Locked On Big 12 | Daily College Football & Basketball Podcast

The perception of Locked On Big 12 as "clickbait" is a classic case of the medium's modern delivery conflicting with traditional sports journalism. Because the show operates within a high-volume, daily podcast network, its packaging—aggressive YouTube thumbnails, all-caps headlines, and polarizing hooks—is designed to survive the "algorithmic jungle." To a casual observer scrolling through a feed, titles like "SOURCE: BIG 12, ACC MERGER COMPLETE" or "ROB WRIGHT III USED BYU" can appear like sensationalist trap-setting.

However, beneath the high-octane packaging is a show that prioritizes granular, conference-specific expertise. The "clickbait" label often falls apart upon actually listening. While a headline might lead with a provocative question about a player’s loyalty or a conference’s expansion, the actual 30-minute episode typically provides nuanced analysis of NIL mechanics, transfer portal "poaching," and deep-dive scheme breakdowns. The show isn't manufacturing news; it’s amplifying the existing intensity of Big 12 fandom.

 

 

Furthermore, the "clickbait" accusation is often a byproduct of the show's willingness to lean into passionate narratives. Whether it's the sustained focus on BYU’s dominance or the heated defense of the Big 12’s "meat grinder" schedule over the SEC, the content is unapologetically opinionated. Fans of rival schools often mistake this strong editorial voice for "engagement baiting." In reality, Locked On Big 12 is simply fulfilling the "Everydayer" mandate: providing a daily, exhaustive fix for a fan base that lives and breathes the most volatile conference in college sports. It isn't clickbait—it's just high-frequency, high-energy coverage for an audience that never hits the "off" switch.

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The Big 12’s aggressive push into weeknight programming has ignited a firestorm in Lubbock, as the conference recently finalized a 2026 football schedule that leans heavily into Friday and Thursday windows. For Commissioner Brett Yormark, the move is a pragmatic play to maximize television revenue and secure "unopposed" viewership. For Texas Tech, it is being viewed as a direct assault on West Texas tradition. The Red Raiders’ schedule is at the heart of the controversy, featuring two premier home matchups moved off Saturday: a Friday, September 18 clash with Houston and a Thanksgiving Thursday tilt against TCU. The shift effectively strips Lubbock of two traditional Saturday "gameday experiences," impacting local tourism and a tailgating culture that thrives on all-day Saturday festivities. The backlash has been spearheaded by Texas Tech Board of Regents Chairman Cody Campbell, whose public feud with Yormark has become a central storyline in the conference. Campbell famously took to social media to declare that "Friday Night Lights are sacred in the Great State of Texas," arguing that scheduling college games on Fridays disrespects the deeply rooted high school football culture that fuels the sport’s ecosystem. When Yormark bluntly responded that "Cody Campbell does not run the Big 12," the billionaire booster doubled down, asserting that the commissioner serves the university presidents and their boards—not the other way around. This scheduling spat has evolved into a proxy war over the soul of the conference, pitting Yormark’s "modern media brand" vision against the traditionalists who feel the league is selling its core identity for a slight ratings bump. Everydayer Club  If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub  Support Us By Supporting Our Sponsors! RugietGet 15% off your treatment → https://rugiet.com/lockedonnhlRugiet. Performance medicine for men. Rocket MoneyLet Rocket Money help you reach your financial goals faster. Join athttps://RocketMoney.com/LOCKEDON. Turbo TaxThis year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. IndeedListeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuelToday's episode is brought to you by FanDuel.Right now new customers can bet just five dollars and get two-hundred and fifty dollars in bonus bets if your first bet wins.Visit https://FANDUEL.COMto get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOBig12?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow on Twitter: https://twitter.com/drakectoll Follow the show on Twitter: https://twitter.com/LOBig12

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The magic of West Virginia athletics lies in the fact that the Mountaineers don't just represent a school; they represent an entire state’s identity. Without a single professional sports franchise in West Virginia, WVU serves as the "pro team" for over 1.7 million people, creating a bond between a fan base and its program that is virtually unparalleled in college sports.

The atmosphere in Morgantown on game days is a masterclass in community. When the "Pride of West Virginia" marching band creates the state's outline on the field at Milan Puskar Stadium, it isn't just pageantry—it’s a homecoming. Traditions like the Mountaineer Mantrip, where the team walks past a 350-pound block of coal to honor the state’s working-class heritage, ground the program in the reality of its people. This "never-say-die" attitude resonates with a fan base that has seen the school rank 23rd in all-time FBS victories despite often playing with a "chip on its shoulder" against bigger-market programs.

 

 

But the true soul of the Mountaineers is found in the final whistle. There is arguably no more evocative tradition in sports than sixty thousand fans linking arms to sing John Denver’s "Take Me Home, Country Roads" after a victory. It’s a moment of pure, unadulterated unity that bridges generations of alumni and locals. Whether it’s the record-breaking success of the rifle team or the high-octane energy at a sold-out Coliseum, West Virginia fans don’t just show up—they belong.

Everydayer Club  
If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub  

 

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The Big 12 is currently at the center of a high-stakes "will-they-or-won't-they" drama involving the two most lethal freshmen in the country: AJ Dybantsa (BYU) and Darryn Peterson (Kansas). As we sit in mid-April 2026, the prospect of both returning to school instead of declaring for the NBA Draft would be a tectonic shift for college basketball.

 

 

The Dybantsa Factor

At BYU, Dybantsa didn't just meet the hype; he shattered it. Finishing the 2025–26 season as the NCAA scoring champion (averaging over 25 points per game), he has solidified himself as the projected No. 1 overall pick.

 

 

The "Return" Reality: While Dybantsa is "most assuredly" heading to the draft, the Big 12 is holding out hope for an NIL miracle. His initial $7 million deal with BYU was record-breaking; to keep him for a sophomore year, the Cougars' "Royal Blue" collective would likely need to enter the $10–12 million range to compete with a top-three NBA rookie contract.

The Peterson Equation

Kansas’ Darryn Peterson is the wildcard. While his "highs" were arguably the best in the nation—including a 26-point masterclass against Baylor—his season was marred by hamstring and ankle injuries.

 

 

The Case for Kansas: Peterson’s durability concerns have some NBA scouts leaning toward Dybantsa for the top pick. If Peterson feels he hasn't fully proven his "availability," a return to Lawrence to play a healthy season under Bill Self could secure his spot as the undisputed No. 1 in 2027.

The Big 12 Impact

If the conference retains even one of these stars, it cements the Big 12 as the undisputed "NBA Academy" of college sports. With Arizona and Houston already providing elite competition, keeping the two best individual scorers in the game would make the Big 12 a nightly must-watch for every GM in professional basketball.

Everydayer Club  
If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub  

 

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Indeed

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FanDuel

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