Welcome to MeatsPad, a platform to share breakthrough knowledge that is accessible to the meat industry. Be ready to hear from meat specialists to talk about nu...
In today's episode, we are joined by Kadie Graves, an at-large director on the American Meat Science Association's Student Board. Kadie introduces "Meat the Truth," a student-led initiative aimed at debunking myths and sharing accurate meat science information through social media. We discuss how the project uses engaging templates to communicate scientific truths about meat production, consumption, and its role in diets.
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17:31
WMIN Series: Julie Anna Potts
In this episode, Dr. Francisco Najar teams up with Dr. Kathleen Wolff to interview J.D. Julie Anna Potts, President and CEO of the Meat Institute. The discussion highlights Julie’s impactful leadership and her vision for the future of the meat industry, with a focus on initiatives like the Protein PACT and Emerging Leaders Program.
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41:58
Understanding Consumer Perceptions of Grass-Fed Beef with Klae O'Brien
In this episode, we are joined by Klae O’Brien, lead author of a groundbreaking study on consumer perceptions of grass-fed beef. Published in the Journal of Applied Communications, the study examines how factual information can reshape consumer opinions about beef labeling. Klae shares fascinating insights into how presentation formats impact consumer trust and what the meat industry can learn from this research.
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16:45
Seam Butchery Secrets: Perfecting the Art of Meat Cutting with Dr. Gregg Rentfrow
In today’s episode, we’re joined by Dr. Gregg Rentfrow, a seasoned meat scientist with over 36 years of expertise. He shares his expertise on seam butchery, tips for creating visually stunning cuts, and insights into the evolving world of meat science education through his globally popular videos.
We also explore barbecue traditions across the U.S. and Kentucky’s Barbecue Boot Camp. Whether you’re a professional or backyard enthusiast, this episode is packed with practical knowledge to elevate your craft.
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25:59
The Future of Beef Promotion in Texas with Dr. Molly McAdams
In this episode, we dive into the multifaceted beef world with Dr. Molly McAdams, Executive Vice President of the Texas Beef Council. Dr. McAdams shares insights into the council’s efforts to promote beef across Texas, including the unique challenges of catering to a growing and diverse population. We explore strategies for engaging modern consumers, the importance of regional branding, and how the industry adapts to changing culinary trends.
Welcome to MeatsPad, a platform to share breakthrough knowledge that is accessible to the meat industry. Be ready to hear from meat specialists to talk about numerous topics in meat science, including animal welfare, meat production, meat quality, among others.
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