Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Most podcasters say their content is valuable. But if no one is sharing your episodes, recommending your show, or mentioning it in their communities, the problem usually isn’t the quality of your content. It’s how (and where) you’re asking people to engage with it.
Arielle Nissenblatt (Podcast Hall of Fame inductee and founder of EarBuds) is back to break down the small but common mistakes that make a show harder to share. We talk about the number one mistake podcasters make with their email newsletters that trains people to ignore them, why most podcast pitches to newsletters and curators get deleted, and how building just a handful of real partnerships in your niche can grow your show faster than posting clips and promoting every episode on social media. So if you know your show is valuable but it’s still not getting shared like it should, hit play and let’s dive in.
2:12 – Why “New Episode Out Now” Emails Don’t Grow Your Podcast
3:18 – How to Pitch Podcast Newsletters and Curators the Right Way
9:02 – The Partnership Strategy That Grows Podcasts Faster Than Promotion
13:11 – Where to Pitch Your Podcast for Apple and Spotify Features
17:15 – The Offline Marketing Idea That Can Bring New Listeners to Your Show
Episode Links:
Meet Arielle Nissenblatt: Website | LinkedIn
Subscribe to the EarBuds Newsletter: EarBuds.audio
Curate a list or pitch your podcast:  EarBuds.audio/curate
Other Episodes You’ll Love: 
Why People Find Your Podcast But Don’t Hit Follow
→ This episode was recorded on the Deity VO-7U
__________________________________________

Liked this episode? Share it with your podcasting friends!
Love this show? Say thanks in true podcasting style by leaving a review.
Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it.
On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time.
Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search.
Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7.
PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat.
Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com
This episode was recorded on the Deity VO-7U
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Most podcasters think getting new listeners is about promotion: more clips, more posts, more ads. But if people find your show and don't hit follow, your downloads won’t change and “more promotion” won't fix it.
In this episode, Arielle Nissenblatt is here to unpack why not every podcast automatically earns an audience and what actually makes someone decide a show is worth following in the first place. As a Podcast Hall of Fame inductee and founder of the EarBuds Podcast Collective, Arielle shares what your own listener behavior reveals about why people click, follow, and come back week after week, and how you can use these same insights to help more listeners find and follow your show. So if you’re publishing every week but your audience still isn’t growing, hit play and let’s dive in.
1:02 – Why Some Podcasts Earn an Audience (and Others Never Do)
5:34 –  Promotion Alone Won’t Grow Your Podcast
7:11 – What Actually Makes a Podcast Worth Recommending
12:30 – The Surprising Role Word-of-Mouth Still Plays in Growing a Podcast
20:07 – Why People Don’t Always Listen the First Time They See Your Podcast
Episode Links:
Meet Arielle Nissenblatt: Website | LinkedIn
Subscribe to the EarBuds Newsletter: EarBuds.audio
Curate a list or pitch your podcast:  EarBuds.audio/curate
Other Episodes You’ll Love: 
4 Podcast Mistakes That Kill Word-of-Mouth Growth

→ This episode was recorded on the Deity VO-7U
__________________________________________

Liked this episode? Share it with your podcasting friends!
Love this show? Say thanks in true podcasting style by leaving a review.
Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it.
On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time.
Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search.
Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7.
PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat.
Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com
This episode was recorded on the Deity VO-7U
...

Apple Podcasts just rolled out a new video experience, and the industry is split down the middle. Some are calling it transformative. Others are calling it irrelevant. But the real question is: what does this actually mean for your show?
In this episode, we’re breaking down what’s changed inside Apple Podcasts (in plain English), why this update improves user experience but does not improve podcast discovery, and when video *might* make sense for your show (and when it absolutely doesn’t).
So if you want podcast growth without chasing every platform update, hit play and let’s dive in.
1:02 – Why Apple’s “New” Video Isn’t Actually New
5:34 – Why Apple’s Video Update Won’t Grow Your Podcast Audience
7:11 – The Real Cost of Adding Video to Your Podcast
8:34 – Why You’re Not Behind If You’re Audio-Only
12:30 – What Actually Fixes a Podcast That Isn’t Growing

Other Episodes You’ll Love: 
The Dark Side of Video Podcasting (and Why So Many Regret It)
→ This episode was recorded on the Deity VO-7U
__________________________________________

Liked this episode? Share it with your podcasting friends!
Love this show? Say thanks in true podcasting style by leaving a review.
Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it.
On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time.
Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search.
Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7.
PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat.
Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com
This episode was recorded on the Deity VO-7U
...

It doesn’t matter how good your episodes are if listeners can't find them. You can add video, guest on other podcasts, or post on social media, but if your podcast isn’t showing up in search, you're missing out on 70% of listeners who find new shows that way every day.
In this episode, I’m breaking down the 3 podcast SEO moves that took this show from ranking #97 in search to consistently landing in the top 1–3 and increasing downloads 41%. The same moves you can implement immediately to help your podcasting efforts actually pay off instead of burning you out. If you’re ready for a simple marketing system that gets your show discovered by new listeners 24/7, hit play and let’s dive in.
2:18 – If Your Podcast Isn’t Showing Up in Search, This Is Why
6:04 – Why Adding Video Won’t Fix a Discovery Problem
9:47 – 3 Podcast SEO Shortcuts That Help You Get Found 24/7
14:32 – The Exact Order to Optimize Your Podcast for Search
18:06 – What 30 Days of Podcast SEO Can Do for Your Search Rankings
Other Episodes You’ll Love: 
Why Podcast SEO Makes it Easier than Ever for Niche Shows to Get Discovered
41% Podcast Growth in 30 Days with Podcast SEO. Here's How.

__________________________________________

Liked this episode? Share it with your podcasting friends!
Love this show? Say thanks in true podcasting style by leaving a review.
Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it.
On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time.
Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search.
Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7.
PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat.
Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com
This episode was recorded on the Deity VO-7U
...

There are two types of podcasters: The ones who publish an episode, close their laptop, and hope the right listeners somehow find it. And the ones who understand that if their show doesn’t appear in search, it might as well not exist.
Fellow podcaster Eve Hall knows what it feels like to be invisible to the very listeners you’re trying to serve. But instead of recording more episodes or chasing the next marketing tactic, she made a few strategic changes to the content she was already creating, and within one week, her podcast hit #1 worldwide in search. So if you’re ready to stop hoping listeners stumble across your podcast and start showing up where they’re already searching, hit play and let’s dive in.
0:32 – The Harsh Truth About Podcast Search Visibility
5:48 – The 4 Actions That Actually Move You Up In Podcast Search
8:20 – The Show Notes Strategy That Multiplies Keywords Across Your Entire Catalog
13:55 – How To Rank For Competitive Keywords Without Sounding Like A Robot
16:46 – The #1 SEO Myth Keeping Podcasters Invisible
Episode Links:
Meet Eve: Website | LinkedIn
Listen to Eve’s Podcast | Please Me
Other Episodes You’ll Love: 
5 Best Podcast SEO Practices to Rank at the Top of Apple & Spotify Search
3 Signs Your Podcast SEO is Paying Off

__________________________________________

Liked this episode? Share it with your podcasting friends!
Love this show? Say thanks in true podcasting style by leaving a review.
Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it.
On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time.
Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search.
Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7.
PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat.
Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com
This episode was recorded on the Deity VO-7U
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