Hiring Nowadays

In this conversation, Daniela interviews Laura Ferraz, a marketing manager from Brazil, about her expertise in content marketing. They discuss the differences between working with Brazilian and American clients, the importance of creating effective content, and the value of understanding your audience. Laura emphasizes the need to provide value to your audience and build relationships through content. She also explains the concept of a marketing funnel and how it can be used to guide customers through the buying process. In this conversation, Laura shares insights on how startups with budget constraints can be more cost-effective and efficient with their content marketing efforts. She emphasizes the importance of creating awareness content and building relationships on social media before moving to the consideration and buying stages. Laura advises founders to be the ambassador of their brand, express themselves, and engage with their audience. She also highlights the value of giving first, being other-oriented, and staying true to your brand's voice. Laura encourages founders to build a community and differentiate themselves from others in order to be successful in marketing.

John DiLoreto shares his career journey from finance to technology startups and his current venture, Penguin AI. He discusses the challenges of building and scaling a startup, the importance of networking and listening to customers, and the role of AI in sales. He emphasizes the value of genuine curiosity, active listening, and problem-solving in sales. DiLoreto also highlights the impact of AI in automating administrative tasks and improving efficiency in sales processes. He shares his approach to building a brand and the importance of hiring individuals who share the company's values and mission.

In this conversation, Maria Angelica shares her expertise in marketing and sales for startups. She emphasizes the importance of aligning marketing and sales efforts to achieve business goals. Maria Angelica advises startups to focus on their unique value proposition and choose the right channels to reach their target audience. She also highlights the significance of tracking metrics, such as conversion rates, to measure the effectiveness of marketing strategies. Additionally, Maria Angelica discusses the challenges of implementing marketing strategies and emphasizes the need for patience and consistency. Overall, the conversation provides practical tips and insights for startups looking to improve their marketing and sales efforts.

In this episode, Natali Gonzalez, a UI/UX designer from Ecuador, shares her experience working remotely and navigating the challenges of the design field. She discusses her journey in the design industry, working with international companies, and balancing work with motherhood. Natali emphasizes the importance of cultural sensitivity and communication in remote collaborations. She offers advice to Latin designers considering opportunities with international companies and encourages them to overcome their fears and embrace new experiences. Natali also shares how her love for books and comics influences her design thinking and creativity. Overall, she highlights the advantages of remote work and encourages designers to believe in themselves and their abilities.