#08: From discovery to delivery: how to mitigate risks and deliver real products
In this episode of Product Chronicles – The Brazilian Way, Joca Torres, Fabio Duarte, and Paulo Caroli dive deep into one of the most misunderstood topics in product management: Discovery. They explore what true discovery means, why it often gets distorted in practice, and how teams can rethink it as a continuous process of learning and risk mitigation — not a rigid phase before delivery. Key Topics Discussed: ➡️ The difference between problem discovery and solution discovery;➡️ Why discovery shouldn’t become a “process” but a toolkit to mitigate risk;➡️ When discovery adds value — and when it’s just unnecessary bureaucracy;➡️ The importance of involving engineers early in the solution space;➡️ Why “build–measure–learn” beats endless discussion;➡️ The danger of confusing validation with discovery;➡️ How short feedback cycles and real user reactions drive better products;➡️ And why, sometimes, the best discovery is just to ship and learn.Discover how reframing discovery as a continuous mindset — rather than a checklist — can help your team deliver faster, reduce waste, and build products people truly love.
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1:02:30
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1:02:30
#07: Measuring success: how to choose the right metrics for problem-solving products
In this episode of Product Chronicles - The Brazilian Way, Joca Torres, Fabio Duarte, and Paulo Carolli delve into the concept of metrics in product development, addressing the complexities of measuring success in modern products. They discuss how choosing the right metrics is pivotal to ensuring that a product solves real customer problems effectively and how it impacts both team behavior and the product's success.Key Topics Discussed:➡️ The challenge of defining product success through metrics;➡️ Product vs. software: What makes a product truly valuable?➡️ The importance of aligning metrics with customer happiness;➡️ Balancing the right metrics with organizational goals;➡️ Why focusing on customer outcomes is more important than tracking every metric;➡️ Real-world examples of how to measure the success of products effectively;➡️ How to ensure that your product’s outcome aligns with your team’s and customer’s expectations;➡️ The danger of focusing too much on dashboards and losing sight of the bigger picture.Tune in to hear how measuring the right metrics can lead to better product development, focusing on outcomes that genuinely solve customer needs.
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31:27
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31:27
#06: From objectives to results: Avoiding common OKR pitfalls in your organization
In this episode of Product Chronicles - The Brazilian Way, Joca Torres, Fabio Duarte, and Paulo Carolli dive into the misconceptions surrounding OKRs and how to use them effectively in both strategic and tactical contexts. They explore how these tools can drive business success, but also the pitfalls to avoid.➡️ Why OKRs should differ between strategic and tactical levels;➡️ The common mistake of equating OKRs with tasks and deliverables;➡️ The role of leadership in guiding OKRs vs. team ownership;➡️ How to create alignment and focus within cross-functional teams;➡️ The importance of measuring outcomes, not just outputs;➡️ When to use OKRs for product launches and when not to;➡️ Key lessons from real-world applications of OKRs.Discover how the right approach to OKRs can clarify your team's direction and accelerate results without getting caught in unnecessary complexity.
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43:04
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43:04
#05: AI beyond the hype: building products that deliver value
On this edition of Product Chronicles - Brazilian Way, Joca Torres, Fabio Duarte and Paulo Caroli explore how AI is reshaping product development, beyond the hype. They share lessons on when AI drives real value, where it falls short, and why clear product vision and minimal lovable products remain essential for success.➡️ Deterministic vs. probabilistic solutions and why this matters for product teams;➡️ Generative AI vs. Analytic AI – choosing the right approach for your problem;➡️ The risks of “AI for AI’s sake” and how to avoid wasted effort;➡️ Human-in-the-loop: the critical role of humans in guiding and refactoring AI-driven code;➡️ How AI accelerates MVPs but doesn’t replace clear product strategy;➡️ Lessons from real cases in conversational interfaces and recommendation algorithms;➡️ The future of user interfaces, voice, natural language, and beyond.Discover how adopting the right AI mindset can transform product development into a driver of real business outcomes and customer impact.
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42:54
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42:54
#04: MVP: the fast track to innovating and validating products in the market"
On this edition of the "Products Brazilian Way" podcast, Fabio Duarte, Joca Torres, and Paulo Caroli explore the concept of MVP (Minimum Viable Product) and its evolving role in the tech industry. They discuss how MVP has transformed from a Lean Startup concept to a critical framework for building products that solve real customer problems, fast and effectively.Key Topics Discussed:➡️ The origin and evolution of the MVP concept➡️ MVP vs. MSP (Minimum Sellable Product) – understanding the differences➡️ The significance of rapid testing and iteration in product development➡️ How MVPs are applied in both startups and established companies➡️ Lean methodology and the core principle of “Build, Measure, Learn”➡️ Real-life MVP challenges and how to overcome them with limited resources➡️ The impact of MVPs in both new and updated products➡️ Why embracing simplicity and speed is essential for modern product successDive into the discussion to learn how embracing the MVP mindset can help you accelerate product development and better address customer needs, even with limited resources and tight deadlines.
Brasil