The FMCG Guys

Watch the visit to Matt's Private Collection here: https://www.youtube.com/watch?v=PWxOrGQlp4I  
Matthew Lee is the Founder of Retail Media Leader SMG, the operator of some high-profile Media Networks like Boos, ASDA, Deliveroo or WHSmith. He's also a Guinness Record Rolling Stones collector and one of the most well regarded, as well as colourful, personalities in our industry. He welcomed us in his private collection, where we wondered at all the memorabilia and spoke about his career and Retail Media as a whole.
Tune in to hear about:
How he became obsessed with the Rolling Stones and the connection with Retail Media
Pioneering targeted coupons and brand-funded promotions using shopper data
Going entrepreneurial and the Toblerone idea that catapulted his business
Scaling the business and going all-in with Retail Media and Digital, to growing the business to 500+ employees and working with some of the top names in British Grocery and beyond

Watch on YouTube: https://youtu.be/S7WBXNRaBJc
Stacia Carr is the Chief Technology and Product Officer at second-hand Luxury Online Retailer Vestiaire Collective. As someone who grew up personally and professionally in the Bay Area, she brings a different energy to European business, probably pairing the best of both worlds, both from a technical and cultural perspective.
We sat down with her at the inaugural Shoptalk Luxe in Abu Dhabi to learn about:
How she brings together business and tech
Building a luxury online second-hand marketplace
Her prior experience in the Bay Area and then in Europe at the likes of SoundCloud and Zalando
The vision for Vestiaire Collective's website and consumer experience
How they are implementing new tech like AI while enhancing the customer experience
 
More 
Watch an extract of the episode: https://youtu.be/MowqKogzHW4
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Marielle Lopez is the GM of Iberia at Consumer Healthcare Leader Bayer. In this episode which we are releasing for International Women's Day, she sits down with our host Christine Nikolaou to mutually reflect on their leadership journey. They do that through speaking about the realities of working accross cultures, the evolving role of women in leadership, the importance of mentorship and sponsorship and the inevitable bias they've encountered on the way.
Tune in to hear Marielle's thoughts around:
Her leadership journey starting in her native Philippines and becoming a Marketing Director in her twenties
Cultural differences across markets
The realities of bias, feedback, and leadership expectations for women
How board representation for women is evolving in Europe 
 
More 
Watch an extract of the episode: https://youtu.be/MowqKogzHW4
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/4c5fhHj1LGw 
Still one of Retail Media's most controversial — yet most desired — terms: Incrementality. 
In this episode (originally a LinkedIn Live), Daniel and Efrain were be joined by two leading experts on the topic, Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental). Together, they tackled:
What is the true definition of Incrementality?
Where do FMCG/CPG brands stand after 5+ years of Retail Media and Digital Shelf investment?
How should Incrementality actually be measured?
What are the ultimate benefits for Consumer Goods brands when spend is truly incremental?
The critical (and often overlooked) role of accurate data
Tips for retailers to prove the model really works

Watch on YouTube: https://youtu.be/iBhM9xHOu9Q 
David Flochel is the Chief Executive Officer at Plant-Based Leader Quorn. Daniel sat with him in London to speak about his career in FMCG. In this conversation, we speak about why he decided to make key company changes which involved moving geographies and adapting to new cultures, a major health scare five years ago, leadership and more.
Tune in to hear about:
His journey from growing up in rural Northern France to becoming a CEO
Working in Private Equity when he was the CEO of Selecta, part of KKR
Experiences, lessons and self-awareness in his leadership journey
Managing an international career with a family
Quorn and his perspective on the plant-based category
More 
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.