect your bottom line. Get the seller-focused analysis you need to stay ahead of platform shifts.

Read the full news breakdown: [BLOG_LINK]

Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊

Today is about who protects their listings, who defends margin, and who gets left behind.

Full News: https://amazonseller.school/the-power-gap-is-widening-tiktok-speeds-up-support-ai-rewrites-amazon/

Foreign Language Contribution Blocks Brand Updates in Amazon Catalog
https://lab.onlinesellersolutions.com/p/case-010-matching-errors-can-also

Sellers Raise Concerns Over Return Fraud Targeting Third-Party Merchants
https://x.com/gotrice2024/status/2022965937993863398

Top 1.6% of Sellers Now Drive 50% of Amazon U.S. 3P GMV
https://www.marketplacepulse.com/articles/top-16-of-sellers-drive-50-of-amazons-3p-gmv

Amazon Launches Review Listing Changes Dashboard for Brand Edits
https://sellercentral.amazon.com/seller-forums/discussions/t/69cc20fd-825d-447f-a58d-bce282519770

We will break down what these signals mean for catalog control, margin protection, and why operational discipline is now the real moat in a marketplace that rewards the top tier and quietly squeezes the rest.